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The Medium Is the Massage: An Inventory of Effects
The Medium Is the Massage: An Inventory of Effects
Marshall McLuhan , Quentin Fiore , Jerome Agel
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The medium used to be the message. But in the "collide-oscopic" barrage of image and text that resulted from Marshall McLuhan's 1967 collaboration with graphic designer Quentin Fiore, the medium becomes the massage. The basic premise of this playful popularization of McLuhan's theories of the... Read More

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