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The One Percenter Code: How to Be an Outlaw in a World Gone Soft Hardcover – Apr 23 2012


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Product Details

  • Hardcover: 256 pages
  • Publisher: Motorbooks; First edition (April 23 2012)
  • Language: English
  • ISBN-10: 0760342725
  • ISBN-13: 978-0760342725
  • Product Dimensions: 14.6 x 2.2 x 22.6 cm
  • Shipping Weight: 431 g
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: #266,658 in Books (See Top 100 in Books)
  • See Complete Table of Contents

Product Description

From the Back Cover

In The One Percenter Code, best-selling Motorbooks author and editor of Easyriders magazine Dave Nichols takes up where he left off in One Percenter: The Legend of The Outlaw Bikers. Nichols brings readers inside the world of outlaw motorcycle clubs and pulls back the secretive curtain on the biker lifestyle. He explores the concept of brotherhood, ultimately arriving at a new definition of family and community in the process. Being a member of a one percenter motorcycle club requires extreme discipline; in this book, Nichols shows us what that life offers in return.
 
Nichols delves into the one percenter code of conduct and honor and finds something sorely lacking in modern society: integrity. In this book, he shows the reader how they can apply the values of the one percenter in their own lives.
 
The world of the outlaw biker has its own rough-hewn rules of order, and The One Percenter Code acts as a guidebook to that truth-, honor-, and brotherhood-based world.

About the Author

Dave Nichols is the editor in chief of Easyriders and V-Twin magazines. He is an avid rider and one of the most enthusiastic supporters of outlaw motorcycle clubs in the entire motorcycle industry. Mr. Nichols lives in Edmonds, Washington.Kim Peterson has been a window to the biker world for 33 years as a photographer, writer, and editor for Easyriders and In the Wind. Several cross-country treks in the early 1970s whet his appetite for adventure, biker-style. From his West Coast base camp, he continues to travel widely for exceptional images.www.piratesmagazine.com
Dave Nichols has been involved in many forms of media both in front and behind the camera since 1978. He has written and produced over 1,200 TV commercials with Shadoe Stevens, Inc., a series of television comedy specials for HBO/Cinemax, and American Top 40 for ABC Watermark. He has produced live events for Jani International and live sports programs for television, created early-learning software for Microsoft, and developed ad campaigns for radio, TV, and feature film trailers for New World Pictures. Dave has been the editor-in-chief of Easyriders and V-Twin motorcycle magazines since 1998 and is currently overseeing ten automotive and motorcycle magazine titles for Paisano Publications, including the new Road Iron custom touring bike title. Nichols was the on-camera host of V-Twin TV, a 26-episode motorcycle-related television series seen on the SPEED channel. He is also the bestselling author of Top Chops, Indian Larry: Chopper Shaman, One Percenter, and One Percenter Code, all published by Motorbooks. He lives in Ashland, Oregon, and Los Angeles and is currently creating TV series and feature film projects with HBO producer Michael Hill.

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Customer Reviews

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Most helpful customer reviews

