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The Oprah Phenomenon [Hardcover]

Jennifer Harris , Elwood Watson

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Book Description

March 16 2007
Her image is iconic: Oprah Winfrey has built an empire on her ability to connect with and inspire her audience. No longer just a name, "Oprah" has become a brand representing the talk show host's unique style of self-actualizing individualism. The cultural and economic power wielded by Winfrey merits critical evaluation. The contributors to The Oprah Phenomenon examine the origins of her public image and its substantial influence on politics, entertainment, and popular opinion. Contributors address praise from her many supporters and weigh criticisms from her detractors. Winfrey's ability to create a feeling of intimacy with her audience has long been cited as one of the foundations of her popularity. She has repeatedly made national headlines by engaging and informing her audience with respect to her personal relationships to race, gender, feminism, and New Age culture. The Oprah Phenomenon explores these relationships in detail. At the root of Winfrey's message to her vast audience is her assertion that anyone can be a success regardless of background or upbringing. The contributors scrutinize this message: What does this success entail? Is the motivation behind self-actualization, in fact, merely the hope of replicating Winfrey's purchasing power? Is it just a prescription to buy the products she recommends and heed the advice of people she admires, or is it a lifestyle change of meaningful spiritual benefit? The Oprah Phenomenon asks these and many other difficult questions to promote a greater understanding of Winfrey's influence on the American consciousness.
--This text refers to the Paperback edition.

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Amazon.com: 5.0 out of 5 stars  3 reviews
17 of 18 people found the following review helpful
5.0 out of 5 stars Terrific Collection July 10 2007
By Lina Leavy - Published on Amazon.com
Format:Hardcover
There are several books about Oprah on the market but for an intellecutally engaged reader this volume is among the very best. The Oprah Phenomenon is a terrific collection of well crafted essays covering a range of topics. The book includes essays on Oprah and race (including the appeal of Oprah to white women), Oprah and femininity (including Black femininity) and Oprah and literacy (including what her television work has done for America), to name a few. I teach courses sociology courses on topics including gender and pop culture and can easily see this book being used in such courses, as a vehicle to address a range of social issues. The book also would serve the general reader, interested in the Oprah Phenomenon.
1 of 8 people found the following review helpful
5.0 out of 5 stars Great purchase Sept. 28 2010
By Lauren Harrison - Published on Amazon.com
Format:Paperback|Verified Purchase
This book was only a few bucks cheaper than the bookstore price, but still a good price. It arrived in a very timely manner.
0 of 7 people found the following review helpful
5.0 out of 5 stars GOOD Dec 15 2010
By Alysson dos santos melo - Published on Amazon.com
Format:Hardcover|Verified Purchase
I LIVE IN BRAZIL , SO THE DELIVERY WAS LATE AND SLOW, BUT CAUSE ITS A INTERNATIONAL DELIVERY, BUT THE ITEM WAS DELIVERY FINE.
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