From the Inside Flap
Contrary to conventional management wisdom, The 7 Non-Negotiables of Winning looks beyond traditional employee skills and background to identify the true game-changing character traits for creating a winning culture. Based on author David K. Williams' methodology for identifying and strengthening the abilities that drive decisions within his own company, this inspiring guide to success details how respect, belief, trust, loyalty, commitment, courage, and gratitude play an integral part in multiple key business outcomes.
The 7 Non-Negotiables of Winning provides illuminating stories and skill-building exercises to increase individual and group strength in each of the traits. With patient mentoring and support, you can build a motivated, integrated, and innovative team of leaders who help your organization reach new levels of productivity and prosperity. Learn how to bring out these non-negotiables and their defining attributes in your team, including:
- Respect: Seek to understand others before you seek to be understood.
- Belief: If you believe in yourself, you can fail up and overcome anything.
- Trust: Trust is the foundation of healthy relationships and it must be earned.
- Loyalty: Promises must be more than words, even if they require sacrifice.
- Commitment: Hold nothing back and work like this is your last job.
- Courage: Never back down from a challenge; discover the strength to soar.
- Gratitude: Seek opportunities to express kindness in word and deed.
Great leaders teach by example and inspire others. When you make these seven core traits the standard within your company, your employees will become inspired to flourish and your organization will sail over business hurdles to achieve record growth.
From the Back Cover
Praise for The 7 Non-Negotiables of Winning
"David Williams is a dynamic leader who understands that the competitive edge in a business these days is how you deal with people. In other words, the principles he advocates are not only the broad and inspiring ideals of human goodness and decency, they are keys to lasting success in the marketplace."
—Dr. Matthew Holland, President, Utah Valley University
"In his book The 7 Non-Negotiables of Winning, David Williams has convincingly presented principles that are core to both business and personal success. This book is masterfully written and is a must-read for executives and managers alike."
—Scott Anderson, President and CEO, Zions Bank
"David Williams is an awesome entrepreneur—and contributor to Forbes.com. His popular weekly posts are an inspirational toolbox for leaders grappling with the challenges of getting the most out of their employees and delivering great service to customers. It's a kick to revisit some of his best writing from Forbes.com in The 7 Non-Negotiables of Winning."
—Tom Post, Managing Editor, Forbes
"I have had the privilege of working closely with David Williams at Fishbowl. He practices what he preaches in this book and, as a result, has experienced extraordinary results in growing his company. His example is one that others would be wise to follow as they try to get the most out of their employees and organizations. Congratulations to David for distilling key leadership principles into this outstanding book."
—Val Hale, President and CEO, Utah Valley Chamber of Commerce
"Rarely do you come across a business leader who literally wills his company into existence and then shares it freely with those he has led to success. David's prize is his 'company family' that he has created and surrounds himself with. To know him, all one must do is to experience the love and respect that so freely flows to him from his employees. To me, this is how a businessman should be measured."
—Ralph Yarro, CEO, ThinkAtomic
