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The New Buffettology: How Warren Buffett Got and Stayed Rich in Markets Like This and How You Can Too! [Hardcover]

Mary Buffett , David Clark
4.2 out of 5 stars  See all reviews (17 customer reviews)
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Book Description

Sept. 24 2002
If you read the original Buffettology, you know exactly half of what you need to know to effectively apply Warren Buffett's investment strategies.
Published in 1997, the bestselling Buffettology was written specifically for investors in the midst of a long bull market. Since then we've seen the internet bubble burst, the collapse of Enron, and investors scrambling to move their assets -- what remains of them -- back to the safety of traditional blue chip companies. As price peaks turned into troughs, worried investors wondered if there was any constant in today's volatile market. The answer is yes: Warren Buffett's value investing strategies make money.
The New Buffettology is the first guide to Warren Buffett's selective contrarian investment strategy for exploiting down stocks -- a strategy that has made him the nation's second-richest person. Designed to teach investors how to decipher and use financial information the way Buffett himself does, this book guides investors through opportunity-rich bear markets, walking them step-by-step through the equations and formulas Buffett uses to determine what to buy, what to sell -- and when. Authors Mary Buffett and David Clark explore Buffett's recent investments in detail, proving time and again that his strategy has earned enormous profits at a time no one expects them to -- and with almost zero risk to his capital.
In short, The New Buffettology is an essential companion to the original Buffettology, a road map to investment success in the worst of times.

Frequently Bought Together

The New Buffettology: How Warren Buffett Got and Stayed Rich in Markets Like This and How You Can Too! + Buffettology: The Previously Unexplained Techniques That Have Made Warren Buffett The Worlds + The Buffettology Workbook: The Proven Techniques for Investing Successfully in Changing Markets That Have Made Warren Buffett the World's Most Famous Investor
Price For All Three: CDN$ 51.53

Product Details

Product Description


Jeremy Utton chairman, Analyst Investment Management Buffettology was a revelation and by far the best book ever written about Warren Buffett's investment techniques. Simple, clear, and wonderfully effective in practice, it put us on a whole new track to the creation of long-term stock market wealth. My copy never leaves my desk. Now I have to make room for another because The New Buffettology is an equally groundbreaking, must-have book for all serious investors.

Business Week A probe inside the head of a financial genius.

About the Author

Mary Buffett is a bestselling author, international speaker, entrepreneur, political and environmental activist. Ms. Buffett appears regularly on television as one of the top finance experts in America.  She has been the principal speaker for prestigious organization around the world.  Ms. Buffett has worked successfully in a wide range of businesses including extensive work as a consultant to several Fortune 500 companies.  She lives in California.

David Clark holds degrees in both finance and law, and in the late seventies was the founding member of the original Buffettologists - a small group of early Berkshire shareholders who studied the investment methods of Warren Buffett. He is now recognized as one of the world's leading authorities on the subject and has written extensively on it. He lives in Warren Buffett's hometown, Omaha, Nebraska, and is the Managing Director of a private investment partnership.

