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Product Description
Product Description
The Wall Street Journal Bestseller!
Updated to include Steve Jobs's iPad and iPad2 launch presentations
“The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience
Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.
The Presentation Secrets of Steve Jobs is as close as you’ll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs’s performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets that work every time.
With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.
“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
—Rob Enderle, The Enderle Group
“Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave
About the Author
Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.
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Most helpful customer reviews
4.0 out of 5 stars
Secret of Steve Jobs,
By
This review is from: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Hardcover)
Not as good as the biography but we can learn a lot about Steve Jobs and his Technic.I strongly recommend that book.
4 of 4 people found the following review helpful
5.0 out of 5 stars
How to tell a "classic story" with style, grace, and impact,
By
This review is from: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Hardcover)
Let's face it, few (if any) of those who read this book will then be "insanely great in front of any audience." That's not why Carmine Gallo wrote it. Rather, his purpose is to help his readers to present their ideas to anyone, anywhere, anytime "with the power of believing in themselves and in their story." Obviously, there are valuable lessons to be learned from what Steve Jobs does and how he does it. He brings so many resources to bear on each presentation. They include (1) a thorough understanding of the given subject, (2) a passionate interest in it, (3) rigorous and extensive preparation, (4) total self-confidence and physical presence that command attention, (5) brilliant insights that are thoroughly developed, and (6) sharp focus on what is most interesting and most important to the audience...and on nothing else. I have seen Jobs in action several times and can attest to the power and impact of what he says and how he says it.Note: Visit http://www.youtube.com/watch?v=Hd_ptbiPoXM and upload his commencement speech at Stanford in 2005. Once you've seen and heard it, you will never forget it. Gallo cites a few tips early in his narrative. They may seem simple but don't be fooled. All of the greatest public speakers will tell you that it took them many years (about 10,000 hours) of deliberate practice to master them. 1. "Plan in Analog": Think of the presentation as a story that has a setting, a plot, characters, conflicts, increasing tensions because of unsolved problems and/or unanswered questions, a climax, and a brief concluding lesson. 2. "Answer the One Question That Matters Most": Those in the audience are asking the same question, "Why should I care." Disregard this question and you will lose the audience almost immediately. 3. "Develop a Messianic Sense of Purpose": Gallo notes that Jobs was worth more than $100 million by the time he was 25 and it didn't natter to him at all. That wasn't what he was about. "Understanding this one fact will help you unlock the secret behind Jobs's extraordinary charisma." 4. "Create Twitter-like Headlines": Develop headlines into 140-character sentences. Less is more. 5. "Draw a Road Map": Jobs effectively uses the most powerful principle of persuasion, The Rule of Three (i.e. three new products, three objectives, three barriers. three parts, three new features). 6. "Introduce the Antagonist": In each of Jobs's greatest presentations, he introduces a common enemy against which everyone unites, becomes emotionally engaged, prepares to do battle, agrees to make sacrifices, etc. Note: It could be waste, a foreign country, the New York Yankees ("the Evil Empire"), a product, a competitor. Whatever. 7. "Reveal the Conquering hero": At each presentation, Jobs introduces a hero that the audience can rally around. It could be a person, a product, a goal, or a destination. As I suggested earlier, few (if any) of those who read this book will then be "insanely great in front of any audience." However, there are valuable lessons to be learned from what Steve Jobs does and how he does it. I commend Carmine Gallo on his brilliant organization and presentation of so much material. As perhaps he would agree, much of his success as a writer is explained by how much he has learned from "an insanely great" role model.
1 of 1 people found the following review helpful
5.0 out of 5 stars
Best book of presentations I hav e ever read,
By
This review is from: The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (Hardcover)
I have been doing presentations, mainly media training for the past 20 years, and through that time have read many books and articles in an effort to continuously improve. This book is without a doubt the most helpful one yet. It is well written, the information is sensible, and it inspires. I could go on but no time - I have to get busy rejiging my next presentation to incorporate what I have just learned - goodbye bullets, hello images. But one other thing before I run. While this book is a wonderful resource for anyone who makes presentations, there's also much value here for speechwriters. I can't imagine anyone regretting reading this book.
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