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The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social [Hardcover]

Jay Baer , Amber Naslund

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Book Description

Feb. 8 2011
The social web has changed the way we do business forever

The future of your company is not in measured, considered responses and carefully planned initiatives. Business today is about near-instantaneous response. About doing the best you can with extremely limited information. About every customer being a reporter, and every reporter being a customer. About winning and losing customers in real-time, every second of every day. About a monumental increase in the findable commentary about our companies.

Having the time and information required to make a considered business decision is a luxury - a luxury that's quickly facing extinction. Yet business hasn't adapted to this evolution. And adapt you must.

This book isn't about how to "do" social media. Instead, The Now Revolution outlines how you must retool your organization to make real-time business work for you rather than against you. Read about seven shifts that will help you make your company faster, smarter, and more social:

  • Engineer a New Bedrock
  • Find Talent You Can Trust
  • Organize your Armies
  • Answer the New Telephone
  • Emphasize Response-Ability
  • Build a Fire Extinguisher
  • Make a Calculator

The Now Revolution is pushing you to adapt the way you do business, from the inside out. It impacts your organization culturally, operationally, and functionally. This book is your guide to making the changes you need, and to harnessing the potential of this new communication era.

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Frequently Bought Together

The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social + Engage!: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web
Price For Both: CDN$ 35.34

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Product Description

From the Inside Flap

Today, business moves at the speed of thought. The web enables a perpetual cycle of interaction and feedback, and every status update or tweet that mentions your company or brand either helps or hurts your reputation in real-time. Customers expect a level of attentiveness and responsiveness that mostcompanies can't live up to. Can you?

In The Now Revolution, renowned marketers and socialmedia experts Jay Baer and Amber Naslund offer an effective seven-part plan to harness the power of the social web and adapt to the new era of instantaneous business.

Customers aren't going to wait for your next polished press release to decide if they like you and your products or services. Instead, they're choosing between you and your competition every second of every day—and talkingabout it online. Keeping up with them requires seven shifts that will make your business faster, smarter, and more social:

  • Strip away silos and overgrown business processes

  • Hire and empower a new type of employee

  • Organize internal teams for maximumexternal impact

  • Listen at the point of need

  • Travel the Humanization Highway and respondeffectively to customer inquiries

  • Plan for, find, and manage real-time crises

  • Redesign success metrics in a business world that's increasingly instantaneous

Real-time communication and social media have changed the way we do business—forever. The Now Revolution shows you how to adapt your organization to meet the expectations of today's always-on customer and harness the power of now.

From the Back Cover


"The revolution is inside, not just out. This book makes it perfectly clear thatsocial media is not a substitute for TV or PR. Instead, it demands that youchange who you are and what you do, not how you talk about it."—Seth Godin, author of Linchpin

"Jay and Amber have penned a book that truly isn't a social media book. In other words, this isn't the book you pick up when you want to create a blog or Twitter feed orFacebook group; rather, this is the book to read when you need to understand howour newly social and connected world has disrupted business as usual." —Ann Handley, Chief Content Officer, MarketingProfs

"The real-time revolution is happening all around you whether you choose to join or not. My advice, devour this guide to the revolution and get in the game—NOW!"—John Jantsch, author, Duct Tape Marketing and The Referral Engine

"Action. I no longer read a business book like this seeking thoughts and ideas. I readthem to get actionable bits I can employ immediately. 'Now' is staring all businesses in the face. It doesn't matter whether you want to join the conversation. They're already shouting for you (or at you). Get this book and heed Baer and Naslund's advice. Now."—Chris Brogan, President, Human Business Works and bestselling author of Trust Agents

"This book should be read by every person who thinks social media ismerely a new tactic for generating clicks and sales. Baer and Naslund make thecase that changes in our world don't just suggest ways our communication or marketingstrategies must be altered but instead require transformation of the enterprise.This isn't just an inspirational book but a practical one."—Augie Ray, Senior Analyst, Forrester Research, Inc.

"Jay and Amber have gone from two of the best bloggers in the business,to coauthors of one of the best books for business. The question isn't 'if'you should read this, but 'when.' And the answer is in the title."—Scott Stratten, bestselling author ofUnMarketing: Stop Marketing. Start Engaging

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews on (beta) 4.7 out of 5 stars  36 reviews
11 of 11 people found the following review helpful
4.0 out of 5 stars This book may frustrate you (in a good and painful way :) Feb. 16 2011
By Chris Moody (@cnmoody) - Published on
In case you've been living in a cave, Jay Baer and Amber Naslund have teamed up and published The NOW Revolution - 7 Shifts to Make Your Business Faster, Smarter, and More Social.

Their new book has been receiving rave reviews and I received a copy with the understanding that I would share my thoughts after reading it...

There is a high probability that this book will frustrate you.

Yes... frustrate you, but follow me here. Jay and Amber have decided to tackle the challenge businesses are facing to adjust to being social and not just doing social. For those of us in or around the "social" industry, we completely grasp this concept.

The NOW Revolution is organized into seven sections - the 7 shifts mentioned in the title. Each shift walks us through the process of becoming social, scalable and sustainable. There are action items, questions, summaries and plenty of additional documents linked via Microsoft Tag technology.

But, you're wondering why this book may frustrate you.

Most companies are not social.

Even the companies that do social.

Most companies have processes and organizational hierarchies that inhibit being social.

If you have a finger on the pulse of where you work... there is a good chance that reading an actionable guide of what you should or can do to infuse social into your business will lead you to the conclusion How the *$&^ am I going to make this happen?

Being a social company is not a fluffy thing. It isn't a trendy thing. It isn't creating cool content that is sharable. It is changing the entire culture of your organization and embracing the fact that there are TONS of things out of your control.

