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Product Description
Product Description
Jeff Hayzlett is a big, boisterous guy who has the guts to get in your face and tell you exactly why your business isn't doing well. In short, he asks the questions that most business managers are afraid to ask. And as Jeff points out, if you aren't willing to look at what's working and what isn't - and then take the necessary steps to fix them -- well, you and your colleagues and employees are in for a tough ride.
Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business..
In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:
- Give your business the mirror test - is your company really breathing?
- Here's how you and your company must adapt...or die.
- The bottom line of your business really is... your bottom line. You have to focus on it.
Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.
Known for his outspoken appearances on numerous TV reality shows, Hayzlett has built his career on having the ability to get his people to look up and pay attention to the problems at hand. THE MIRROR TEST will teach readers -- through entertaining and timely anecdotes -- how to thoughtfully yet aggressively evaluate, deconstruct, and then reconstruct one's business..
In his unique, confrontational manner, Hayzlett will coach small business owners and managers on topics such as:
- Give your business the mirror test - is your company really breathing?
- Here's how you and your company must adapt...or die.
- The bottom line of your business really is... your bottom line. You have to focus on it.
Hayzlett's big booming approach is direct and to the point, but done so with a smile on his face. Chock full of inspirational business stories and insights from his own career, Hayzlett and THE MIRROR TEST comprise a force to be reckoned with.
About the Author
JEFF HAYZLETT is the chief marketing officer for Kodak. He has 25 years of international marketing and management experience and has received numerous global awards and honors, including the Frost & Sullivan Lifetime Achievement Award for marketing. He is currently chairman of the board of directors of the Business Marketing Association (BMA), a member of the board of directors of the Electronic Document Systems Foundation (EDSF), a member of the advisory board of the CMO Council and serves as chairman of SMEI's Foundation for Marketing Education. He is also a permanent trustee to the SMEI Academy of Achievement Sales and Marketing Hall of Fame.
JiIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.
JiIM EBER is a veteran business management writer who has worked for various publishing houses, including Workman.
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Most helpful customer reviews
4.0 out of 5 stars
Down to earth advice in a switched on world,
By Paul Copcutt "Square Peg - personal brand con... (Dundas, Ontario, Canada) - See all my reviews (REAL NAME)
This review is from: The Mirror Test: Is Your Business Really Breathing? (Hardcover)
Jeffrey Hayzlett tells it like it is and also has been there, done it and bought the t-shirt. What I really enjoyed about this book was that anything he recommends can be applied to your small business or as a leader in a large corporation.Originally from American cowboy country and successful entrepreneur with his own businesses, Jeffrey applies those lessons of hard work and street smarts to the rapidly changing face of marketing, advertising and branding today. He has not been caught up in the 'social media' is the answer to everything in terms of engaging and selling to customers - yes it is a very useful and exciting tool, but it's just another option - he is still a huge advocate of the benefits of targetted direct mail and print. In fact while many people might know him from the Celebrity Apprentice or a red carpet appearance or two, my interactions with him have been via social media, where is is reputed to be one of the top 10 C-level tweeters. He was responsive, engaging and enetertaining and he walked the talk, resulting in my decision to make a purchase from his company. An almost larger than life character, but authentic and honest, he is the real deal and a stronger personal brand for it. A good read, some great enetertaining stories and quotes, with real life examples and solutions, this book should certainly be on the shelf of any good marketing person and certainly one for the small business owner to heed. Just my toonies worth.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.4 out of 5 stars (20 customer reviews) 3 of 4 people found the following review helpful
3.0 out of 5 stars
Not sure why, but....,
By R. J. McCabe - Published on Amazon.com
This review is from: The Mirror Test: Is Your Business Really Breathing? (Hardcover)
Unlike everyone else that reviewed it, this book didn't really do much for me.There's a lot of good ideas and suggestions, but nothing particularly unique. If you've read many business books, you've heard it all before. A good "reminder" so I'm giving it 3 stars. 4 of 6 people found the following review helpful
5.0 out of 5 stars
The businessperson's checklist,
By R. Reich - Published on Amazon.com
This review is from: The Mirror Test: Is Your Business Really Breathing? (Hardcover)
What happens (not literally) when advicemeister Dale Carnegie and marketing guru Seth Godin meet coaching terror Bobby Knight? This book by Hayzlett & Eber. It covers the essentials of successful business relationships and mindsets in the digital age, and motivates the reader to do what's necessary to win.While the subtitle of the book implies that the mirror test is used to see if your business is alive enough to survive, the real mirror test is this: Can you take a good long look at YOURSELF and honestly say you're doing everything you can to succeed? This is not some thin, one-idea, cheese-oriented concept that can be conveyed in two sentences and then takes 150 pages to do it. It's a rapid ride of a book that covers a lot of ground in a short space. Hold on tight. There's no single magic box, no secret sauce, no silver bullet. But there is an abundance of the kind of need-to-know and already-know-but-need-to-do pearls that most of us in business can benefit from. It almost has a checklist quality to it; whether it's literally wearing one's loyalties on his sleeve (or shirt, or tuxedo), knowing why to fire people, or standing to the right in every group photo (what a simple and smart tip this is!), as a business person I often found myself thinking: I've got to remember this, and, I need to do more things like this.
1.0 out of 5 stars
Kodak Today ...,
By David Rusin "Very Focused" - Published on Amazon.com
Eastman Kodak is in bankruptcy and will be a smaller, non-consumer focused company when it emerges ... great work at Kodak!. Looking forward to your next book ...Quiet execution, market segmentation and focus is all one needs to understand. |
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