A fellow hypnotist recommended this book because it takes an interesting view of smoking and smoking cessation, and I must admit that those insights have helped me in my practice.
The problem I have with this book is that the author rags on hypnosis, saying that it's a waste of money. He later writes that he won't be using hypnosis to help people quit smoking, because it's not needed.
The truth is, he uses hypnotic techniques throughout the book. It's a masterpiece of building expectation and applying metaphor. His approach culminates with directing the reader through a series of visualizations that use metaphor and future pacing to communicate the message to the unconscious mind--that's self-hypnosis, plain and simple.
Perhaps Casey doesn't realize what he's doing, or perhaps he's trying to avoid the wrongful stigma that hypnosis carries with the uninformed. In any case, he's proven Hazlerig's Law once again: "The more someone rails against hypnosis, the greater the chance that they're using it."
That said, the book does contain methods that are effective in helping some smokers to quit.