Have one to sell?
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

The Millionaire Next Door: The Surprising Secrets of America's Wealthy Hardcover – Sep 2003

3.9 out of 5 stars 582 customer reviews

See all 16 formats and editions Hide other formats and editions
Amazon Price
New from Used from
Kindle Edition
"Please retry"
Hardcover, Sep 2003
CDN$ 38.95 CDN$ 0.48

Unlimited FREE Two-Day Shipping for Six Months When You Try Amazon Student
--This text refers to the Audio CD edition.

No Kindle device required. Download one of the Free Kindle apps to start reading Kindle books on your smartphone, tablet, and computer.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your e-mail address or mobile phone number.




Product Details

  • Hardcover: 258 pages
  • Publisher: MJF Books (September 2003)
  • Language: English
  • ISBN-10: 1567315682
  • ISBN-13: 978-1567315684
  • Product Dimensions: 21.3 x 14.2 x 2.3 cm
  • Shipping Weight: 431 g
  • Average Customer Review: 3.9 out of 5 stars 582 customer reviews
  • Amazon Bestsellers Rank: #82,669 in Books (See Top 100 in Books)
  •  Would you like to update product info, give feedback on images, or tell us about a lower price?

Product Description

From Amazon

How can you join the ranks of America's wealthy (defined as people whose net worth is over one million dollars)? It's easy, say doctors Stanley and Danko, who have spent the last 20 years interviewing members of this elite club: you just have to follow seven simple rules. The first rule is, always live well below your means. The last rule is, choose your occupation wisely. You'll have to buy the book to find out the other five. It's only fair. The authors' conclusions are commonsensical. But, as they point out, their prescription often flies in the face of what we think wealthy people should do. There are no pop stars or athletes in this book, but plenty of wall-board manufacturers--particularly ones who take cheap, infrequent vacations! Stanley and Danko mercilessly show how wealth takes sacrifice, discipline, and hard work, qualities that are positively discouraged by our high-consumption society. "You aren't what you drive," admonish the authors. Somewhere, Benjamin Franklin is smiling. --This text refers to an out of print or unavailable edition of this title.

From Library Journal

In The Millionaire Next Door, read by Cotter Smith, Stanley (Marketing to the Affluent) and Danko (marketing, SUNY at Albany) summarize findings from their research into the key characteristics that explain how the elite club of millionaires have become "wealthy." Focusing on those with a net worth of at least $1 million, their surprising results reveal fundamental qualities of this group that are diametrically opposed to today's earn-and-consume culture, including living below their means, allocating funds efficiently in ways that build wealth, ignoring conspicuous consumption, being proficient in targeting marketing opportunities, and choosing the "right" occupation. It's evident that anyone can accumulate wealth, if they are disciplined enough, determined to persevere, and have the merest of luck. In The Millionaire Mind, an excellent follow-up to the highly successful first analysis of how ordinary folks can accumulate wealth, Stanley interviews many more participants in a much more comprehensive study of the characteristics of those in this economic situation. The author structures these deeper details into categories that include the key success factors that define this group, the relationship of education to their success, their approach to balancing risk, how they located themselves in their work, their choice of spouse, how they live their daily lives, and the significant differences in the truth about this group vs. the misplaced image of high spenders. Narrator Smith's solid, dead-on reading never fails to heighten the importance of these principles that most twentysomethings should be forced to listen to in toto. Highly recommended for all public libraries. Dale Farris, Groves, TX
Copyright 2001 Reed Business Information, Inc. --This text refers to an out of print or unavailable edition of this title.

See all Product Description

Inside This Book

(Learn More)
Browse and search another edition of this book.
First Sentence
These people cannot be millionaires! Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Search inside this book:

What Other Items Do Customers Buy After Viewing This Item?

