- Audio CD
- Publisher: Your Coach In A Box; Unabridged edition (Nov 30 2010)
- Language: English
- ISBN-10: 1596595329
- ISBN-13: 978-1596595323
- Product Dimensions: 14.6 x 1.9 x 14.6 cm
- Shipping Weight: 136 g
- Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: #420,715 in Books (See Top 100 in Books)
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Product Description
Review
"Lisa Gansky sees around corners and describes a future that seems impossible...until you realize that it's imminent. The Mesh is a very big idea."
-Seth Godin
"Lisa Gansky makes a compelling case for the new competitive logic of sharing- and shows how to build not just a single company, but an entire business ecosystem, around this concept. If you want to understand the future, and maybe even help create it, read this book."
-Daniel H. Pink, author of "Drive" and "A Whole New Mind"
"This is a brilliant, important book. Lisa Gansky has put her finger on one of the most important trends that will shape our culture over the next decades. She puts social media in a broader economic, cultural, and environmental context."
-Tim O'Reilly, founder and CEO, O'Reilly Media
"This book offers a timely introduction to the reality and importance of Mesh companies-ones that provide products and services through sharing, via community participation and a cultu --This text refers to the Paperback edition.
-Seth Godin
"Lisa Gansky makes a compelling case for the new competitive logic of sharing- and shows how to build not just a single company, but an entire business ecosystem, around this concept. If you want to understand the future, and maybe even help create it, read this book."
-Daniel H. Pink, author of "Drive" and "A Whole New Mind"
"This is a brilliant, important book. Lisa Gansky has put her finger on one of the most important trends that will shape our culture over the next decades. She puts social media in a broader economic, cultural, and environmental context."
-Tim O'Reilly, founder and CEO, O'Reilly Media
"This book offers a timely introduction to the reality and importance of Mesh companies-ones that provide products and services through sharing, via community participation and a cultu --This text refers to the Paperback edition.
Book Description
The Mesh is about a simple new idea that is reinventing the way smart and adaptive companies do business: some things are better shared. A "mesh" is a type of network that allows any node to link in any direction with any other nodes in the system. Likewise, mesh businesses are essentially information companies that happen to connect people with products like cars, houses, and financing. These companies use social media, wireless networks, and data crunched from every available source to deliver goods and services to people only when they need and want them. That's a big change from the traditional basic formula: create a product or service, sell it, and collect money. Someone sells something and someone else buys it. Few businesses, including most entrepreneurs and venture capitalists, can imagine creating wealth any other way. Though they may use Twitter to market their products, their minds are still stuck in a 2-D buyer/seller world Mesh companies throw this old model out the window. Instead, they focus on giving people access to goods and services at the exact moment they need them, without the burdens and expense of owning them outright.
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Most helpful customer reviews
5.0 out of 5 stars
How and why a new business model has created a "perfect storm" of opportunities,
By
This review is from: The Mesh: Why the Future of Business Is Sharing (Hardcover)
A Mesh enterprise (as opposed to a Mesh company) consists of everyone directly or indirectly associated with the design, production, marketing, sales, distribution, and servicing. It relies on advanced web and mobile data networks to obtain or create whatever information is needed (e.g. demographics of consumers, market trends and patterns, as well as the nature, extent, and frequency of usage. Also, it makes effective use of word-of-mouth and social network channels to "get the word out" about offers, news, and recommendations.According to Lisa Gansky, and contrary to planned obsolescence, Mesh design ensures that whatever is offered to the consumer is durable, flexible, reliable, and (most important of all) sustainable. Moreover, Gansky observes, "a key advantage for Mesh businesses is the use of rich information to personalize products and services. There are several ways to achieve this. Products can be designed to adjust easily to different users, but in a way that is not time-consuming or expensive, and doesn't compromise the product's primary functionality...If a product design is modular, different modules can be added or subtracted from the basic structure." Throughout her lively narrative, Gansky explains o What the Mesh business model is...and isn't o How and why the Mesh can help to take full advantage of unique opportunities "for creating new businesses and renewing old ones, for communities, and for the planet" o How to take full advantage of these opportunities o How to "grow" the Mesh ecosystem o The principles of Mesh design and how to follow them o How five "disparate vectors make the Mesh particularly viable and rewarding within today's economic and cultural landscape" o How to adopt and then successfully execute a Mesh strategy o How to define, refine, and then scale a Mesh business It is important to keep in mind that, as Gansky carefully explains, "Fundamentally, the Mesh is based on network-enabled sharing - on access rather than ownership. The central strategy is, in effect, to `sell' the same product multiple times. Multiple sales multiply profits, and customer contact. Multiple contacts multiply opportunity - for additional sales, for strengthening a brand, for improving a competitive service, and for deepening and extending the relationship with customers. [Also with members of social networks.] Using sophisticated information systems, the Mesh also deploys physical assets more efficiently." I agree with Lisa Gansky that the Mesh business model is not for everyone. Those who read this book with appropriate care will receive valuable advice from her in order to make that determination. It is also important to keep in mind that the process of adoption, then definition and refinement has only recently begun, as has the emergence of scaling opportunities. My own guess is that we are near the end of the beginning as more business leaders learn more about the Mesh mindset and the principles on which it is based. The future may be uncertain but proceeding toward it is certainly exciting.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.3 out of 5 stars (32 customer reviews) 29 of 29 people found the following review helpful
