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The Power of Gold: The History of an Obsession
 
 

The Power of Gold: The History of an Obsession [Paperback]

Peter L. Bernstein
3.9 out of 5 stars  See all reviews (36 customer reviews)
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Any business book with a testimonial on its cover from one Paul Volcker deserves at least a second glance. Not that the former chairman of the US Federal Reserve says much ("The story of gold--in all its splendour and mythology") but it's better than a poke in the eye with a sharp stick. Still, gold is a fascinating subject and one that most of us would probably agree we'd like to see a bit more of. They did in ancient times, according to Peter Bernstein. It was more plentiful then, and its use was "for adornment and decoration and not for coinage or hoarding". This is underlined by a swift retelling of Moses' descent from Mount Sinai with the newly minted Ten Commandments to find a golden calf being worshipped. Even as slaves, the chosen people had ample amounts of gold on their person. "It never occurred to them to use their gold to bribe their way out of captivity in Egypt, they would have found few takers." O tempora, o mores, one might think. From Moses in the desert to Montagu Norman at the Bank of England. From Kubla Khan to Maynard Keynes, The Power of Gold describes itself as the history of an obsession. There's more to it than that. Peter Bernstein's sequel to Against the Gods, The Remarkable Story of Risk is a highly readable potted history of modern mankind, told through the development of money and modern economics. --Brian Bollen --This text refers to the Hardcover edition.

From Publishers Weekly

"[T]he quest for gold" has been "gluttonous," says Bernstein, tracing the metal's impact on human myth and history: gold has inspired art, battles, conquests and discoveries, including Columbus's trip to the New World, where he hoped to secure enough gold to buy back the Holy Sepulcher from the Muslims. Bernstein makes clear the metal's virtues: it's so malleable that one ounce can be stretched into a 50-foot wire or pounded into 100 square feet, and it lasts forever (4,500-year-old Egyptian dental work, he notes, is good enough for today's mouths). Bernstein's gift for storytellingAwith just the right touch of acerbic wit (on the myth of Jason and the Golden Fleece, he summarizes, "The story does not have a happy ending, because Jason was a compulsive social climber")Aand his presentation of the paradox of how and why such a soft and simple metal has been afforded such value help make this work a winning account of human obsession, comprehensive, entertaining and enlightening. A knowledge of economics might help during the last third of the book, when Bernstein moves from ancient times to modern day and describes the economic chaos that followed WWI. By then gold was no longer the domain of legend; it had become a commodity, the standard against which powerful nations measure their wealth. But Bernstein, author of the bestselling Against the Gods: The Remarkable Story of Risk, livens up his intricate economic discussion with tales such as the one about the Harvard Business School professor who got into trouble with his dean for withdrawing his gold from the Harvard Trust Company during a gold standard-related panic in 1933. As the title promises, Bernstein does deliver a page-turning history of the not-so-heavy metal and its influence on people through the ages. $250,000 ad/promo; first serial to Worth. (Oct.)
Copyright 2000 Reed Business Information, Inc. --This text refers to the Hardcover edition.

Inside This Book (Learn More)
First Sentence
If gold were more plentiful on earth-say, as abundant as salt-it would be far less valuable and interesting, despite its unique physical attributes and beauty. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

36 Reviews
5 star:
 (17)
4 star:
 (7)
3 star:
 (6)
2 star:
 (4)
1 star:
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Average Customer Review
3.9 out of 5 stars (36 customer reviews)
 
 
 
 
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5.0 out of 5 stars An Informative and Enlightening Read, April 19 2008
By 
Zadius Sky (USA) - See all my reviews
(TOP 500 REVIEWER)   
This review is from: The Power of Gold: The History of an Obsession (Paperback)
Recently, I have noticed a decline in the value of the dollar in the market and great increase of gold. Even the gold went over one thousand dollar at one point. Then, I came to thinking: what if we might be heading to some kind of economy collapse in our near future where our dollars in the banks will disappear overnight and we will be left penniless and head into a great debt without much a warning. Then, it would be likely that gold and silver might return to being as values/standards of money for survival purposes in the event of economy collapse. At least, that is my understanding of using gold.

Before this year, I rarely take notice of gold and often thought of it as just piece of metal. And, I often wondered why gold would be such a big deal or why would gold became a driving motivation behind every nation's growth. Again, I thought, "they are pieces of metals, nothing more...geez, it sounds like everyone is obsessed with such illusion. Why do we even bother?" Then, I was recommended to this book by Peter Bernstein.

"The Power of Gold: The History of Obsession" is very intriguing and easy to read, with only twenty chapters and roughly four hundred pages. It is certainly a book that I could not put down because it answered some of my questions on the subject, or at least to my understanding. I really liked reading about the histories of gold from the ancient times to present, including the stories of Lydian and Greek as well of Johann Sutter in the time of California gold rush. Also, it was interesting to acquire an understanding about the attitude of the people towards gold in the aftermath of The Black Death during the mid-fourteenth century.

I most certainly agreed with the author when he said the following:
"Those who believed that gold was a hedge against the uncertainties of life failed to understand that the pursuit of eternity is not to be satisfied by gold, or by anything else we choose to replace gold - dollars, euros, whatever. Gold and its surrogates make sense only as a means to an end: to beautify, to adorn, to exchange for what we need and really want." (p. 372)

After reading this book, I have gained a better understanding about gold itself: how it was viewed, how it was and is being used, and why were/are people obsessed with gold. Gold may be a piece of metal, but it seems to serve mult-purposes.

I am no economist or trader, but I found this book to be an enlightening read and very informative about the gold's nature, its history, and its relationship with humanity.
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5.0 out of 5 stars A look at gold for what it really is..., April 13 2004
This review is from: The Power of Gold: The History of an Obsession (Paperback)
I thoroughly enjoyed this book and it answered many of my nagging questions about gold's history and in some cases financial history. While I was well prepped by other comments on how this was more a "history" book rather than an "investment" book, I didn't expect the degree of insight it would offer me into our existing monetary system. I found that insight rounded out the book very well.

Given the evolution in our financial and monetary system over the past few centuries, it amazes me to see the number of people who are still enamored with gold. The only real justification for holding gold is to be insured against a catastrophic event hitting the global financial system. Given that gold earns nothing waiting for that unlikely day, every investor has to ask them self how much they are willing to pay for that insurance.

Peter Bernstein makes a fairly compelling case to look at gold for what it really is today - a commodity. Gold did have it's day in the sun, but that sun has now set...

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4.0 out of 5 stars Not bad., Mar 26 2004
By A Customer
This review is from: The Power of Gold: The History of an Obsession (Paperback)
Having expected this book to be more about the get rich schemes or preparing for the collapse of the world economy, I found this book to be more like a world history lesson on gold instead. The book provides an interesting look at gold from a historical perspective, and how it has dominated civilizations around the world in both the past and present. Gold has, as few would doubt, stood the test of time akin to a financial Rock of Gibraltar, and this book presents why that has been so and why it will continue to be so.
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