on May 11, 2004
Any business document should be effectively conveyed on a single piece of paper. Even a business plan? YES indeed.
Winston Churchill was asked how long he would need to prepare a speech. Churchill asked how long he had to speak. He was told 2 hours. "I can do that immediately." When asked about a 10-minute speech, he replied, "In that case, I should need a fortnight to prepare."
That's the idea behind The One Page Business Plan. If you can put the time, effort, and concentration in (which the book clearly and simply guides you through) to 1 page, you've got a killer document that can serve as your touchstone within your group, your department, division, and whole company.
Another thing - lots of people think this book is only for entrepreneurs. Not so. It's perhaps most valuable inside corporations, where it can be used to quickly get everyone on the same page (literally!)
Great book, great concept. Plus you can reuse the format for all kinds of plans - for a project, for a new brand, for a spinoff, even for finding a new job!!
on October 21, 2003
This book excels at cutting to the chase and getting the important ideas down.
First the positives. Simplifies the potentially daunting task of getting something on paper without all the complexity. The book also does a good job of entertaining the reader.
The negatives. This book does not cover the financial aspects of a business plan. There is little guidance when it comes to the numbers. The plan you produce using this book might need a beefing up if you need substantial amounts of capital.
Overall the plans you could make using this book could be quite useful to you. Some of the uses include: Complete plan for a smaller enterprise, executive summary to keep everyone working toward a common goal, outline for a larger plan, concept piece to get people excited.
Possibly all a smaller enterprise needs. Great start for a larger business.
One of my better purchases.
on December 12, 2003
We've just finished a semester using this book with undergrads (at Marquette), in conjunction with Bulger's The Enlightened Entrepreneur. Both are full of questions to answer; this one also has a nice protocol for going from answers to the plan. In one page, obviously you only set a broad direction, but that's vital. I added sections on Customers, Competitors, Capabilities, Channels, Commitments, and Capital to get closer to a full plan. Overall, it worked extremely well, and business clients who've used it also found it works well.
on April 24, 2004
...You can find here! I came across this book through a mention on Tom Peters Website and could not get myself to spend the 35$ until last week. Big mistake! It is exactly what I needed to focus my thoughts in a clear and concise manner...and turbofast too. The questions are sharp and intense, the results are astonishing. If you are an accidental entrepreneur buy this book! Oliver Fritsch, [...]