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The Modern Cafe Hardcover – Dec 30 2009
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From the Inside Flap
The Modern Café
As consumers become ever more informed, more sophisticated, and more pressed for time, the modern café must adapt to meet its customers' needs. Operating a successful café requires the chef to be a master of many trades with a deep understanding of quality, refinement, and business strategy. Today's café might offer breakfast baked goods, artisan breads, desserts, cakes, savory items, chocolates and confections, beverages, packaged retail items, and frozen desserts, and The Modern Café is the first book to address them all. Pastry chef and CIA Assistant Professor Francisco Migoya examines these major categories in information-packed chapters covering everything from recipes to pricing, displays, and packaging. Chef Migoya provides wonderful recipes for many popular café standards as well as some imaginative, colorful, and eclectic recipes that are sure to delight a wide variety of palates. Chapters include:
The Bakery: This is typically a low-cost/high-profit area, where most sales come from volume production. Migoya covers the seven key ingredients and provides master recipes for brioche, croissants, Danish, pound cake, muffins, scones, biscuits, and breads, with multiple variations for each.
The Pastry Shop: This area requires special skills and a certain level of expertise to prepare cakes, individual desserts, tarts, and specialty cookies. Migoya includes contemporary recipes with ingenious twists and provides tips throughout to increase efficiency.
The Savory Kitchen: With a focus on soups, salads, small plates, side dishes, entrées, and hot, chilled, and warmed sandwiches, this section in a café requires a particular attention to speed and prompt service, and à la minute preparation is key. Migoya provides dozens of mouthwatering recipes and he covers the most cutting-edge equipment available for today's savory kitchen.
Beverages: Most people walk into a café to buy coffee, tea, and other hot drinks. Successful cafés prepare them well and serve them at the proper temperature. Migoya covers all the essential techniques for hot and cold beverages, as well as beer and wine sales, which can be a great way to improve any café operation's bottom line.
The Retail Shelf: House-made chocolates; confections; jams, marmalades and jellies; spices; salts and other condiments; and special-occasion items are just a few of the options for expanding sales and extending the café's reach through the retail shelf. This chapter includes tips and considerations for packaging and display, along with dozens of imaginative recipes.
Migoya's modern, refined recipes require precise execution, attention to technique, and the highest-quality ingredients. The art and craft of the baker, pastry chef, and chef are evident in every recipe. With stunning photography, real-world advice, and expert instruction on the launch and management of a café, this book is a pioneer in the field of modern café operation.
From the Back Cover
The Modern Café
Francisco J. Migoya E The Culinary Institute of America
The first comprehensive, must-have bible for anyone looking to turn a café business into something truly special
Filled with gorgeous photographs and delicious recipes, as well as invaluable information on everything from café production to choosing the right equipment, The Modern Café is the only book to address every aspect of managing a casual, upscale modern café. Whether you want to know the secret to a perfect croissant or the best way to package a truffle, this volume holds the answers. Written by a former executive pastry chef at Thomas Keller's The French Laundry, Bouchon Bistro, and Bouchon Bakery who has run The Culinary Institute of America's own café, the Apple Pie Bakery Café, since 2005, this book is an essential guide for novices and veterans alike.See all Product Description
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Most Helpful Customer Reviews on Amazon.com (beta)
Just as an example, in the introduction the author points out that your Café has to have at least three and probably more from the following categories of items on offer: breakfast items, artisan breads, pastries, savory items, confects and chocolates, packed shelf-stable foods, ice cream and other frozen desserts, and beverages.
The book spends most of its time presenting recipes for items and dishes that you might want to sell but more likely use in creating your own offerings. The recipes are for the larger quantities a professional Café would want to prepare rather than for us home cooks. And we can't just simply divide. You have to carefully adapt them and it will likely require experimentation. Plus, there is equipment required most of us do not have. The recipes are all designed for professional preparation and being ready to finish and serve in a few minutes when the item is ordered. Interesting techniques for us home cooks. However, how many homes have thermocirculators?
Not to fear, the author lists resources for foods and equipment you will require for certain recipes in the back of the book. That being said, outfitting your Café with large pieces of equipment such as stoves, broilers, ovens, mixers, freezer, refrigerators and the like must be covered in another book and another course. It is not covered here.
Since this is a textbook, the author presents the recipe instructions in great detail and with great specificity. You will learn by making these recipes. The photographs that accompany the recipes are fabulous and even awe inspiring. Some make me want to try and make those things and others leave me too daunted to try.
I love the pages with the brown boxes that present information you will need to consider and choices you will have to make when setting up your Café and deciding which items to prepare and serve.
Reviewed by Craig Matteson, Saline, MI