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The publication in English of this seminal work on 20th-century typography is long overdue. First published in 1928 in Germany and out of print for many years, this text has been recognized as one of the most important statements of modern typographical design. This curious and fascinating work ranges through theories of social criticism, art history, architecture, and the emerging importance of photography as it sets forth very definite guidelines regarding the design of printed materials. The final sections are indeed practical guidelines, down to sheet sizes and appropriate mixes of type, for the day-to-day use of working designers and printers. In addition to presenting a clear and faithful translation from the German, the new edition takes special care with design and appearance, closely duplicating the type and layout used in the original. A clear introduction places the work in the context of such movements as the Bauhaus, Constructivism in Art, Marxism in political and economic thought, and National Socialism. Essential for libraries with any special interest in the graphic arts and worthwhile for all libraries collecting in the area of design, it should also have a place in all larger art history collections.
Mark Woodhouse, Elmira Coll. Lib., N.Y.
Copyright 1995 Reed Business Information, Inc. --This text refers to the Hardcover edition.
Originally purchased this in college and is still front and center on my bookshelf. I must read for any one serious about typography.Published on April 26 2012 by Test
If you are looking into purchasing this book, you know what you are looking at. There is no need for me to praise the quality of the subject matter, the examples used, the... Read morePublished on Oct. 8 2011 by Randy Barba
Este libro introduce en el estudio de las nuevas tipografias que surgen a principio de siglo en Alemania. Read morePublished on June 27 2001 by Alejandro Cornejo Sepulveda