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The One Minute Apology (Unabridged): A Powerful Way to Make Things Better [Audiobook] [Audio Cassette]

Ken Blanchard
2.9 out of 5 stars  See all reviews (28 customer reviews)

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Book Description

Jan. 30 2003

With his phenomenal bestsellers The One Minute Manager and Raving Fans, Ken Blanchard changed the way we approach management, leadership, and customer service. Now Blanchard, along with coauthor Margret McBride, presents a concept that, when implemented properly, is one of the most powerful actions for improving company and employee morale. This is also a book that can extend well beyond the business realm and can repair relationships that we thought were broken forever.

Using Blanchard's signature breezy style, The One Minute Apology tells the story of a Young Man who wants to help his mentor, a company president, face and deal with some crucial mistakes he has made. For advice, the Young Man turns to a family friend, the One Minute Manager. What begins as a beautiful country weekend turns into an enlightening few days when he discovers what it truly means to apologize effectively when we have done something wrong. Through this engaging parable, Blanchard and McBride teach readers step-by-step how to accept responsibility for their errors and deal with the cause of the damage while maintaining a genuine sense of integrity.

Destined to join Ken Blanchard's other groundbreaking classics, The One Minute Apology offers businesspeople -- and just about anyone -- a cogent and clear-headed way of approaching one of life's most perplexing dilemmas: how to accept that we have made a wrong decision and how to correct it by making a meaningful apology. The techniques described in this simple but profound story will have significant results at work and at home.

Product Details

Product Description

From Publishers Weekly

Blanchard, bestselling author and "Chief Spiritual Officer" of the Ken Blanchard Companies, and literary agent McBride have created a simple parable designed to demonstrate Blanchard's fourth essential management secret-the apology (which follows goal-setting, praising and reprimanding). Immediately before a long holiday weekend, there's a corporate board meeting, and the president of the company learns of the board's disappointment with the company's failing performance. A meeting is scheduled for the following Tuesday to discuss what action to take. The president asks his assistant to meet with him on Monday. The assistant, a bright and loyal young fellow, goes to see the One Minute Manager for the weekend, seeking advice. There, amidst golf, dining and long conversation, the assistant learns that the president must apologize and take responsibility for the company's performance, even if this action costs him his job. The assistant learns about the value of apologies, as well, and impresses the One Minute Manager. This breezy book can be read quickly and its point is almost too obvious. The story is simple to the point of cliche, but the message will undoubtedly resonate in today's uncertain economy burdened by numerous instances of corporate greed and scandal where executives were unwilling to admit any wrongdoing.
Copyright 2002 Reed Business Information, Inc. --This text refers to the Hardcover edition.


“A shark-proof strategy for making everyone’s life better.” (Harvey Mackey, author of Swim with the Sharks Without Being Eaten Alive)

“Read The One Minute Apology and discover a secret power that will makes things better for you.” (Deepak Chopra)

“This delightful story highlights the wisdom and power that is contained in an honest admission of being wrong.” (Stephen C. Lundin, Ph.D., Harry Paul, and John Christensen, authors of Fish!, Fish! Tales and Fish! Sticks)

“An invaluable resource for anyone who needs to say they’re sorry.” (Robert J. Nugent, Chariman and CEO, Jack in the Box, Inc.)

“A testimony to the powers of repentance and forgiveness and how they improve relationships, your business and your home.” (Cal Thomas, Syndicated Columnist) --This text refers to the Hardcover edition.

