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The Mirror Test: Is Your Business Really Breathing? [Hardcover]

Jeffrey W. Hayzlett , Jim Eber
4.0 out of 5 stars  See all reviews (1 customer review)
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Book Description

May 5 2010
Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride.

Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business..

In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:

- Give your business the mirror test - is your company really breathing?

- Here's how you and your company must adapt...or die.

- The bottom line of your business really is... your bottom line. You have to focus on it.

Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.

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Product Description

About the Author

JEFF HAYZLETT is the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He is currently chairman of the board of directors of the Business Marketing Association (BMA), a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council and serves as chairman of SMEI's Foundation for Marketing Education. He is also a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame.

JiIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.

Customer Reviews

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Most helpful customer reviews
4.0 out of 5 stars Down to earth advice in a switched on world June 12 2010
Jeffrey Hayzlett tells it like it is and also has been there, done it and bought the t-shirt. What I really enjoyed about this book was that anything he recommends can be applied to your small business or as a leader in a large corporation.

Originally from American cowboy country and successful entrepreneur with his own businesses, Jeffrey applies those lessons of hard work and street smarts to the rapidly changing face of marketing, advertising and branding today. He has not been caught up in the 'social media' is the answer to everything in terms of engaging and selling to customers - yes it is a very useful and exciting tool, but it's just another option - he is still a huge advocate of the benefits of targetted direct mail and print.

In fact while many people might know him from the Celebrity Apprentice or a red carpet appearance or two, my interactions with him have been via social media, where is is reputed to be one of the top 10 C-level tweeters. He was responsive, engaging and enetertaining and he walked the talk, resulting in my decision to make a purchase from his company. An almost larger than life character, but authentic and honest, he is the real deal and a stronger personal brand for it.

A good read, some great enetertaining stories and quotes, with real life examples and solutions, this book should certainly be on the shelf of any good marketing person and certainly one for the small business owner to heed.

Just my toonies worth.
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Most Helpful Customer Reviews on (beta) 4.7 out of 5 stars  42 reviews
6 of 6 people found the following review helpful
5.0 out of 5 stars Finally a book with REAL answers! Sept. 7 2012
By Meaghan Edelstein - Published on
There are a lot of books out there claiming to provide all the answers but until The Mirror Test none could deliver on their promises. Jeffrey Hayzlett provides some hard to face truths in The Mirror Test. At times the book can make you feel uncomfortable because Hayzlett tells it how like it is and sometimes the truth can hurt. Reading this book you must have an open mind and be able to truly look at yourself, your business and the decisions you've made. If you're open to seeing the truth and taking real action this book can truly change your business and give it new life.

This is a MUST read book!
5 of 5 people found the following review helpful
5.0 out of 5 stars Provocative Dec 26 2012
By Dr. Louis B. Cady - Published on
Format:Paperback|Verified Purchase
A solid review of business from an entrepreneurial perspective. I have heard Jeff at a National Speakers Association workshop. The book is like him - down to earth, folksy, and practical.
2 of 2 people found the following review helpful
5.0 out of 5 stars Great Book Feb. 8 2013
By John Venter - Published on
Jeffrey Hayzlett's books are great to read for any person working in business. I enjoyed the opportunity that it gave me to refocus on what is important.
2 of 2 people found the following review helpful
5.0 out of 5 stars Well worth the read! Feb. 1 2013
By Amazon Customer - Published on
If you've ever heard Jeff speak, you'll immediately recognize his voice in this book - he's passionate, and surprisingly humble despite his brilliant CV. The other thing you hear when you listen to Jeff is that he genuinely believes in the power and importance of mentoring -- and that's the model he follows. He doesn't want to tell you what to do, but instead focuses on showing you what's important and how to address it successfully, so that you can do it again and again in the future ... without him.

Well worth the read!
2 of 2 people found the following review helpful
5.0 out of 5 stars The Mirror Test Jan. 31 2013
By David Horsager - Published on
In The Mirror Test, Jeff Hayzlett shares valuable insights into the world of entrepreneurship. He helps us ask important questions about leadership, sales and marketing that are foundational to running your own business. In the noisy world of the 21st century, Hayzlett demonstrates how to connect with customers and make yourself and your products/services relevant to them at the right time (If you ever want a few minutes with Jeff, at least bring him a diet Mountain Dew!) Mixed along with these insights are fun stories of Jeff's personal success and failure in business that will help bring practical advice to see if your business is really breathing.
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