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on August 24, 2010
Great book about the revolution of social media. Times are changing and people are talking about products, brands, and companies on sites like facebook and twitter whether people like it or not. Traditional forms of advertising and marketing are giving way to facebook, twitter, blogs, forums and other social media. Companies and individuals can either catch the train or get left behind. This book addresses these issues in a really entertaining and simple way. I really enjoyed the book and highly recommend it.
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on August 28, 2010
I enjoyed reading this book, and have utilised it as a resource for my business often.
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on March 23, 2010
This book is current, informative, insightful and easy to read. You can pick it up at any chapter and begin reading.

Essential to anyone in PR and marketing...
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