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The 7 Non-Negotiables of Winning: Tying Soft Traits to Hard Results Hardcover – Jul 29 2013

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From the Inside Flap

Contrary to conventional management wisdom, The 7 Non-Negotiables of Winning looks beyond traditional employee skills and background to identify the true game-changing character traits for creating a winning culture. Based on author David K. Williams' methodology for identifying and strengthening the abilities that drive decisions within his own company, this inspiring guide to success details how respect, belief, trust, loyalty, commitment, courage, and gratitude play an integral part in multiple key business outcomes.

The 7 Non-Negotiables of Winning provides illuminating stories and skill-building exercises to increase individual and group strength in each of the traits. With patient mentoring and support, you can build a motivated, integrated, and innovative team of leaders who help your organization reach new levels of productivity and prosperity. Learn how to bring out these non-negotiables and their defining attributes in your team, including:

  • Respect: Seek to understand others before you seek to be understood.
  • Belief: If you believe in yourself, you can fail up and overcome anything.
  • Trust: Trust is the foundation of healthy relationships and it must be earned.
  • Loyalty: Promises must be more than words, even if they require sacrifice.
  • Commitment: Hold nothing back and work like this is your last job.
  • Courage: Never back down from a challenge; discover the strength to soar.
  • Gratitude: Seek opportunities to express kindness in word and deed.

Great leaders teach by example and inspire others. When you make these seven core traits the standard within your company, your employees will become inspired to flourish and your organization will sail over business hurdles to achieve record growth.

From the Back Cover

Praise for The 7 Non-Negotiables of Winning

"David Williams is a dynamic leader who understands that the competitive edge in a business these days is how you deal with people. In other words, the principles he advocates are not only the broad and inspiring ideals of human goodness and decency, they are keys to lasting success in the marketplace."
—Dr. Matthew Holland, President, Utah Valley University

"In his book The 7 Non-Negotiables of Winning, David Williams has convincingly presented principles that are core to both business and personal success. This book is masterfully written and is a must-read for executives and managers alike."
—Scott Anderson, President and CEO, Zions Bank

"David Williams is an awesome entrepreneur—and contributor to His popular weekly posts are an inspirational toolbox for leaders grappling with the challenges of getting the most out of their employees and delivering great service to customers. It's a kick to revisit some of his best writing from in The 7 Non-Negotiables of Winning."
—Tom Post, Managing Editor, Forbes

"I have had the privilege of working closely with David Williams at Fishbowl. He practices what he preaches in this book and, as a result, has experienced extraordinary results in growing his company. His example is one that others would be wise to follow as they try to get the most out of their employees and organizations. Congratulations to David for distilling key leadership principles into this outstanding book."
—Val Hale, President and CEO, Utah Valley Chamber of Commerce

"Rarely do you come across a business leader who literally wills his company into existence and then shares it freely with those he has led to success. David's prize is his 'company family' that he has created and surrounds himself with. To know him, all one must do is to experience the love and respect that so freely flows to him from his employees. To me, this is how a businessman should be measured."
—Ralph Yarro, CEO, ThinkAtomic

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most Helpful Customer Reviews on (beta) 11 reviews
4 of 4 people found the following review helpful
Outstanding Leader Aug. 20 2013
By Jeff Coulter - Published on
Format: Hardcover
David Williams is an outstanding leader and lives these principles both in his professional and personal life. I recommend not only the book, but more importantly the principles.
3 of 3 people found the following review helpful
Create a Culture; be courageous Aug. 14 2013
By Jeff - Published on
Format: Hardcover
Author David Williams strikes a chord with all those seeking to grow their business organically and authentically. Williams is brutally honest and down to earth as he discusses what life's lessons have taught him. Hardships and trials seemed to have cultivated within him an unconquerable spirit. He practices a leadership style free from fear tactics. Utilizing the strengths of his team, Williams enlightens the reader with plausible solutions to everyday business growth. Rather a CEO or a self employed start-up, the reader will close this book a better person.

The 7 Non-Negotiables of Winning: Tying Soft Traits to Hard Results
3 of 3 people found the following review helpful
Real Deal Aug. 13 2013
By Devin D. Thorpe - Published on
Format: Hardcover
The 7 Non-Negotiables came to life for me when I visited Fishbowl while writing an article for Forbes. Everything I encountered at the company was different. Employees weren't just happy, they were empowered. The power of the principles is clear: nothing less than your happiness and success in life and career depend on mastering the 7 Non-Negotiables.
3 of 3 people found the following review helpful
Deep inside the bowl... I mean soul. Feb. 26 2014
By dmgFilms - Published on
Format: Hardcover
I have never reevaluated myself as much as I have while reading this book. Author, David Williams, has a way of turning the tables. Making us look inside our own soul as to why things might be happening the way they are. Making it a little painful while offering hope and a road map at the same time. Examining how we do business with others and ourselves. And hopefully "offering ourselves unconditional respect" through the process. Loved the book! If you have not read the 7 Non-Negotiable of Winning yet, do it.
3 of 3 people found the following review helpful
Loved this book. Oct. 2 2013
By KJ - Published on
Format: Hardcover Verified Purchase
This book was an amazing view into how using soft traits can really benefit a business. I enjoyed hearing from David's experiences and following along with him as he narrated the path that his company took to success.