The Option Advisor: Wealth-Building Techniques Using Equi... and over one million other books are available for Amazon Kindle. Learn more

Vous voulez voir cette page en français ? Cliquez ici.


or
Sign in to turn on 1-Click ordering.
or
Amazon Prime Free Trial required. Sign up when you check out. Learn More
More Buying Choices
Have one to sell? Sell yours here
Start reading The Option Advisor on your Kindle in under a minute.

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

The Option Advisor: Wealth-Building Techniques Using Equity & Index Options [Hardcover]

Bertram J. Schaeffer
2.5 out of 5 stars  See all reviews (18 customer reviews)
List Price: CDN$ 89.99
Price: CDN$ 56.69 & FREE Shipping. Details
You Save: CDN$ 33.30 (37%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
Only 1 left in stock (more on the way).
Ships from and sold by Amazon.ca. Gift-wrap available.
Want it delivered Wednesday, September 3? Choose One-Day Shipping at checkout.

Formats

Amazon Price New from Used from
Kindle Edition CDN $53.86  
Hardcover CDN $56.69  
Save Up to 90% on Textbooks
Hit the books in Amazon.ca's Textbook Store and save up to 90% on used textbooks and 35% on new textbooks. Learn more.
Join Amazon Student in Canada


Book Description

Oct. 24 1997 Wiley Trading (Book 14)
Acclaim for Bernie Schaeffer's expert approach to options trading.

"Bernie Schaeffer's penchant for contrary investing is terrific, and his market calls on that strategy have been excellent. He shows how to apply contrary thinking-and many other types of 'expectational analysis'-to option strategies. All option traders should enjoy reading this book." -Lawrence G. McMillan President, McMillan Analysis Corp. Author, Options as a Strategic Investment and McMillan on Options.

"A superb book that will benefit both stock and options investors. It blends technical analysis, fundamentals, investor psychology, and strategy to come up with an excellent approach to the markets. A good read for the investor seeking new trading ideas in today's fast moving markets." -Leo Fasciocco Stock Market Columnist, Investor's Business Daily.

"A breath of fresh air for options traders. Most options books are textbook in nature. Schaeffer cuts right to the chase and provides solid ideas on how to use options effectively for both conservative and trading-oriented investors. It's innovative and fresh. Get a copy." -Thomas J. Dorsey President, Dorsey Wright & Associates Author, Point & Figure Charting.

When nationally renowned options expert Bernie Schaeffer talks, everyone listens. A "Market Maven" on CNBC, a frequent guest on CNN, and a top-rated Timer Digest market timer for the past decade, he has also been a featured speaker at numerous investment conferences. His views on the stock market and the economy are regularly quoted in the Wall Street Journal, the New York Times, Barron's, and Investor's Business Daily. Thousands of subscribers eagerly await each issue of his Option Advisor newsletter, and when he distills his decades of knowledge and experience-as he does in this remarkable book-savvy investors everywhere pay close attention.

In The Option Advisor: Wealth-Building Strategies Using Equity and Index Options, Schaeffer offers his own carefully tested, prudent, and profitable strategies for trading options. He begins by dispelling outdated folklore and beliefs about the options world, and reveals instead how options can be used as an inexpensive, leveraged vehicle for profiting from the movement in an equity. With clarity and logic, he explains the basic principles of options trading, emphasizing, in particular, why options cannot be traded like stocks-a very common and potentially very costly mistake.

Schaeffer delves into the psychology of options trading, demonstrating how to distinguish between "high" and "low" expectation stocks, how to measure sentiment, and how to master the valued Contrary Opinion Theory for successful trading. He shares his wealth-building techniques for selecting the right stocks, assessing risk, managing your options portfolio, and, most important, for reading market timing indicators. What The Option Advisor boils down to is expert guidance on managing your money, while avoiding the most common errors of options trading.

In a detailed section on applications, Schaeffer gives you practical, hands-on advice on how to use a full array of real-world trading strategies, including quick trades, aggressive trading strategies, conservative approaches, portfolio protection, and the increasingly popular Long-term Equity AnticiPation Securities (LEAPS). With characteristic thoroughness, Schaeffer also offers invaluable information on selecting an options broker, opening an options trading account, and doing research on the Internet.

From the novice to the experienced investor, The Option Advisor offers a gold mine of information on how to achieve success in options trading.

Customers Who Bought This Item Also Bought


Product Details


Product Description

From the Publisher

With over 15 years experience in option trading, one of the leading experts in the field offers his conservative, yet highly successful trading strategies. The text includes a thorough explanation of the basic options principles, important differences for trading options and stocks, money management techniques and trading rules.