If this was an easy thing to do, we wouldn't need a book, guide, agency or consultant to help.

What will you get out of The NOW Revolution?

- Lots of ideas for things to do within the workplace
- A better understanding of scaling social
- What to look for and cultivate in employees to become more social
- How to handle real-time crises
- A more in-depth knowledge of what listening and monitoring really means
- Potentially frustrated, depressed or overwhelmed trying to make this happen

Again, I'd like to reinforce the fact that if this was easy... every company would be social. This book when read, understood and placed in the correct hands can be a catalyst to help you start the process of becoming social.

Who should read this?

- Ambitious, social savvy folks that don't mind overcoming adversity
- Executives who don't want to be years behind the curve (hint: you're already a few behind)
- Agencies and consultants that are tasked with improving or creating social strategies and business units

This book isn't a get rich quick scheme. It isn't a guide to monetize your blog. It isn't a direct aide to your personal brand. It isn't something one person can read and do themselves. However, this book is one that can be passed around to a few key folks and used as a guide to restructure, revamp, create or destroy business practices and processes.

The NOW Revolution is one of the better books I've seen to tackle the business and organizational challenges of social media and give you a roadmap to improve things.
7 of 7 people found the following review helpful
5.0 out of 5 stars The Now Revolution Feb. 18 2011
By Michael Gass - Published on
Format:Kindle Edition|Verified Purchase
I recently ordered the Kindle version of this book allowing me to devour its contents on my iPad while traveling.

The Now Revolution is an essential book that will change your thinking on how your business needs to adapt. It is also an important read for ad agencies to better understand the struggles and mindset for creative solutions for their client's businesses.

This is the first book I've read that takes advantage of Microsoft Tags interspersed throughout the various chapters. These coded tags linked to additional online content, illustrations, video, podcasts and additional materials such as questionnaires, forms, quizzes, etc. A very beneficial addition to the book.

Jay and Amber do a great job of simplfying the steps needed to for a company to change its culture to deal with real-time communication, networking and create a culture that is more social. The book is chocked full of great illustrations, helpful insights and creative ideas.

The book introduces 7 key shifts that business leaders need to address along with laying out a plan for each.

Every person in the C-Suite of your company should read this book. The change in the way that we do business, in real-time, is one that will require the change of your company's culture. You will need 'all hands on deck' to successfully implement and sustain Jay and Amber's guidelines.
7 of 7 people found the following review helpful
4.0 out of 5 stars A book that makes the Social Media revolution more accessible Feb. 15 2011
By Scott Hepburn - Published on
I read a book about once every five years. The last book I read cover-to-cover was probably Dan Brown's The Da Vinci Code. So it's no small feat that I made it through The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social by Jay Baer and Amber Naslund.

Luckily, it was a quick and accessible read.

First, let me point out what The NOW Revolution is NOT: It's not a how-to book. If you want a tutorial on how to use Twitter, how to create a Facebook Page, or how to write a corporate blog, this isn't the book for you.

What The NOW Revolution does well is lay out a vision for what a people-centric business could be. It offers guidelines for how you might organize people and processes to take advantage of the social web. And while it sometimes takes for granted the reader's familiarity with the norms, mores, cultures and behaviors of the social web, it provides easy to swallow suggestions for becoming more social.

The QR codes (images that can be scanned with a smart phone to direct you to an external web page) are a nice addition, and extend the book's value beyond what you get in print. And I like the way each chapter closes with a summary action plan.

If there's one shortcoming of the book, it's that I'm not sure who it's written for. An experienced social media consultant or strategist (and whomever you trust in that role BETTER have experience) will find it a little elementary. An C-Suiter untrained in social media may question some of the assumptions. And small businesses may find discussions of "internal teams" too big to be relevant to their business.

Still, there IS a workplace and marketplace revolution upon us, and we're all participants in it. The Now Revolution does a nice job making the shift seem less daunting. It teaches readers to embrace flexibility, agility, and adaptability. And for that, it's a worthwhile read.
3 of 3 people found the following review helpful
5.0 out of 5 stars A must-read for anyone serious about the future of business. Feb. 18 2011
By A. Kuenn - Published on
Format:Kindle Edition
I've known Jason for a while and was excited to read his book. I have to say I wasn't sure what to expect. I am happy to report that I think the book is one of those must reads. It's not intense, it won't take weeks to read, and it's well worth it. Jason and Amber seamlessly craft an incredible must-have resource for anyone looking to reinvent a business that is capable of thriving in the new media era. If you've accepted that social media is an essential for the future of communication, this book is the next step.

The Now Revolution is not simply a book full of all the glittering reasons why engaging in social media is important, but rather it gives readers a detailed playbook of how to adapt their business to the growing social media-focused world. Throughout, it offers concrete step-by-step instructions, helpful tidbits and expert insight to assist in a smooth transition into the social media era. Like a blueprint, it clearly maps out significant steps of the processes such as cultivating a strong, engrained company culture, designing clear social media guidelines and fostering employee engagement, in order to successfully connect with your community.

A must-read for anyone serious about the future of business, The Now Revolution, serves as a remarkable source of guidance for those retooling and rebuilding businesses to connect with key publics and foster a loyal community through social media.
3 of 3 people found the following review helpful
5.0 out of 5 stars The NOW Revolution Is Worth Reading Now Feb. 17 2011
By Daria Steigman - Published on
Format:Hardcover|Verified Purchase
The NOW Revolution is a terrific book for entrepreneurs and other business owners seeking to infuse a social component across their business landscape. The book walks through 7 "shifts" that organizations need to make, and it's sprinkled with tools to help get started and case studies that show it can be done. This is not easy stuff -- but it is essential. Customers, prospects, and other stakeholders are operating in real-time; the only question is whether organizations are prepared to pivot to respond to this giant "Now" revolution.

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