2 of 2 people found the following review helpful By NFC on July 18 2013
Format: Hardcover Verified Purchase
Reading 'The One Percenter Code' is kind of like listening to a rambling, repetitive monologue delivered by an old-timer from a barstool : there's wisdom and good advice here, but if this book were to have seen the hands of a serious editor instead of one who left in all of its fillers and repetitions, it would be about four paragraphs long.
That said, what does exist at the core of Dave Nichols' message is worth saying, and, sure, worth repeating. He makes strong points about the incredible wimpiness modern life has engendered in men, and how values that once upheld society have eroded to the point that they're considered useless. Shooting this message through the lens of the biker world and the codes of conduct in motorcycle clubs is sometimes a stretch, but in doing so he does manage to make a point, in many cases making you laugh out loud in agreement when he does so.
This isn't a true insider's view of the One Percenter world - getting that would take a hell of a lot more effort than buying a book - but it draws out enough life lessons from a sector of society most people consider undesirable to prove that bikers and the old-school, hard-core types that are literally dying off these days have a lot more to offer than folks these days give them credit for.
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By Yves Levasseur on March 6 2014
Format: Hardcover Verified Purchase
Purchased this book for my father who has been a biker for many years... Keep getting comments on how well writen and truthfull it is!
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Format: Kindle Edition
starts out ok but the author attempts ridiculous comparisons with mythic heroes etc. the focus on potbellied guys with no protection on unroadworthy equipment would make most real bikers throw up (talking bout the photos). but maybe that's unfair. this book isn't about real bikers.
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0 of 1 people found the following review helpful By SM on Feb. 20 2013
Format: Hardcover Verified Purchase
Excellent purchase for anyone curious about the lifestyle who anyone who frequents places where MC or RC are a presence. It gives a great deal of understanding and know-how.
The obvious aside, its plainly a great insight on how to be a better human being while remaining genuine to yourself, kinda like Anton Lavey had it back in 1966.. lol
Different era, different title I guess.
Bottom line - I loved it
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: 29 reviews
15 of 16 people found the following review helpful
Too Much political commentary... July 3 2012
By 1%ER - Published on Amazon.com
Format: Hardcover Verified Purchase
Considering the author and his history, I expected the book to delve more into the actual 1%er lifestyle and belief system...much of the book seems to try to say 1%ER's are of one political persuasion or another, or at least should be...eg..., for the Occupy Wall street movement and against the Tea Party movement...the author interjects many of his personal political ideals in the book...and, as a 1%ER in a "Big 4" motorcycle club, I felt as if he believed in order to "live like an outlaw in a world gone soft" you had to be against business, in favor of big government programs and generally against conservative values...1%ER's are not of one political thought process: We are not all conservative or liberal or libertarian. Just like any other culture of people living a similar life, our beliefs are not lock stepped because we are 1%ERs...he does speak of how , over time, different societies grew young males into men,their rituals and belief systems, and how that relates to 1%ER's and how they live today, but I found it very confusing that in one chapter he speaks of being a man and standing up like one, being responsible for how you live your life, and in the next chapter he speaks of how those who have done well in life, and earned what they got, should be brought down because others haven't done as well...I have no idea how the authors belief that corporations are evil, relates to living by the 1%ER code. Many of the "insights" into the outlaw club or 1%ER world are taken from websites you can search for yourself and read virtually word for word... I do not remember a single interesting lifestyle story...I would have rated the book a one, but I gave it a 2 because at least the author doesn't spin many "made up media" stories about us.
14 of 16 people found the following review helpful
Motorcycle BS Dec 20 2012
By Amazon Customer - Published on Amazon.com
Format: Kindle Edition Verified Purchase
I know a few bikers...I know a few one percenters...and none of them agree with most of this book. The embellishments are over the top. Page after page of Macho crap. I am not recommending this book.
5 of 5 people found the following review helpful
Buying Things Is Bad Feb. 3 2014
By jj solari - Published on Amazon.com
Format: Kindle Edition Verified Purchase
This is a book that lectures relentlessly against the purchasing of products. Apparently the one percenter is someone who is a Marxist. While it is never stated "the one percenter is a marxist" the relentless lecture, ongoing and eternal, page after page, is that buying things is corrupt; having a job is destroying your soul and the soul of America and the soul of the world; poverty brings happiness; prison is a place where you can learn what is important and what isnt and gives you time to calm down and center yourself and learn to live for the moment; Nigeria is the happiest place on earth; cubicles are bad; life for humans was great for 200,000 years, and then the Middle Ages started to ruin mankind; oh, and one percenters deserve respect. In fact they demand it. If they don't get it they will beat you up. I would avoid people like that. Respect is mentioned a LOT. The respect being parroted here borders to me more on groveling or cowardice. It's not really made clear how the respect thing is supposed to be manipulated. Does it mean not throwing a beer in someone's face? Does it mean not looking at them? It's confusing. It's like proper behavior before the king, you are always on edge, always wondering when the ax will fall. Why not just stay out of the castle? And what is the reason for the emphasis on respecting someone who smells like condensed camel bacteria? It's confusing. And why keep harping on it? Oh, you must show respect. Where does that admonition come from? I would actually be afraid to jot down in print in a book the need to show respect to a particular group or individual who's alleged "rugged individuality" demands that you become subservient. Now a critic might say "It's not about subservience." Well, my friend, it's very unclear exactly what it IS about then. And another thing: is the writer a one percenter? To me a one percenter is - or was - someone who LIVED on a harley. I don't think there are people like that anymore. I don't think there ARE any one percenters anymore. I think there are biker slobs who evolved into entrepreneurs. Very American, if you ask me. You don't show people like this respect: you show them congratulations. They get it: they got the idea; they made it in the land of opportunity. They now have lots of stuff. But the respect hammered-about over and over in this book is not what is normally regarded as respect; which means granting them their personal space and their personal property. No, this is some other stuff, more like bowing down. Who would advocate that to an American? The President of the United States bowed to a king and it left a bad taste in everyone's mouth. Are one percenters royalty? What's going on? Explain this please, 'cause it borders on creepy.