4.0 out of 5 stars
Change your life from piles of "stuff"- to sharing on "the Mesh",
By Wulfstan "wulfstan" - Published on Amazon.com
This review is from: The Mesh: Why the Future of Business Is Sharing (Hardcover)
The key idea in this book is that we are changing from owning piles of products (and services) to sharing them and using them only when needed. Out here in San Francisco, where many folks use public transportation for commuting and shopping, few need to own a car. So, there's ZipCar, where you can "own" a car for a few days a month, on a "as needed basis". The author also uses Netflix as an example- but of course we have been renting videos and DVD's for quite some time before that company- there's rarely a need to keep an extensive and expensive video library at home.As the author says "The Mesh difference is that with GPS-enabled mobile web devices and social networks, physical goods are now easily located in space and time. It has become very convenient to find a ride back from your meeting with someone heading to your neighborhood, or get a great deal for drinks close by, or locate an available home in a home exchange while traveling, or discover a new "popup gallery" near the dinner you're attending." Other examples of course include the classic "timeshare"- condos. In fact I just stayed at one during a rather nice trip to Disneyworld. It was lovely and worked perfectly for us. Gansky argues against the modern American "throwaway culture" and shows us that "The Mesh" will bring in more products that are "Durable, flexible, reparable and sustainable." " "When stuff became cheap, and then credit became cheap, we filled our lives with stuff - not the things we really care about. " This is a fascinating concept and very cutting edge. What I found interesting is that it really sounds so obvious once the author points it out, and I agree we are headed that way more and more. The book also contains more than 50 pages of "Mesh" businesses and references, and even more at the book's/author webpage. This is Lisa's first book, she was the founder of several internet companies and is a well known entrepreneur. 21 of 22 people found the following review helpful
2.0 out of 5 stars
Looking for a way to do business with urban white people? Look no further,
By Don McGowan - Published on Amazon.com
I should feel bad saying negative things about this book considering I got it for free from a Seth Godin pre-order, but...Gansky obviously knows a thing or two about starting businesses. No question. She has done it before and she'll do it again no doubt. The thing is, her big idea doesn't go quite as far as she wants it to, or as she wants you to think it will. The big idea: if you can find a way to monetize having people share, you'll be able to open new business opportunities. She's got some insights: the idea of a baby clothes exchange definitely shows that sharing-based models aren't just limited to big-ticket items. But she overextends by suggesting that any type of business will be able to work this way. I would imagine that if you live in rural North Dakota on a farm, you can't exactly share your harvester in a Zipcar kind of network. You need it at exactly the same time as your neighbors. And I don't care how many shirt-sharing services you can think of, there's just no way I'm sharing shoes or underwear, and I'm sure I'm not alone. I am always more impressed when a book acknowledges the limits of its hypotheses. If you read this book, there's no reason everything can't work with sharing. If you think about the world, you know that can't be true. There's also something so very "farmer's market" about starting a web-based business based upon sharing. There's nothing new about sharing. Rural communities have done it for years. I made the harvester/Zipcar example for a reason: rural communities have *always* shared big-ticket items and purchses. They've just never made it a business. Barn raising, crop harvesting, etc. aren't at all new and noteworthy and Gansky doesn't talk about them. Why not? My theory: because they don't send the right semiotic. There's nothing hip about them, because urban hipsters don't raise barns or harvest crops. Extended families have shared clothing for hundreds of years but there's two differences between that and what Gansky praises: (1) these people all know each other so there's no need for the Internet to help put them together, and (2) no one charges anyone any money, so there's nothing new-economy about it. I'll also acknowledge that I may be wrong. For example, Best Buy has just started (as of this review date: February 2011) a program where you can agree that when you buy your electronics, you can bring them back when you're done and get trade-in. But I see this as more of a vendor lock-in, less of a true sharing service (they haven't started a service to allow you to buy the used products when they come back, for example). If they go that extra mile, that starts to parallel the hope Gansky has here about Walmart starting a sharing-based business. Time will tell. But at the end of the day, I look at this book as being an interesting but flawed hypothesis. More limited in scope, it would have stood up to investigation. But because it overreaches, it falls. 49 of 58 people found the following review helpful
5.0 out of 5 stars
Must read insight for anyone interested in the future of online, of commerce or even culture,
By Seth Godin "Seth Godin" - Published on Amazon.com
This review is from: The Mesh: Why the Future of Business Is Sharing (Hardcover)
In this painstakingly researched fun to read book (how often do those two go together) Gansky has outlined a trend that's been around but often overlooked. The internet has turbocharged our ability to share. It's created a platform for business models based on community use of expensive objects and services.It'll take an hour to get her point, and then you'll see it over and over, everywhere you look. Wow. |
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