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The Personal MBA: Master the Art of Business [Paperback]

Josh Kaufman
4.8 out of 5 stars  See all reviews (4 customer reviews)
List Price: CDN$ 19.00
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Book Description

Aug. 28 2012


Master the fundamentals, hone your business instincts, and save a fortune in tuition.

The consensus is clear: MBA programs are a waste of time and money. Even the elite schools offer outdated assembly-line educations about profit-and-loss statements and PowerPoint presentations. After two years poring over sanitized case studies, students are shuffled off into middle management to find out how business really works.

Josh Kaufman has made a business out of distilling the core principles of business and delivering them quickly and concisely to people at all stages of their careers. His blog has introduced hundreds of thousands of readers to the best business books and most powerful business concepts of all time. In The Personal MBA, he shares the essentials of sales, marketing, negotiation, strategy, and much more.

True leaders aren't made by business schools-they make themselves, seeking out the knowledge, skills, and experiences they need to succeed. Read this book and in one week you will learn the principles it takes most people a lifetime to master.


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The Personal MBA: Master the Art of Business + The Ten-Day MBA 4th Edition + Influence: The Psychology of Persuasion
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Review

Finally, here's a GBP10.99 MBA. Well on its way to becoming a business classic. You're pretty much guaranteed to get your money's worth - if not much, much more. -- Jason Hesse Real Business A sterling effort ... a book to be referred to at crucial moments -- Philip Delves Broughton Management Today Cherrypicks the cleverest advice from the most effective business books and condenses it into simple, memorable ideas and tools Smarta.com File this book under: NO EXCUSES. Seth Godin, author of Purple Cow and Linchpin No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game. Kevin Kelly, founding executive editor of Wired Few people know how to get things done better than Josh Kaufman. David Allen, author of Getting Things Done Josh Kaufman has synthesized the most important topics in business into a book that truly lives up to its title. It's rare to find complicated concepts explained with such clarity. Highly recommended. Ben Casnocha, author of My Start-Up Life Fundamentals are fundamentals. Whether you're an entrepreneur or an executive at a Fortune 50 company, this book will help you succeed. John Mang, Vice President, Procter & Gamble These concepts really work: I'm booked solid with clients, making eight times more money, feeling far less overwhelmed, and having a lot more fun. If you want to live up to our potential, you can't afford to miss this book. Tim Grahl, Founder and CEO, Out:Think Group A creative, breakthrough approach to business education. I have an MBA from a top business school, and this book helped me understand business in a whole new way. Ali Safavi, Executive Director of International Sales & Distribution, The Walt Disney Company --This text refers to an alternate Paperback edition.

About the Author

Josh Kaufman helps people make more money, get more done, and have more fun. His first book,���The Personal MBA: Master the Art of Business, is an international bestseller. He lives in Colorado.

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Most helpful customer reviews
1 of 1 people found the following review helpful
Format:Paperback|Verified Purchase
This book is not a replacement for an MBA. The author contrives an argument to say that MBAs are a waste of money. That's a moot point but is really just a tag to get people to buy the book..

I have an MBA and read the book. Both are valuable but in different ways. This book is not an either/or but 400 pages of insight in a wide range of areas in business. There are no magic "secrets" but well written summaries of established thinking and best practice.

Go buy the book - it's good value. And if you are thinking of an MBA, do it by distance at a top tier school - that's where the smart money goes!
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5.0 out of 5 stars Excellent Resrouce Book April 1 2014
Format:Paperback|Verified Purchase
This book is excellent easy to understand in plain language, i am able to understand business needs better! Awesome book
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5.0 out of 5 stars Must-have for every business person Sept. 26 2013
By KateBS
Format:Paperback|Verified Purchase
I picked up this book and didn't put it down until I had read about half of it; that never happens to me! Josh offers so many valuable nuggets of wisdom. I'm not a 'notes in the margin" type of person, but I was with this book. He got my wheels spinning and I was able to better articulate business problems and then analyze potential solutions with his help. The section on working with yourself and others is also a great piece.

I highly recommend this book to anyone interested in business, especially in starting their own. I've read a lot of business books and this is by far my favorite.
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5.0 out of 5 stars great buisness book June 28 2013
By tia
Format:Paperback|Verified Purchase
i was very impressed by this book. you can t start buisness whitout read it. thank you josh k. tia
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.3 out of 5 stars  159 reviews
162 of 179 people found the following review helpful
2.0 out of 5 stars Greatly disappointed for myself - can see usefulness for others July 26 2012
By John Markle - Published on Amazon.com
Format:Kindle Edition
As someone who is opposed to higher education for the same reasons the author is against it, I was very excited to pick up The Personal MBA to feed my own opinion as well as learn from someone much more informed than me. After coming across the author's blog I wanted to shout "hallelujah amen!" and shake his hand as he went on about the questionable economic sense of an MBA. When I was finally able to pick this book up and dedicate some time to it, I was very excited as I read through chapter one "Why read this book?". However, I was greatly disappointed when I got about a quarter of the way into it and fully realized how shallow/limited of a view we were taking of each topic.

In chapter one the author writes "The Personal MBA is a set of foundational business concepts that you can use to get things done. Reading this book will give you a firm foundation of business knowledge you can use to make things happen." Unfortunately, I would take issue with the author's claim that after reading this you will have a firm foundation in the topics covered. I felt that the book read more like a Spark Notes encyclopedia or dictionary and did not make me equipped to adequately think or apply any of the topics to my own professional life. It was as if there was a machine gun firing off all of these quick topics that followed the outline of casual story or comment and then one paragraph of depth. When I purchased this book, I was looking forward to more detail than the author presented and I think the first chapter does not adequately set the stage for what the author's goal is.