Customer Reviews

Top Customer Reviews

Format: Mass Market Paperback
I received this book as gift, and after reading it, I am glad I didn't spend any money on it. This book is a classic example of taking a few simple concepts and restating them in every imaginable form to reach a decent book length. The useful information could be summed up into a small pamphlet.
Subject matter:
The basic premise of the book is how the average Joe and average millionaire may not be too terribly different. The author interviewed hundreds of millionaires and then analyzed the data from the interviews. They repeatedly comment about how "Mr. penny-pinching trailer park owner is far better off with $1.5 million in the bank than Mr. Doctor with a great house and lifestyle, who only has $750,000 saved up."
The authors constantly rant about how being incredibly frugal and watching every penny spent will make you wealthy. While this may be true, none of the information presented ventures far beyond common sense.
Another tactic, which I found very annoying, was that various charts and data tables were listed multiple times but in varying ways. For instance a whole page may be taken up by a table dedicated to whether or not millionaires worry about things like cancer, their children's financial future, and the stock market. Three pages later, the same table may be listed, but with percentages rather than raw data scores. There are many instances where the same information is presented in what appears to be nothing more than an attempt to lengthen the book. I found myself wanting to pound my head against the wall.
I would not recommend this book to anyone looking to make good use of his or her time. I kept reading only in hopes that there would actually be a few pearls of knowledge to be gained.
Read more ›
28 of 31 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Mass Market Paperback
The book is a kind of research paper. The authors are, after all, academics. They have attempted to provide a "composite" picture, based on extensive research, of the average American Millionaire. What they have found is that such an individual is difficult to identify. In general, though, they are self-employed, hard-working, thrifty, etc. They do not drive expensive cars, live in mansions on golf courses, and wear a Rolexes.

One of the biggest contradictions in the book is this: The authors have found that most millionaires will die rich. But they have also found that most people who inherit great wealth end up as good-for-nothing parasites, rarely accomplishing much in their own lives. My tongue-in-cheek analysis, then, is that these millionaires shoud try to die broke.

The book is filled with statistical information about the habits, professions, and lifestyles of millionaires. At times, the reader will feel somewhat bored as a point is driven into the ground. Overall, though, the book is worth reading. We can all benefit by adopting some of the implied suggestions of this book. Work hard, plan for your retirement, live within your means. Just don't get carried away. Stop and smell the roses from time to time; strive to be rich in experience. When you're on your death-bed, I seriously doubt that you will say, "Gee, I sure wish I'd spent more time at the office." Ask a dying person what they would give for another year or two of life. The answer: everything they have. The sunset on Maui is beautiful. Life is short and precious; enjoy it.
3 of 3 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse
Format: Paperback
Ok so you have made it to the final question in the TV show WHO WANTS TO BE A MILLIONAIRE! For your chance at $1M Dollars, please answer the following question:
According to the author Dr. Thomas Stanley's best selling book, The Millionaire Next Door, what traits do most typical millionaires have? Do they
a. Spend most of their time working instead of enjoying their money
b. Prefer to vacation with the family by visiting Aunt Mildred in New Jersey instead of sailing in a private yacht in the Caribbean
c. Drive a used Ford pickup truck instead of a Rolls Royce
d. Shop at Sears and Wall Mart instead of Sak 5th Avenue
e. Cut coupons out of the newspaper to save on groceries each week instead of paying for butlers and maids
f. All of the above.
What, your not sure and you want to ask the computer to eliminate some of the wrong answers? Ok. The computer leaves you with two choices. Do typical millionaires:
e. Cut coupons out of the newspaper to save on groceries each week instead of paying for butlers and maids
f. All of the above.
Your still not sure and you want to use one of your remaining lifelines to call a friend? Ok then read the following friendly review.
According to the author, the answer is "F", all of the above. If this surprises you then so will some of the other traits that these millionaires apparently have in common. According to the author they also prefer being cramped like sardines and fly economy class instead of flying in a private Lear Jet. They also frequent well know five star restaurants that serve only the finest cuisine including McDonalds and Pizza Hut. And they prefer purchasing off the rack suites from J.C.
Read more ›
1 of 1 people found this helpful. Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again.
Report abuse

Most recent customer reviews


Look for similar items by category


Feedback