Apple The New iPad Wi-Fi 16GB White MD328C/A 3rd Generation (iPad 3)

Pick up the new iPad, and suddenly it's clear. You're actually touching your photos, reading a book, playing the piano. Nothing comes between you and what you love. To make that hands-on experience even better, we made the fundamental elements of iPad better - the display, the camera, the wireless connection. All of which makes the new, third-generation iPad capable of so much more than you ever imagined. Four times more pixels than iPad 2. Razor-sharp text. Richer colours. The Retina display transforms the entire iPad experience. So everything looks and feels incredibly lifelike and perfectly detailed. The best display ever on a mobile device. Everything you do with iPad, you do through its large, beautiful display. And when the display is better, the entire iPad experience is better. The Retina display on the new iPad features a 2048-by-1536 resolution, 44 percent greater colour saturation and an astounding 3.1 million pixels - in the same 9.7-inch space. That's four times the number of pixels in iPad 2 and a million more than an HDTV. Those pixels are so close together, your eyes can't discern individual ones at a normal viewing distance. When you can't see the pixels, you see the whole picture. Or article. Or game. In ways you never could before. Breakthrough technology. For a breakthrough display. In order to create a display with four times the pixels, we had to design it in a completely new way. You see, every pixel in a display has multiple signals telling it when to light up. But when you have a lot of pixels and a lot of signals on the same plane, signals get crossed and image quality suffers. To make sure everything on the new iPad looks crystal clear, Apple engineers elevated the pixels onto a different plane - separating them from the signals. It's technology that's breakthrough. Just like the new iPad itself.