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The New Rules of Retail: Competing in the World's Toughest Marketplace [Hardcover]

Robin Lewis , Michael Dart
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Table of Contents

PROLOGUE: 'Tsunami'
Introduction: The Story
PART I: DEFINING THE THREE WAVES OF RETAILING
Wave I: Understanding Producer Power
Wave II: Learning about 'Demand Creation' in a Marketing-Driven Economy
Wave III: The Final Shift to Total Consumer Power
Wave III: The Transformation
PART II: THE NEW BUSINESS MODEL
Making the Mind Connection: Neurological Connectivity
Redefining the Rules of Engagement: Preemptive Distribution
The Importance of Value Chain Control: The 'Bottom-Line' Winners
What It All Means: Control, Collaboration, Collapse and the Chinese
PART III: THE MASTERS
The 'Master' Model: The Apparel Retail Specialty Sector
Ideas from the Masters: Wholesalers, Retailers or Brand Managers?
VF Corporation
The North Face
Best Buy
Gilt Groupe
HSN
Apple
Zappos
The Turnaround Artists: Masters Returning?
The Gap
Starbucks
Lessons From Sears: Success to Struggle
ACKNOWLEDGMENTS

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