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Customer Reviews

Most helpful customer reviews
4.0 out of 5 stars A good book, not just for business... March 26 2004
I have to admit: this is only the second ONE MINUTE MANAGER book I have read. While I appreciate the brevity and conciseness Blanchard uses in these books, I find the stories he wraps these messages in to be, well, trite. That said, I found THE ONE MINUTE APOLOGY to be of interest enough to overlook that drawback. Sure, it's still a rather silly story delivering the message, but the message itself is solid, rock-solid.
A recurring complaint of the ONE MINUTE MANAGER approach is that it routinely over-simplifies complex subjects. Well.... yeah, it does, and thank goodness. Life is complicated enough. Business moreso. What people need, what people want are simple solutions to help them solve problems or at least get STARTED solving a problem. This is where the ONE MINUTE APOLOGY is successful: it takes a very complex (and emotional) issue and gives the reader a very easy step-by-step approach to making amends when it's appropriate and necessary.
Is there more to the act of "apologizing"? Are people affected by others' actions more deeply than this book implies? Is it more difficult to really show someone you've offended that you've truly changed your ways? Perhaps.
But this book goes a long way in helping people start down the road to reconciliation by offering up a simple way to say "I'm sorry" in a meaningful manner.
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1.0 out of 5 stars Apology Required! Jan. 5 2004
I received Ken's latest book for Christmas and I was greatly disappointed (I was disappointed that I couldn't easily take it back and get something to read with substance).
Apologies are very critical to our society and in all relationships. They are the "lubricant" that reduces the friction between people, groups and countries. Without them our entire history would be different. That is why Ken and Margret's superficial treatment of the subject is so frustrating and disappointing. They had the opportunity to really address the issue but instead they decided to provide the reader with a trite and overly simplistic story that provides the reader with minimal insight and information.
I hope another author picks up where Ken left off and publishes a book that truly addresses the issue of apologies.
I wish that the professional book reviewers would realize that the average reader has the ability and desire to digest a book that consists of something more than an overly simplistic "bedtime story".
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I read the One Minute Manager series when they started 20 years ago, and didn't like the format because I couldn't relate to a Manager who was instantly available & accessible. I was accustomed to having to wait hours, and more typically days, to speak to my manager - by which time the matter had either gone away or I'd sorted it myself anyway.
Then when I was in my 40's I found myself in the position that I could be a One-Minute Manager myself, and worklife became fun. So now I find myself re-reading the One-Minute Manager series with a new perspective on worklife.
Now, why did they write this one on "Apology" - did the concept begin before or after the latest round of scandals in US business? Either way, it is trying to set a new moral high tone for those CEO's etc who have become as arrogant as the Roman Emperors of 2,000 years ago?
This little book provides the antidote - but unfortunately can't force such people to recognise that they have made a mistake in the first place, and owe an apology. No book can do that. Only the Board, Stockholders and the Legal system - but the latter tends to constrain them not to say 'Sorry' to anyone!
Oh, and it applies just as well to your personal/family life!
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2.0 out of 5 stars The Perfect World Story Takes Away from basic idea April 20 2003
The book serves as a reminder of how to effectively apologize. Unfortunately, the book could be written in about 4 pages instead of 107. There are about 10 different pages in the book that sum up the major points and if you just write these down and review them several times it will save you the money and extra time of having to read the story involved.
The entire story is so hokey that it's almost sickening. In the "perfect world" of the young man in which the story revolves around, every single comment made sounds like it's from an episode of Mr. Rogers. The story is just too much too handle for most people I know, and I cannot recommend this book based on this. The only advice I can offer to someone looking for a refreshing on aplogies is to go to your local bookstore, find this book, and to sit down for 10 minutes and flip through the pages in search for the large phrases that sum up the major points. Either that, or just read the summary on the last two pages. It will save you 15 dollars and a couple hours of your time.
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4.0 out of 5 stars Jonathan Livingston Apology March 23 2003
Back in the `70s, there was the simple saga of the Seagull who soared. This reminds me of that. The Homily flavour also resonates with Fr. Andrew M. Greeley's *Summer at the Lake.*
OMA is a parable of pride preventing acknowledgement of error, and intervention of the One Minute Manager with RULES on the why and how of a proper apology. This is one of those Books of Life Concepts that one will have to read several times in order to fully "get it" and incorporate into one's life.
And, in the Forest Gump Chocolate Box Simile Department, Blanchard opines that life is also like the game of Monopoly - at the end, it all goes back into the box: "No matter how you push and shove for money, recognition, power, prestige, and possessions, when life is over, everything goes back into the box." Reviewed by TundraVision, Amazon Reviewer
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Most recent customer reviews
4.0 out of 5 stars A Bit Much
I have enjoyed reading the One Minute Manager series of books and cut my teeth on Ken Blanchard's situational management style in undergraduate school. Read more
Published on April 23 2004 by Ron Atkins
1.0 out of 5 stars Simplistic garbage!
This book fails on all fronts. The message is too trite to be of any value and the writing style is an insult to me. Read more
Published on March 21 2004 by John Upshot
1.0 out of 5 stars A Major Disapointment
As a professor of business ethics and management I was very encouraged when I came across Blanchard's latest book. Read more
Published on March 7 2004 by Ronald J. Hayden
1.0 out of 5 stars The world is not that simple!
The subject of apologies is much more complex than Ken and Margret would lead you to believe. The subject is a serious issue that needs to be handle in that fashion. Read more
Published on Feb. 20 2004 by L Clayton
1.0 out of 5 stars Save your money
I was mildly enlightened, and amused, by Ken's original One Minute Manager book; to bad his latest attempt at "making a buck" just insults me.
Published on Feb. 6 2004
1.0 out of 5 stars Pure pabulum!
The authors and the publisher have taken pure pabulum and tried to convince the reading public that it is "pure simplistic genius". Read more
Published on Jan. 9 2004
1.0 out of 5 stars Why another "breezy" fairy tale?
The message of this book is Ok. To bad it is presented in a way that is so insulting to the reader. Read more
Published on Jan. 7 2004 by Delroy Riggs
1.0 out of 5 stars OK..... so where is the value in this book?
Books like this are a major frustration. They promise so much but deliver so little. If the authors spent as much time on content as they did on being slick and cute this book... Read more
Published on Jan. 4 2004 by Dennis Malone
1.0 out of 5 stars "A Zero Stars rating"
When I purchased the book I was expecting to learn something of value, and while I agree with the book's premise that apologies can be highly effective, it totally failed on... Read more
Published on Jan. 1 2004 by E. Elizabeth Brown
1.0 out of 5 stars Don't waste your money.
Every mature adult knows how to apologize and knows the positive impact that it can have. They do not need Ken and Margret's simple little trite book. Save your money.
Published on Dec 30 2003 by Jim Parker
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