From the Inside Flap

When nationally renowned options expert Bernie Schaeffer talks, everyone listens. A "Market Maven" on CNBC, a frequent guest on CNN, and a top-rated Timer Digest market timer for the past decade, he has also been a featured speaker at numerous investment conferences. His views on the stock market and the economy are regularly quoted in Wall Street Journal, the New York Times, Barron's, and Investor's Business Daily. Thousands of subscribers eagerly await each issue of his Option Advisor newsletter, and when he distills his decades of knowledge and experience--as he does in this remarkable book--saavy investors everywhere pay close attention. In The Option Advisor: Wealth-Building Strategies Using Equity and Index Options, Schaeffer offers his own carefully tested, prudent and profitable strategies for trading options. He begins by dispelling outdated folklore and beliefs about the options world, and reveals instead how options can be used as an inexpensive, leveraged vehicle for profiting from the movement in an equity. With clarity and logic, he explains the basic principles of options trading, emphasizing, in particular, why options cannot be traded like stocks--a very common and potentially very costly mistake.

Schaeffer delves into the psychology of options trading, demonstrating how to distinguish between "high" and "low" expectation stocks, how to measure sentiment, and how to master the valued Contrary Opinion Theory for successful trading. He shares his wealth-building techniques for selecting the right stocks, assessing risk, managing your options portfolio, and, most important, for reading market timing indicators. What The Option Advisor boils down to is expert guidance on managing your money, while avoiding the most common errors of options trading.

In a detailed section on applications, Schaeffer gives you practical, hands-on advice on how to use a full array of real-world trading strategies, including quick trades, aggressive trading strategies, conservative approaches, portfolio protection, and the increasingly popular Long-term Equity AnticiPation Securities (LEAPS). With characteristic thoroughness, Schaeffer also offers invaluable information on selecting an options broker, opening an options trading account, and doing research on the Internet.

From the novice to the experienced investor, The Option Advisor offers a gold mine of information on how to achieve success in options trading.


Inside This Book (Learn More)
First Sentence
The purpose of this chapter is to demonstrate why measuring investor expectations is so important for your success in determining the future price movement of the underlying stock; it therefore becomes a critical factor for your success as an options trader. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Customer Reviews

