"Essential reading for innovators."
"A clear analysis of numerous scenarios, both failures and successes, with a depth rarely found in pragmatically-tinged books. Anyone involved in moving a product from conception to adoption will not want to let this book pass them by."
"The Wide Lens opens the readers' eyes to the bigger picture and expands the mind to the possible pitfalls that have come to stand in
the way of the success of many innovative products and services....Don't miss out on your opportunity to see your innovation go from conception to success by engaging a wider lens."
—Jack Covert Selects, 800ceoread
"Ron Adner is a breakthrough thinker. He zooms out to see more clearly how -- and why -- some innovations take hold, and others do not. Adner's core insight is profound, that an innovation's success depends on its place in an entire ecosystem, and his concepts can help people turn inspired creativity into practical impact and market success. A significant contribution."
—Jim Collins, author of Good to Great and co-author of Great by Choice
"This is a path-breaking perspective on innovation. Adner's tools guide you to ask the right questions to protect you from making mistakes that condemn so many innovations to failure."
—Clayton Christensen, Kim B. Clark Professor, Harvard Business School, author of The Innovator's Dilemma
"The Wide Lens
will change the way you think about innovation. Adner shows why and how you must adapt your approach to innovation in today's interdependent world. This is highly useful reading for anyone whose success depends on collaboration."
—John Donahoe, President and CEO, eBay, former CEO, Bain & Company
"The Wide Lens
is an important new book on innovation. Ron correctly identifies the important challenge of recognizing market ecosystem and competitive strategies. His framework for innovation is contemporary, teachable and practical. Growth is today's big challenge. The Wide Lens
will help big and small companies grow faster."
—Jeffrey R. Immelt, Chairman and CEO, General Electric Corporation
"Engaging, insightful, and immensely practical. Success in today's economy requires mastery of your innovation ecosystems, and The Wide Lens
is the definitive guidebook to this new landscape. Adner's innovative tools and insights will make your strategy more robust and your organization more effective."
—Kevin Sharer, Chairman and CEO, Amgen
"What is the big picture?' This is a question that haunts every business strategist --- reflecting the fear that our analysis of the landscape has missed the larger threats or opportunities in front of us. Based on years of research and teaching, The Wide Lens
gives a brilliant answer. Ron Adner describes the landscape of innovation in the most complete terms ever achieved. The arrival of this book is a major event for leaders everywhere."
—Adam Brandenburger, J.P. Valles Professor, NYU Stern School of Business, co-author of Co-opetition
--This text refers to an out of print or unavailable edition of this title.
"As Ron Adner makes crystal clear, when it comes to proliferating a successful innovation, "it takes a village!" And if you do not think about the needs of your co-innovators, or the chain of adopters that helps it get all the way into the hands of your end users, you are likely to find yourself stranded on the wrong side of a chasm, looking longingly at the customers that could have been yours."
—Geoffrey Moore, author of Crossing the Chasm and Escape Velocity
From the Back Cover
They make clothes for “Petites” so why not a specialized diet plan? You’re smaller, you’re more delicate, you’re 5'4" or under, yet you’re expected to follow a diet plan for the taller girls. What’s wrong with that?
“A lot,” says Jim Karas, author of the number one New York Times bestseller The Business Plan for the Body. For over twenty years, Karas has helped the Petites. He makes them longer (without the rack). He makes them leaner (without starving) and he makes them feel more confident and sexier than they have ever felt before. Why? Because he knows how to get results specifically for you . . . a “Petite”. . . and get them fast.
“I understand you,” says Karas. “I know you are watching your taller friends and colleagues eat more than you do but stay slim.” Fact: you do have to eat less, because a Petite needs only about 1,600 calories a day (compared to 2,500 calories for a taller woman) and is therefore naturally more prone to gain weight.
But you are looking at the glass only as half empty. Thee glass, according to Karas, is really half full. Being a Petite has huge advantages such as:
- You can work out more effectively than a taller woman because your muscle-to-height ratio is greater; translation—better opportunity to boost your metabolism
- Your center of gravity is lower, and therefore you are less likely to injure yourself when you’re working out, and
- You can create that sexy hour-glass figure that taller women can’t achieve. Think Penelope Cruz (5’4”) and Dolly Parton (5’0”). Both are gorgeous members of “The Petites,” whose bodies rock.
Karas has worked with women of all heights and sizes for more than twenty years, and has perfected strategies that bring effective and lasting fat loss for Petites. Based on solid, recent research, coupled with his passion for creating concrete solutions, Karas has crafted a program specially designed to help you create a longer, leaner, sexier body. Petites, you’re gonna love it!