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The New Buffettology: How Warren Buffett Got and Stayed Rich in Markets Like This and How You Can Too! Hardcover – Sep 24 2002

4.2 out of 5 stars 17 customer reviews

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Product Details

  • Hardcover: 288 pages
  • Publisher: Scribner; 1 edition (Sept. 24 2002)
  • Language: English
  • ISBN-10: 0684871742
  • ISBN-13: 978-0684871745
  • Product Dimensions: 15.5 x 2.5 x 23.5 cm
  • Shipping Weight: 558 g
  • Average Customer Review: 4.2 out of 5 stars 17 customer reviews
  • Amazon Bestsellers Rank: #140,624 in Books (See Top 100 in Books)
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Product Description


Jeremy Utton chairman, Analyst Investment Management Buffettology was a revelation and by far the best book ever written about Warren Buffett's investment techniques. Simple, clear, and wonderfully effective in practice, it put us on a whole new track to the creation of long-term stock market wealth. My copy never leaves my desk. Now I have to make room for another because The New Buffettology is an equally groundbreaking, must-have book for all serious investors.

Business Week A probe inside the head of a financial genius.

About the Author

Mary Buffett is a bestselling author, international speaker, entrepreneur, political and environmental activist. Ms. Buffett appears regularly on television as one of the top finance experts in America.  She has been the principal speaker for prestigious organization around the world.  Ms. Buffett has worked successfully in a wide range of businesses including extensive work as a consultant to several Fortune 500 companies.  She lives in California.

David Clark holds degrees in both finance and law, and in the late seventies was the founding member of the original Buffettologists - a small group of early Berkshire shareholders who studied the investment methods of Warren Buffett. He is now recognized as one of the world's leading authorities on the subject and has written extensively on it. He lives in Warren Buffett's hometown, Omaha, Nebraska, and is the Managing Director of a private investment partnership.

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Inside This Book

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Before we bust out of the gate you need to know something important about Warren Buffett. Read the first page
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Customer Reviews

4.2 out of 5 stars
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Top Customer Reviews

Format: Hardcover
One of the very best books that tries to explain Warren Buffett's approach to value investing. Unlike most "Buffett" authors, she stays true to the essence of Warren Buffet, and emphasizes solid financials before looking at price, etc. Other authors stray from the Buffett path by trying to apply his method to technology stocks, overlook the fundamentls and focus on price history and movements (doh!). Mary is stays true and is thorough.
The good: Mary Buffett is very specific about what factors she believe Warren Buffet considers whe selecting a stock, and she gives examples and lots of info to explain it.
The "could be better":
1) She is so close, but does not give precise formulae for each factor, or uses a vague term at a critical spot. It took me many weeks and many more books to fill in the gaps to where I could develop a complete analysis of a stock.
2) It would be a great assist to give an example of how to use a data source such as Value Line to plug into her analysis steps. Formulae and data elemts from a specified source would make this book priceless.
As solid and treu to Buffett as this book is, I cannot believe Mary Buffett didn't follow-up with a website, newsletter service, analysis software, speaking engagements, etc. She has divulged more specifics about warren Buffett's value investing method then anyone else I could find, yet has not pursued the real cash cows that could come from it.
Read this book a few times, and carefully work through to develop the complete calculations (don't be lazy now!), combine it with a 90-day trial of Value Line and you will be able to quickly filter hundreds of stocks down the best values for the next year!
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Format: Hardcover
1. Does the business have an identifible consumer monopoly?
Customer monopolys provide perdictable retain earnings, year after year, because of their positioning in the market. Customer monopolys are unlikely to be upset by a competitor in the same market space. Buffettology seeks to analyze companies with a toll-bridge business model, these are reoccurring services and provides that drive sustained revenue. The test for customer monopoly is determined by who much a investment banker will fund, if you should gain ownership rights for startup.
2. Are the earnings of the company strong and showing an upward trend?
The central theme of Buffettology is measure what the company does with its retain earnings long term. Working Capital=Current Liabilities less Assets, Return on Equity= Net Income/Working Capital * 100, and Earnings per Share = Net Income / shares.
Consistent retained earnings demostrates strength in the sector. Dividend payments diminishes the earning strength caused by taxation on the payment. Companies who year after year maintain above average return on equity demonstrate they know too get a return on their retained earnings investments. Consistent retain earning levels make long term prediction possible. Consumer monopolys create barieers for other competition factions to take away business. Knowing a predictable return on investment creates confidence and provides leveraging motivations for external investment.
Buying low priced securities helps increases the rate of return. Invest from an financial or accounting business perspective. Wait for the market to go down, to get the right price. Diversity does not necessarily product return on investment. All you need to know what to buy and at what price.
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Format: Hardcover
Once again the authors (Mary Buffett and David Clark) have shown their flawed understanding of basic accounting and basic finance. In Chapter 13 page 145 ?149, the authors butcher the concept of stock repurchases. Bottom line: their discussion on this topic is not only insufficient, but it is fundamentally wrong. It is misinformation like this that allows savvy corporate executives to fleece their owners. The authors apparently believe (or would lead the reader to believe) that the mere existence of stock buybacks creates value for remaining shareholders. Nothing could be farther from the truth. Warren Buffett expresses it best when he suggests that investors receive at least a dollar in value for a dollar spent. A concept the authors pretend to understand, but I just can?t see how they could understand it given their analysis of stock repurchases. All I can say to readers of, ?The New Buffettology? is this: stock repurchases only create value for the remaining shareholders if the consideration given is less than the benefits received (also accounting for taxes). In simpler terms: are you repurchasing the shares below there intrinsic value (I hate to use intrinsic value because it will vary depending on each investors required rate of return, but nevertheless it expresses the point)? It?s no surprise that stock repurchases are in vogue nowadays. After all if financial authors can be fooled by its complexities, then individual investors don?t stand a chance. All they hear is that stock repurchases are good. That management believes the shares are undervalued. Well, in a world motivated by earnings per share and stock options, why not? The editors and authors of this book should be ashamed of themselves for perpetuating this accounting sleuth. Ignorance is not a good excuse.
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