Most helpful customer reviews
1 of 1 people found the following review helpful
1.0 out of 5 stars Don't Waste your money on this Book Jan. 5 2000
By A Customer
Format:Hardcover
I bought this book from Bernie's sales force. He has a high powered telephone telemarketing crew that look to sell you the world of promises and riches. Beware!
I bought a newsletter and lost money. I bought the book and found it wandering. This man has lost his way confused about whether he trades or sells his wares. If he is so good trading and market timing then why does he not manage money for a living?
The answer is simple can't trade then you sell your opinion and proclaim yourself a guru. Well I bought in as a sucker and am out a lot of money. I asked for a refund and am told it is non refundable. Convenient. I would give the book away but I don't want anyone to get caught like me. Firewood is an idea!
I have since found other books on the Amazon top 10 option bestseller list that hit the mark and taught me what I wanted to know.
Oh, Bernie above Wade. Well talk about scraping the barrel of comparisons.
Was this review helpful to you?
5.0 out of 5 stars Whining hasn't made anyone ANY money! Oct. 23 2001
Format:Hardcover
I find it funny how many negative things I have been reading here and I have a few comments. First, this book is GREAT? In 4 months I made thousands of dollars by following Bernie's strategies. Second, he actually TEACHES how to do something with your money that isn't confusing, unlike many other money making strategy books. Third, he STRESSES over and over that you MUST CUT YOUR LOSSES when they hit 8% and let your winners run to overcome the deficit.
I wonder how many of these negative people that have posted angry messages here were too emotional and let their greed or fear get the better of them while making investment decisions attempting to follow Bernie's advice? I learned a long time ago that being negative and only talking about the problem and not a SOLUTION to the problem is NOT the way to live life.
Please read this book, and FOLLOW HIS RULES. It does actually work. And don't listen to Forbes, for crying out loud they have to hate anyone else that might actually compete with them and make them look bad. How many of you have made a dime off of what Forbes magazine taught you? I haven't. Read this book...it works, but ONLY if you work and FOLLOW THE RULES!
Was this review helpful to you?
Format:Hardcover
I did not read this book for the sole purpose of trading options. I became interested in reading this book only after learning about Bernie Schaeffer and his impressive winning record on wall street and seeing him on CNBC.
This book will serve every stock and options trader well. However, this book is made complete by the chapters in the first section where he thoroughly explains contrarianism, expectational analysis, selecting the right stock, sentiment indicators, and market timing indicators. These chapters alone are pact with valuable information and have greatly improved my stock trading performace.
This book is suitable for the beginner and advanced trader. The easy-reading style together with the many useful subjects makes it easy to passover important points. Don't be fulled by the simplistic style. Considering the many topics, the author manages to thoroughly cover each without losing the reader.
Even with the many books that I have on trading and technical/trend analysis, this is the one that I reference the most.
Was this review helpful to you?
3.0 out of 5 stars OK, I guess Feb. 4 1998
By A Customer
Format:Hardcover
This book surprised me because it was much better than I expected. It presents a very readable--the most readable I've seen--summary of the mechanics and strategies of option trading. Moreover, the book covers topics I've never seen covered before in a book on options, such as the benefits of using information from established sources on the Internet; and cites several academic studies without slipping into the stale writing style associated with academe. Still, there is reason for a reader to be skeptical of the effectiveness of the strategies discussed in the book. The reason for this is the long-term performance record of the author's newsletter, which like the book is entitled "The Option Advi$or." According to Mark Hulbert's ratings, which have been regarded in some circles as the most accurate standards for measuring the quality of investment newsletters, this newsletter's long-term record ranks near the bottom of all letters covered. Only Joseph Granville's "Market Letter," as far as I remember, has a worse ten-year record. That said, one has to wonder whether the strategies discussed in the book are going to be effective in the future. On one hand, past performance does not necessarily portend future results. On the other, however, Schaeffer's picks in the past, assuming they've been chosen according to the strategies discussed in the book, have been less than outstanding in the past. Careful readers should remember that if they want to use this book more than as a decent general reference guide.
Was this review helpful to you?
1.0 out of 5 stars Forbes 1-16-00 Ranks Bernie a Loser for trading Jan. 16 2000
By david
Format:Hardcover
In this weeks issue of Forbes Bernie and by default his theory is ranked 60 out of 65 for his trading and newsletter Option Advisor.
Over the course of ten years ranked as a high risk trader you would have lost 10% of your money following Bernie's ideas. In fact he got the lowest grade of D.
The book follows the same vein. Nothing new and simple trying to make more money from people that believe he knows something.
Give the book, Bernie and his company a miss.
Forbes says so. My experience is the same. Beware his telemarkers too.
Was this review helpful to you?
Want to see more reviews on this item?
Most recent customer reviews
4.0 out of 5 stars Great Technical Analysis
Only 50% of the book is about options. The other 50% concentrates on how to use technical analysis to find winning stocks. Read more
Published on April 22 2002
4.0 out of 5 stars Super
This book is more than an option book. Actually it concentrates more on the technical analysis than options. Read more
Published on Oct. 28 2001 by cal1259
1.0 out of 5 stars Almost 2 stars but the sales calls pushed it back to 1
I bought the book from Bernie's web site and then got lots of sales calls. Wow what a mistake that was.
OK book. Nothing new. Read more
Published on June 5 2001 by "daaaaaaaaaa"
1.0 out of 5 stars Bernie ranked the worst newsletter for 2000 by Forbes
I bought the book and found nothing of value except his analysis of put-call ratios.
I noted that Forbes in 2001 ranked his 2000 newsletter performance as being the worst with... Read more
Published on Feb. 8 2001
1.0 out of 5 stars throw darts instead- it's cheaper !
I shelled out money for the newsletter as well. I can't think of a faster way to lose money, than to use his advise! They're awful. Read more
Published on March 27 2000
1.0 out of 5 stars Good advise for readers
Buy the book and subscribe to news letter, but do the opposite of Wiley's recommendations, you just might hit the jackpot. Good Luck
Published on Feb. 24 2000 by Jean Marquis
4.0 out of 5 stars This book is helpful
This book is a good introduction to simple option strategies. It presents its content quite differently than other option strategy books: it's actually readable! Read more
Published on Dec 7 1999 by Charles B Grosvenor
1.0 out of 5 stars Bernie Hides from his Audience
I agree totally with the comments about this book. Bernie Scheffer has missed his speaking events to apparently avoid embarrassing meetings with his public to explain his... Read more
Published on Nov. 23 1999
1.0 out of 5 stars Good in theory, lose money following his newsletter.
The book is worthy to read, but if you buy his newletter and follow his recommandations, you will surely lose money quickly. That is my experience.
Published on Oct. 4 1999
1.0 out of 5 stars Sounds great but doesn't work
All sounds very professional but doesn't work. Follow the material and you will lose money! The proof is I signed up for his email alert services and after three months, I am down... Read more
Published on June 28 1999
Search Customer Reviews
Only search this product's reviews

Look for similar items by category


Feedback