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The Paradox Of Choice: Why More Is Less
The Paradox Of Choice: Why More Is Less
Barry Schwartz
Average Customer Review: 4.3 out of 5 stars  See all reviews (23)
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From Publishers Weekly
Like Thoreau and the band Devo, psychology professor Schwartz provides ample evidence that we are faced with far too many choices on a daily basis, providing an illusion of a multitude of options when few honestly different ones actually exist. The conclusions Schwartz draws will be familiar to... Read More

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