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The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly [Paperback]

David Meerman Scott (Author)
3.5 out of 5 stars  See all reviews (2 customer reviews)
List Price: CDN$ 23.95
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There is a newer edition of this item:
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
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Book Description

Publication Date: Aug 30 2011 | Series: New Rules of Marketing & PR: How to Use Social Media, Blogs,
David Meerman Scotts marketing bible has become a modern day business classic.

This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of marketers up to speed on the changing requirements of promoting products or services in the new digital age. This is a one-of-a-kind, pioneering guide, offering a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. Its about getting the right message to the right people at the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated edition includes:

  • A new introduction discussing recent changes to the world of marketing and PR
  • A brand new chapter on mobile marketing
  • An additional chapter on real-time marketing and PR
  • Updated information on how to measure the success of your campaigns
  • A range of new tools
  • Fresh case studies

Frequently Bought Together

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly + Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks) + Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media
Price For All Three: CDN$ 50.33

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Product Description

From the Back Cover

Market to win with the third edition of this modern-day business classic!

The one-of-a-kind guide to the future of marketing is back with the very latest digital trends in marketing and PR. Learn new tools and techniques to communicate with buyers directly, raise online visibility, and increase sales. For professionals, entrepreneurs, business owners, and professors alike, this pioneering guide offers actionable strategies that can be implemented immediately. In this new edition, author David Meerman Scott examines recent changes to the world of marketing and PR, including mobile marketing, new measurement tools, and fresh case studies. The New Rules of Marketing & PR once again brings you all the hottest insider tips so you can confidently market any product, service, or idea—for a fraction of the cost of traditional marketing and PR programs.

"You're not supposed to be able to do what David Meerman Scott is about to tell you in this book!"—Robert Scoble, coauthor of Naked Conversations, Scobleizer.com

"This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition."—Publishers Weekly (starred review)

"I've relied heavily on The New Rules of Marketing & PR as a core text for my New Media and Public Relations course at Boston University for the past six semesters. David's book is a bold, crystal-clear, and practical guide toward a new (and better) future for the profession."—Stephen Quigley, Boston University

"When I read The New Rules for the first time, it was a 'eureka' moment for me at HubSpot. David nailed the fundamental shifts going on in the buyer-seller relationship and wrote the classic text to help marketers take advantage of them."—Brian Halligan, CEO, HubSpot, and coauthor of Inbound Marketing

OVER A QUARTER MILLION COPIES IN PRINT IN MORE THAN 25 LANGUAGES

About the Author

DAVID MEERMAN SCOTT is the author of Real-Time Marketing & PR, World Wide Rave, Marketing Lessons from the Grateful Dead, and The New Rules of Marketing & PR. His books open people's eyes to the new realities of marketing and public relations. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most helpful customer reviews
3.0 out of 5 stars Good intro book Feb 21 2013
By Viken K.
Format:Paperback|Amazon Verified Purchase
Good book for a traditional marketer who's yet to embrace digital. It is an easy read and clearly depicts the current state of marketing.
However, those who have already taken the digital leap and are looking for practical direction to structure their marketing and pr strategies, might find it less productive.
This book addresses the what more than the how.
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4.0 out of 5 stars Excellent Dec 28 2012
By Heidi Mueller
Format:Paperback|Amazon Verified Purchase
This book covers the topic of marketing in the new social media environment and I have learned a new way of looking at pr/marketing. The book has been one of my better purchases
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.3 out of 5 stars  69 reviews
48 of 48 people found the following review helpful
5.0 out of 5 stars Practical Guide with Relevant & Compelling Case Studies Aug 22 2011
By Andrew Davis - Published on Amazon.com
Format:Paperback
I've read the other two versions of Real Time Marketing & PR and it's a book I constantly reference and refer to executives looking to find a practical way to understand the benefits of participating effectively in a new media world. I've also found that social media and new media practitioners can find value in reading the book as a guide to building a thorough understanding of effective online marketing and PR that goes well beyond Facebook and Twitter.

This Third Edition, which has completely updated case studies and examples also includes a much needed Marketing and PR Strategy Plan template designed to help people get started in a step-by-step approach to social media. There's a great new chapter on measuring your success in the new media space and highlights some practical ways to start measuring your ROI. I particularly enjoyed a section entitled "The Power of Free." - Read it, it's worth the price of the book.

Finally, David Meerman Scott's new edition includes a whole new section on Mobile Marketing that covers everything from GeoLocation to Mobile Apps and Mobile Newsrooms. You'll really like his fun new concept of Cyber Graffiti.

In short, a book that's sold over 250,000 copies and set many of the Fortune 1000 company's social strategies in motion can't be ignored. You'll really enjoy the Third Edition - even if you've read the first two.

If you know what you're doing in the social space... buy a copy for your executive team. They'll immediately embrace your activities and start championing your efforts in the new media world.

In short, you can't publish a book called The New Rules of Marketing and PR in an internet age unless it's updated to still be 'New.' David's done exactly that and it's worth the read!
29 of 33 people found the following review helpful
2.0 out of 5 stars Not for small businesses Feb 4 2012
By BigHeart - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book was a big "eh" for me. I got a handful of ideas to act on, but I really had to wade through a lot of useless stuff (good writing that's not relevant to me) to find them. My biggest complaint is that The New Rules of Marketing & PR is not oriented to a small business person, and I never once bonded with author David Scott. And secondly, there's TMI (too much information). I would have preferred a more strategic, consolidated and streamlined approach. There must be a better resource available!
17 of 19 people found the following review helpful
5.0 out of 5 stars An Update WORTH Buying Aug 8 2011
By C. Chapman - Published on Amazon.com
Format:Kindle Edition
David is one of the few people in the online marketing and communications world that you can always depend on getting the latest and greatest information from. He doesn't just talk about the exciting new world we live in, but he lives in and works in the world as well.

Filled with updated stories, information and the latest rules that YOU need to know no matter what your business is.

Have a boss who still hasn't embraced that the world has moved beyond print and radio ads? This book makes a great gift for them to get them started embracing what you already know.
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