Inside This Book (Learn More)
First Sentence
Before we bust out of the gate you need to know something important about Warren Buffett. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most helpful customer reviews
6 of 6 people found the following review helpful
By "jb25"
One of the very best books that tries to explain Warren Buffett's approach to value investing. Unlike most "Buffett" authors, she stays true to the essence of Warren Buffet, and emphasizes solid financials before looking at price, etc. Other authors stray from the Buffett path by trying to apply his method to technology stocks, overlook the fundamentls and focus on price history and movements (doh!). Mary is stays true and is thorough.
The good: Mary Buffett is very specific about what factors she believe Warren Buffet considers whe selecting a stock, and she gives examples and lots of info to explain it.
The "could be better":
1) She is so close, but does not give precise formulae for each factor, or uses a vague term at a critical spot. It took me many weeks and many more books to fill in the gaps to where I could develop a complete analysis of a stock.
2) It would be a great assist to give an example of how to use a data source such as Value Line to plug into her analysis steps. Formulae and data elemts from a specified source would make this book priceless.
As solid and treu to Buffett as this book is, I cannot believe Mary Buffett didn't follow-up with a website, newsletter service, analysis software, speaking engagements, etc. She has divulged more specifics about warren Buffett's value investing method then anyone else I could find, yet has not pursued the real cash cows that could come from it.
Read this book a few times, and carefully work through to develop the complete calculations (don't be lazy now!), combine it with a 90-day trial of Value Line and you will be able to quickly filter hundreds of stocks down the best values for the next year!
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3 of 3 people found the following review helpful
1. Does the business have an identifible consumer monopoly?
Customer monopolys provide perdictable retain earnings, year after year, because of their positioning in the market. Customer monopolys are unlikely to be upset by a competitor in the same market space. Buffettology seeks to analyze companies with a toll-bridge business model, these are reoccurring services and provides that drive sustained revenue. The test for customer monopoly is determined by who much a investment banker will fund, if you should gain ownership rights for startup.
2. Are the earnings of the company strong and showing an upward trend?
The central theme of Buffettology is measure what the company does with its retain earnings long term. Working Capital=Current Liabilities less Assets, Return on Equity= Net Income/Working Capital * 100, and Earnings per Share = Net Income / shares.
Consistent retained earnings demostrates strength in the sector. Dividend payments diminishes the earning strength caused by taxation on the payment. Companies who year after year maintain above average return on equity demonstrate they know too get a return on their retained earnings investments. Consistent retain earning levels make long term prediction possible. Consumer monopolys create barieers for other competition factions to take away business. Knowing a predictable return on investment creates confidence and provides leveraging motivations for external investment.
Buying low priced securities helps increases the rate of return. Invest from an financial or accounting business perspective. Wait for the market to go down, to get the right price. Diversity does not necessarily product return on investment. All you need to know what to buy and at what price.
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3 of 3 people found the following review helpful
2.0 out of 5 stars They need to correct this April 4 2003
Once again the authors (Mary Buffett and David Clark) have shown their flawed understanding of basic accounting and basic finance. In Chapter 13 page 145 ?149, the authors butcher the concept of stock repurchases. Bottom line: their discussion on this topic is not only insufficient, but it is fundamentally wrong. It is misinformation like this that allows savvy corporate executives to fleece their owners. The authors apparently believe (or would lead the reader to believe) that the mere existence of stock buybacks creates value for remaining shareholders. Nothing could be farther from the truth. Warren Buffett expresses it best when he suggests that investors receive at least a dollar in value for a dollar spent. A concept the authors pretend to understand, but I just can?t see how they could understand it given their analysis of stock repurchases. All I can say to readers of, ?The New Buffettology? is this: stock repurchases only create value for the remaining shareholders if the consideration given is less than the benefits received (also accounting for taxes). In simpler terms: are you repurchasing the shares below there intrinsic value (I hate to use intrinsic value because it will vary depending on each investors required rate of return, but nevertheless it expresses the point)? It?s no surprise that stock repurchases are in vogue nowadays. After all if financial authors can be fooled by its complexities, then individual investors don?t stand a chance. All they hear is that stock repurchases are good. That management believes the shares are undervalued. Well, in a world motivated by earnings per share and stock options, why not? The editors and authors of this book should be ashamed of themselves for perpetuating this accounting sleuth. Ignorance is not a good excuse.
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Most recent customer reviews
5.0 out of 5 stars Bonds Present Value and Future Value
One of the discussings in the Book centers around determining the Present Value of Money for a Bond. Bond interest maybe payable at annual, semiannual, or quarterly intervals. Read more
Published on Jan. 9 2004 by Golden Lion
5.0 out of 5 stars Great book, now improved
This book is an improved version of their original. Particularly better was the coverage on what makes a durable competitive advantage. Read more
Published on April 1 2003 by John C. Dunbar
4.0 out of 5 stars Some Buffett-Books are MEATIER,but none are JUICIER !!!
There are a number of very important lessons in the book,the most important being that Buffett is not a contrarian for the sake of it - his contrarianism is extremely SELECTIVE,and... Read more
Published on March 27 2003 by prutemp
3.0 out of 5 stars good book for beginners
This is a useful starting book for beginners who like to dig gold in the stock market. It tries to sell its ideas including "long term investment","selective contrarian... Read more
Published on March 9 2003 by "nerevarine"
3.0 out of 5 stars More Buffettology
Please see my review of the original Buffettology. The comments there largely apply here also. This second book is supposedly written with a down market in mind whereas the first... Read more
Published on March 5 2003 by James H. McDuffie
5.0 out of 5 stars How Buffett Makes Money In A Bear Market
I agree with other reviewers that Buffettology is probably the best book ever written on investing. The New Buffettology expands into some new "Buffett" territory that I have... Read more
Published on Dec 20 2002
2.0 out of 5 stars Very little NEW useful information
This book does not offer anything new in relation to investing techniques than in the original 'buffettology' (to be fair, the original 'buffettology' was an excellent book). Read more
Published on Nov. 11 2002 by Vien Ho
5.0 out of 5 stars Couldn't be better
Finally! I've been searching high and low for a good, solid blueprint to guide my investment decisions during this current stock market tsunami. Read more
Published on Oct. 7 2002 by Emily Petrou
5.0 out of 5 stars very pleased
Great book - tons of info - good read - heartily recommend it! I was skeptical at first but it really does deliver - adding even more to the first book's wealth of information. Read more
Published on Oct. 4 2002 by MARTIN J MAGNUSON
5.0 out of 5 stars A Great Book For Making Money In Bear Markets
I've read all the "Buffett Books" and the Buffettology seies is the by far the best! Proof is pudding and these books have made me lots of money and, most important, have kept me... Read more
Published on Oct. 4 2002 by C. Ashford
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