More examples could be given buy my intent here is not to berate the author. I simply would like to point out that if you have a fair amount of academic or practical business knowledge already, this book may not be as enlightening as you would like it to be. I will not discount my own fault here because I should have read more about the book rather than judged it by the title... shouldn't I have learned that by now?

On a side note, I would like to take some time to mention how impressed I am that the author has responded to many reviews here on Amazon, especially the negative reviews. In one of his responses he writes something that summarizes my feelings regarding this book excellently. I quote him in response to someone on a negative soapbox thinking MBA programs are the greatest thing since sliced bread:

:Quote: "If a reader who isn't familiar with business can learn the essentials in a few hours for a few dollars, the book is a worthwhile investment. For experienced readers, the value is conditional: it depends on your willingness to step back, reexamine your assumptions about how businesses work, and reconsider how you're operating. The biggest barrier to learning something new is usually realizing you still have something to learn." :Unquote:

I cannot help but admire his response and I think it is a very valuable three sentences to read before purchasing this book. If you know nothing/little of business, this is going to be a great read for you. If you studied it in college and like to read business books on occasion, then I would say that spending visiting his blog with an open mind would be just as beneficial in the long run.

At the end of the day, with well over 100 reviews and nearly 5 stars, many acolades from very successful business people, and a successful following on his blog, this book is not going to waste your time. I believe the author is challenging the status quo in a vocal, logical, and well thought out way and for that I wish him the best on his journey to convince people to self educate themselves. It is a powerful lesson that everyone can challenge themselves more on.
31 of 33 people found the following review helpful
5.0 out of 5 stars Easily In My Top 5 for Business June 19 2011
By David G. Allen - Published on Amazon.com
Format:Kindle Edition
I went to college and got a business degree, and was offered the opportunity to get a more advanced degree. I turned it down for several reasons:

1. College is super expensive.
2. Nobody seemed to care that I got my first degree.
3. I was getting A's, yet not learning anything and getting bored out of my mind.

As someone who reads several business books a month, I've had a chance to peruse a lot of helpful material. On the top of the pile sits the Personal MBA.

Kaufman makes a clear argument for personal education, which is everyone's responsibility regardless of whether they are in college or not. From there, he discusses all the major points he has found up to the point of publishing this book that have helped shape his thoughts and become more productive in the corporate and self-employed environments.

If you like reading and hate the fact that you can buy only one book to get all this great material, he includes a list of other useful business books so you can keep studying whatever you like.
30 of 36 people found the following review helpful
3.0 out of 5 stars Struggling to enjoy this. June 14 2013
By K. Rudd - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
To me, 'The Personal MBA' reads more like a series of blog posts, rather than a book.

It doesn't flow well, because after every point the author asks you to 'share this concept' online. By this, he means to click a link and share a webpage from his website. I find this extremely distracting, and it is interrupting my thought process and enjoyment of the book, to the point where I am contemplating returning it.

I did a count of how many times you are asked to share a concept, and it is well over 100! (My Kindle-for-PC lost count after that.) In my opinion, this is kind of tacky, and something that I would expect from a 0.99 ebook, not a 'real' book for $9.99. It also shows little regard for the reader, by putting the author's needs (promotion) ahead of the needs of his audience (to lose themselves in a good book.)

A more subtle mention, maybe at the beginning and end of the book, would have been plenty.

I've had two goes at reading it so far, and will try again, but unfortunately can't seem to get into it. If I wanted to read something in this style, I would go online and read from blogs, not buy a book.

For what it's worth though, I am enjoying the author's other book The First 20 Hours: How to Learn Anything . . . Fast!
7 of 8 people found the following review helpful
5.0 out of 5 stars Outstanding crash course Feb. 6 2011
By Bert Johnson - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I highly recommend the Personal MBA to anybody who wants to learn more about business. Regardless of what industry you work in or your daily responsibilities, this book will educate and embolden you. Each chapter provides a primer on its subject, adeptly balancing theory and real-world examples. As another reviewer pointed out, the quotations alone are worth the price.

At the end of the book, Josh provides a list of the "99 Best Business Books" covering myriad topics. I recommend reading this book first for foundation in each topic, then working through the list at your own pace. It's full of gems that complement and reinforce the Personal MBA's lessons.
8 of 10 people found the following review helpful
5.0 out of 5 stars The first business book that's a page-turner! Sept. 16 2011
By S. Chowdhuri - Published on Amazon.com
Format:Kindle Edition|Verified Purchase
I am a professional software developer, and I usually read works of fiction or tech books. Most of my business knowledge comes from workplace experiences and online articles.

I have heard about many great business books, but I absolutely love "The Personal MBA" by Josh Kaufman. I am currently at 25% of the Kindle version of this book, but I feel very strongly about this book even at this stage.

To paraphrase the author, "you can't make someone want something that they don't already want (or believe in)". This is how I feel about "The Personal MBA".

As I clicked through the pages on my Kindle, I realized that it was so easy to follow along, because I agreed with him on most topics (or at least understood his reasoning).

This book is in sync with my existing beliefs on how to conduct business properly and deliver what customers want. Now, I just have the terms to describe those beliefs.

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