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The PDMA ToolBook 1 for New Product Development
 
 
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The PDMA ToolBook 1 for New Product Development [Hardcover]

Paul Belliveau (Editor), Abbie Griffin (Editor), Stephen Somermeyer (Editor)
List Price: CDN$ 108.99
Price: CDN$ 87.63 & this item ships for FREE with Super Saver Shipping. Details
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The PDMA ToolBook 1 for New Product Development + The PDMA ToolBook 3 for New Product Development + The PDMA Handbook of New Product Development
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  • The PDMA ToolBook 3 for New Product Development by Abbie Griffin Hardcover CDN$ 87.33

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  • The PDMA Handbook of New Product Development by Kenneth B. Kahn Hardcover CDN$ 114.39

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Product Details

Product Description

Review

"...authoritative book edited by respected authors...a worthwhile addition to the NPD field..." (R & D Management, Vol 33(4), 2003)

Product Description

Practical cross-functional coverage of the entire product development process from idea generation through delivery of the final assembled product.
  • Includes sections on benchmarking and changing your new product development process and managing your product portfolio.
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Inside This Book (Learn More)
First Sentence
The innovation process may be divided into three areas: the fuzzy front end (FFE), the new product development (NPD) process, and commercialization, as indicated in Figure 1-1. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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