Aimed at the experienced business professional who is either sceptical about LinkedIn or looking for ways to more effectively use this cutting- edge tool, this simple, user-friendly guide explains how to access the full power of LinkedIn - including advice on making lasting business connections, building a unique personal brand, and generating significant business opportunities. Are people who entered the business world before the rise of Facebook at a social- media disadvantage? Wayne Breitbarth argues that the opposite is true when it comes to LinkedIn: the experience and connections of seasoned professionals give them a leg up in harnessing the benefits of LinkedIn. This book gives any professional - from entry level to CEO - the confidence to stop worrying about being left behind and begin integrating this innovative tool into their branding and marketing strategy. Using actual pictures of the LinkedIn website, the author demonstrates how readers can take advantage of all the features of this professional networking platform. He shows readers how to create a compelling profile, use keywords to improve their ability to find and be found by others, build a solid base of connections, solicit valuable recommendations, and much more. The book is rounded out with both a six-week, two-hour-per- week start-up plan and a weekly maintenance plan that will motivate readers to make the most of their time on LinkedIn. Wayne Breitbarth has been a LinkedIn trainer since early 2009 and has presented to thousands of business professionals at many prominent conventions, association events, and corporate training sessions.
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Most helpful customer reviews
Format:Paperback
An inspiring 75 minute webinar with Wayne Breitbarth and Joan Stewart (aka The Publicity Hound) showed me how little I understood about the power of LinkedIn. I downloaded the book immediately after the webinar and started reading. Some of the content will make you nod your head and you'll probably say, "Yes I knew that." But I'll bet you aren't taking full advantage of the function. The book shares many tools I had no idea existed, let alone why I would want to use them, e.g. saving searches so that as new people are added to a network of interest, you automatically find out about it. The book is not expensive yet well worth every penny. I highly recommend it!
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
4.7 out of 5 stars
129 reviews
78 of 91 people found the following review helpful
1.0 out of 5 stars
Ugh... if you really think this book looks interesting, check it out at the Library FIRST!!
July 8 2011
By Brad D
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I really had high hopes for this book because of the amount of positive reviews and lack of negative reviews.
I was extremely disappointed when I received it.
If you've never used LinkedIn, and don't have any idea what it is, this book might be right for you. My guess is that if you're are looking to buy this book, you are already on LinkedIn, and want to enhance what you are doing. I fit that description - I'm not a power user, but I want to step up my networking and marketability. I can honestly say that I did not get one actionable takeaway or good idea. This book adds nothing new and is rehashed content you can find on the internet.
One other point - there is a lot of fluff in the book: "blown up"/oversized screenshots, white space and blank pages. This is more of a 50-100 page free e-book than a full length book.
In fairness to the author, there is a checklist of getting started with LinkedIn which could be helpful to a LinkedIn newbie as far as basic things to complete and a general plan of attack. However, I think this can be figured out from many of the resources on the web and just getting started on LinkedIn by signing in and giving it a try.
If you are still seriously considering purchasing this book, my advice is to check out a copy at the library first, and then see if it's worth keeping.
This is a first for me, but Amazon is getting a return of this book!
I was extremely disappointed when I received it.
If you've never used LinkedIn, and don't have any idea what it is, this book might be right for you. My guess is that if you're are looking to buy this book, you are already on LinkedIn, and want to enhance what you are doing. I fit that description - I'm not a power user, but I want to step up my networking and marketability. I can honestly say that I did not get one actionable takeaway or good idea. This book adds nothing new and is rehashed content you can find on the internet.
One other point - there is a lot of fluff in the book: "blown up"/oversized screenshots, white space and blank pages. This is more of a 50-100 page free e-book than a full length book.
In fairness to the author, there is a checklist of getting started with LinkedIn which could be helpful to a LinkedIn newbie as far as basic things to complete and a general plan of attack. However, I think this can be figured out from many of the resources on the web and just getting started on LinkedIn by signing in and giving it a try.
If you are still seriously considering purchasing this book, my advice is to check out a copy at the library first, and then see if it's worth keeping.
This is a first for me, but Amazon is getting a return of this book!
22 of 23 people found the following review helpful
5.0 out of 5 stars
An easy to follow and understand guide to LinkedIn
Mar 6 2011
By Ken
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
I recently attended a seminar that Wayne was one of the speakers at. Conveniently just before that I had logged onto LinkedIn for the first time. I honestly thought when he talked about his book he was another snake oil salesman just out to make a buck. I was wrong. He told us that he designed the book to be read on a flight to Dallas. I didn't take the flight but I was able to read the book in just over two days, with three kids in the house that is an accomplishment. The short read doesn't mean the book is lacking in content at all. In fact you could liken it to making juice from concentrate; it's all in there ready for you and not watered down. Each chapter I found myself going back to my profile and updating it with something new. I can't speak to the full pay out of the book yet as I just finished it ten minutes ago, but I can speak to the potential. By following the steps and leveraging the contacts you already have this will become an invaluable tool for anyone. I look forward to the weekly updates from Wayne and I look forward to the new contacts to my network the steps in this book will add. And I know those contacts will lead to new business for me in the future. My best advice for anyone who buys this book would be to lock yourself in your office for a couple days to read the book, take notes, dog ear some pages and keep your profile up so you can update it section by section as you go.
22 of 25 people found the following review helpful
5.0 out of 5 stars
He did crack "The Power Formula for LinkedIn Success"!
Mar 7 2011
By Maggie Mongan, Business Strategist, Brilliant Breakthroughs
- Published on Amazon.com
Format:Paperback
The Power Formula for Linkedin Success: Kick-start Your Business, Brand, and Job Search
Yes, I have met Wayne and he's the real deal! He is so passionate about LinkedIn when he speaks that he captivates and inspires his entire audience.
Wayne's book is properly titled. Over the years I have taken LinkedIn training from quite credible sources and I would do what I was told to do- well, most of it. Having a book like this where it can walk me through the process of what to do in LinkedIn AND why I'm doing it is priceless. The book provides brilliant guidance for someone who is unfamiliar with LinkedIn and/or social media savvy. Wayne shares endless ways you can utilize LinkedIn to work for you :) This is an outstanding beginner's introduction and an superb book for those who have already dabbled. This has just moved up to my "Must Read List" for all my clients. Great job Wayne!
Yes, I have met Wayne and he's the real deal! He is so passionate about LinkedIn when he speaks that he captivates and inspires his entire audience.
Wayne's book is properly titled. Over the years I have taken LinkedIn training from quite credible sources and I would do what I was told to do- well, most of it. Having a book like this where it can walk me through the process of what to do in LinkedIn AND why I'm doing it is priceless. The book provides brilliant guidance for someone who is unfamiliar with LinkedIn and/or social media savvy. Wayne shares endless ways you can utilize LinkedIn to work for you :) This is an outstanding beginner's introduction and an superb book for those who have already dabbled. This has just moved up to my "Must Read List" for all my clients. Great job Wayne!
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4.7 out of 5 stars
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