Then there are the endless exhausting hippy-like pseudo-philosophical lectures on the evils of "consumerism," the depletion of the damn forests, living to pay the bills, worrying about your financial future, the evils of buying things, the evils of accumulating things, things are bad if they are man made things, we need to stop buying things, buying things is bad and the American Indian is what the one percenter patterns his life and values and philosphy by. I wonder if the writer has noticed that the American Indian now lives in isolated terrains - like herded steer - called Reservations. There is also lots of talk about how the one percenter is also a "cowboy" of the old west. Didnt the cowboys of the old west shoot at the Indians of the old west? I mean, this is just scraping the surface of the nonsense and confusion.
Then there are the RULES of being a one percenter biker person. I mean, holy crap, its more regimented than the Marines. Without the satisfaction of attacking and killing with modern weaponry. It's like the "club" is the lord and master and the members of it are its citizens of a totalitarian state. Which is fine if you like that. You would think the 4 governments every american already lives under would be enough but i guess one percenters need a fifth. Remember, I am just conveying what I have concluded from this book.
All of this and even more that I wont go into at this pay rate is bad enough: but then there's the writing style. If you cant write about something interesting, then at least write about the uninteresting thing in an interesting manner. My friend, you are going to need Benzadrine and constant rammings into the glutes with a pitchfork being wielded by a dominatrix on steroids to stay awake reading this fellow's prose. I mean, it's like a computer was programmed into Bland Mode and then ordered to write a book. Oh. My. God. One percenter, please.
And is the writer even a one percenter himself? Who knows. He keeps saying "we" and "us." That's all I can tell ya.
You want quotes? Hey, I'll give ya friggin' quotes, that's what you want.
"The one percenters we should all fear are, in fact, the upper one percent of Americans who are now taking in a quarter of the nation's income every year."____page 207 (in it's own separate compartment, so's you'll really SEE IT and LEARN FROM IT.) Can't quite get a handle on Marx? Read this book instead, it's Marx For Dummies. Learn the evils of the decadent acquiring of material sales goods produced by American Capitalism while on your way to becoming an obedient slave to bikers who demand respect.
"There is a state of Zen in living each day one moment at a time, in a state of constant now, and prison can offer that if you choose to do your time that way."___pg 143. I'm just the messenger. My understanding is that prison is hell on earth times ten. And that it offers no upside and no opportunities for positivity. That it's all Just Plain Really Crappy. But not to Senyore Polyanna!! Nope: prison can get you to stop thinking about your possessions. Hey, no foolin', Sherlock.
"There's another old saying in prison: 'you can kill me but you can't eat me.' this has to do with the fact that though the legal system may lock the body away or even kill the body, it cannot chain the soul.You cannot have me if I choose not to let you The real me that exists beyond this body is untouchable, so you can kill me but you will never HAVE me. Veterans of war know this. Prisoners and slaves know this. Bikers know this."___pg 145
Comparing being a biker to being in war, a prisoner and a slave: now there's a recruitment incentive if there ever was one. Where do I sign up?? What fun!!!
A recurrent gripe is the alleged partnership of government with corporations. Using strict definitions, this is the defining characteristic of Fascism. The bane of communists. There is no suggestion of how things SHOULD be. Just that this unholy alliance of business with government is wrong. I think business would agree but unfortunately government insists on things anathema to business - not being a business itself - and threatens dissolution to the non compliers. The writer sees the businesses as the villains in this alleged alliance. Not the government. In other words the maker of the evil PRODUCTS is the villain. Because PRODUCTS are bad. It never seems to occur to this fellow that motorcycles are products made by corporations. And that a lot of bikers actually LIKE Big Macs. (the inherent evils of Macdonalds are relentlessly referenced in expressions such as "McMansions" which Americans are fixated on owning.)
Another recurring mantra is the need for some sort of mystical, strange, hard to really figure out sort of communal bonding with all of us here on earth and that we need to be more spiritual or something and that tribal life is sacrosanct or something......and yet we need to be rugged individualists. I mean, it will make your effing head spin, you try to get a frigging handle on any of it.
Summing up, this book is basically a Handbook For Socialist Hippies on how to pay homage and worship to "outlaw" bike club members. To put it as briefly as possible. As I understand it. Written in an exhaustingly ungifted manner.
I hope this review has been helpful to you and thank you for taking my call!
10 of 13 people found the following review helpful
Interesting in places but sort of repetitive March 13 2013
By Bob - Published on Amazon.com
Format: Kindle Edition Verified Purchase
His main premise is sort of interesting, but the author has a somewhat monolithic view of 1% clubs. Some are about freedom and "The Code", but many individuals are about victimizing others to show how tough they are and some are outright criminal enterprises. Guys in 1% clubs want brotherhood, but they also want the respect that comes from being the biggest badass on the block and that doesn't always fit The Code or involve the kind of respect for others that the author relentlessly portrays. It's an interesting read but not a great book.
4 of 5 people found the following review helpful
Fact Not Fiction, Truth Told Boldly. May 14 2013
By The Bishop - Published on Amazon.com
Format: Kindle Edition Verified Purchase
There are many romantic fictional accounts of the knight in shining armor riding in on his trusty steed to right the wrongs and steal away the fair maiden. This ain't that book Jack! THIS IS THE REAL DEAL.

Having been a part of the life since childhood, everything Dave writes is both factual and right on. Most of us NEVER speak of the things in this book, because they are just assumed that it is the way it is. Be a man, the same man, always to whomever, wherever. Period. Sounds easy huh? Well it's not in our nanny state society of people telling you its NEVER your fault. Bull#@t!! It probably is your fault. Own it, suck it up, ride on.

Bottom line is this: every MC needs to give this book to every probbie, prospect or whatever you call the greenhorn wanting to fly your colors. Parents, give it to your boys. Give it to your girls telling them to look for what a real man is, that they can spot a man by looking for the things found within this book. We need more men, less women with pricks.

Thanks Dave. Good on ya` man.


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