- Paperback: 176 pages
- Publisher: Allworth Press; 2nd Revised edition edition (Jan 7 1995)
- Language: English
- ISBN-10: 1880559242
- ISBN-13: 978-1880559246
- Product Dimensions: 25.1 x 17 x 1.3 cm
- Shipping Weight: 363 g
- Average Customer Review: 4.0 out of 5 stars See all reviews (1 customer review)
- See Complete Table of Contents
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Product Details |
Product Description
From Amazon
Marketing your photographic services is a whole new ballgame in the '90s. Piscopo, a seasoned photographer's rep, cuts through all the bull that comprises so many "how-to-sell" books and helps the reader assemble a personal marketing strategy that should go a long way toward achieving the desired results. She discusses publicity, direct mail, networking, how to research prospective clients and keep established ones coming back; she also covers the basics of computer hardware and software, and explains digital imaging in depth.
Review
As a veteran photographer's rep., author Piscopo knows what she's talking about. . . . with this book, you can get the benefits of Piscopo's 20 years in the business for less than $20. . . . There are many examples of successful promotion material throughout the book as well as a sample marketing plan. There is also advice from photographers, photo buyers and photo reps that will help in formulating a strategy designed to expand one's business. The guidance is good. Its implementation is in the reader's hands -- Studio Photography
Ms. Piscopo outlines how-to tips for the freelancer for effective self-promotion strategy in the photo buyer marketplace, and presents step-by-step directions for every aspect of the selling process -- Photoletter
Piscopo's book is full of specific, practical information that takes into account today's difficult economic climate for commercial photographers. . . . Promotion pieces, portfolios, advertising, public relations, rates, reps, and the ethics of good business are just a few of the other topics covered in this excellent manual -- Popular Photography
Provides specific suggestions and examples of successful marketing materials. Solid help for your major business questions -- Phototalk Newsletter
The thoroughness of this step-by-step approach is also its greatest strength: even an experienced self-promoter would probably glean enough new information here and there to give new life to his marketing efforts. . . . For the experienced pro, the best part of this book is probably its case studies. . . . These examples clearly show how photographers . . . can build a satisfying and lucrative career based both on their photographic talents and their understanding of particular markets, such as location and travel work -- Photo District News
Those freelance photographers who have their visual skills well honed but who lack the ABC's of selling their work will use this book as a bible -- Women in Photography
Ms. Piscopo outlines how-to tips for the freelancer for effective self-promotion strategy in the photo buyer marketplace, and presents step-by-step directions for every aspect of the selling process -- Photoletter
Piscopo's book is full of specific, practical information that takes into account today's difficult economic climate for commercial photographers. . . . Promotion pieces, portfolios, advertising, public relations, rates, reps, and the ethics of good business are just a few of the other topics covered in this excellent manual -- Popular Photography
Provides specific suggestions and examples of successful marketing materials. Solid help for your major business questions -- Phototalk Newsletter
The thoroughness of this step-by-step approach is also its greatest strength: even an experienced self-promoter would probably glean enough new information here and there to give new life to his marketing efforts. . . . For the experienced pro, the best part of this book is probably its case studies. . . . These examples clearly show how photographers . . . can build a satisfying and lucrative career based both on their photographic talents and their understanding of particular markets, such as location and travel work -- Photo District News
Those freelance photographers who have their visual skills well honed but who lack the ABC's of selling their work will use this book as a bible -- Women in Photography
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Customer Reviews
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Most helpful customer reviews
4 of 5 people found the following review helpful
4.0 out of 5 stars
A business tool for the professional photographer,
By
This review is from: The Photographer's Guide to Marketing and Self-Promotion (Paperback)
If you are new in the photography business or you are looking to overhaul your marketing strategies, Maria Piscope book "the guide to marketing and self promotion" will help. In todays rapid change of the photography business good self promotion is the key. Maria Piscope leads your from the basic to the more advanced marketing strategies of the industry. A must read for the beginner as well as the established photographer. The modern artist has to be a good business person this book will be a good start.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.1 out of 5 stars (11 customer reviews) 57 of 68 people found the following review helpful
4.0 out of 5 stars
A business tool for the professional photographer,
By I. Richardson - Published on Amazon.com
This review is from: The Photographer's Guide to Marketing and Self-Promotion (Paperback)
If you are new in the photography business or you are looking to overhaul your marketing strategies, Maria Piscope book "the guide to marketing and self promotion" will help. In todays rapid change of the photography business good self promotion is the key. Maria Piscope leads your from the basic to the more advanced marketing strategies of the industry. A must read for the beginner as well as the established photographer. The modern artist has to be a good business person this book will be a good start.
18 of 20 people found the following review helpful
5.0 out of 5 stars
Practical, Sane Advice,
By John P Bernat - Published on Amazon.com
This review is from: PHOTOGRAPHER'S GUIDE TO MARKETING & SELF (Paperback)
If you are committed to making photography your life's work, this book is essential. Maria knows how to get your work noticed and sold.There are a great number of gifted photographers who abandon the work because of seeming lack of success. Maria shows you, in clear, straightforward terms, how to organizae your approach and make clients rave about your insights. If you want to get the best advice from someone who knows what she's doing, read this book. 10 of 11 people found the following review helpful
5.0 out of 5 stars
Useful and sound guidance to help you go Pro!,
By Ryan Shapiro "digitalfotopro.com" - Published on Amazon.com
This review is from: PHOTOGRAPHER'S GUIDE TO MARKETING & SELF (Paperback)
This book offers sound practical advice that will help you take your business to the next level. Sure... you may be a great photographer, but effective marketing will get your work in front of the right people.This book will help you achieve this goal. I occasionally re-read it and it's invaluable. |
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