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The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience [Hardcover]

Carmine Gallo
4.7 out of 5 stars  See all reviews (7 customer reviews)
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Book Description

Oct. 2 2009

The Wall Street Journal Bestseller!

Updated to include Steve Jobs's iPad and iPad2 launch presentations

The Presentation Secrets of Steve Jobs reveals the operating system behind any great presentation and provides you with a quick-start guide to design your own passionate interfaces with your audiences.”
—Cliff Atkinson, author of Beyond Bullet Points and The Activist Audience

Former Apple CEO Steve Jobs’s wildly popular presentations have set a new global gold standard—and now this step-by-step guide shows you exactly how to use his crowd-pleasing techniques in your own presentations.

The Presentation Secrets of Steve Jobs is as close as you'll ever get to having the master presenter himself speak directly in your ear. Communications expert Carmine Gallo has studied and analyzed the very best of Jobs's performances, offering point-by-point examples, tried-and-true techniques, and proven presentation secrets in 18 "scenes," including:

  • Develop a messianic sense of purpose
  • Reveal the Conquering hero
  • Channel your inner Zen
  • Stage your presentation with props
  • Make it look effortless

With this revolutionary approach, you’ll be surprised at how easy it is to sell your ideas, share your enthusiasm, and wow your audience the Steve Jobs way.

“No other leader captures an audience like Steve Jobs does and, like no other book, The Presentation Secrets of Steve Jobs captures the formula Steve uses to enthrall audiences.”
—Rob Enderle, The Enderle Group

“Now you can learn from the best there is—both Jobs and Gallo. No matter whether you are a novice presenter or a professional speaker like me, you will read and reread this book with the same enthusiasm that people bring to their iPods."
—David Meerman Scott, bestselling author of The New Rules of Marketing & PR and World Wide Rave


Frequently Bought Together

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience + slide:ology: The Art and Science of Creating Great Presentations + Resonate: Present Visual Stories that Transform Audiences
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Product Details


Product Description

About the Author

Carmine Gallo is the communications coach for the world’s most admired global brands. A former anchor and correspondent for CNN and CBS, Gallo has addressed executives at Intel, Cisco, Google, Medtronic, Pfizer, and many others. Gallo writes "My Communications Coach," a regular column for Forbes.com. He has written several bestselling and award-winning books, including The Innovation Secrets of Steve Jobs. Gallo has been featured in The Wall Street Journal, The New York Times, Success magazine, and on CNBC. Gallo’s latest book, The Power of Foursquare, reveals how innovative businesses around the world are leveraging new mobile marketing tools to attract and engage customers. Gallo, who lives in Pleasanton, California, with his wife and two daughters, may be found online at www.carminegallo.com.


Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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5 of 5 people found the following review helpful
By Robert Morris HALL OF FAME TOP 10 REVIEWER
Format:Hardcover
Let's face it, few (if any) of those who read this book will then be "insanely great in front of any audience." That's not why Carmine Gallo wrote it. Rather, his purpose is to help his readers to present their ideas to anyone, anywhere, anytime "with the power of believing in themselves and in their story." Obviously, there are valuable lessons to be learned from what Steve Jobs does and how he does it. He brings so many resources to bear on each presentation. They include (1) a thorough understanding of the given subject, (2) a passionate interest in it, (3) rigorous and extensive preparation, (4) total self-confidence and physical presence that command attention, (5) brilliant insights that are thoroughly developed, and (6) sharp focus on what is most interesting and most important to the audience...and on nothing else. I have seen Jobs in action several times and can attest to the power and impact of what he says and how he says it.

Note: Visit [...] and upload his commencement speech at Stanford in 2005. Once you've seen and heard it, you will never forget it.

Gallo cites a few tips early in his narrative. They may seem simple but don't be fooled. All of the greatest public speakers will tell you that it took them many years (about 10,000 hours) of deliberate practice to master them.

1. "Plan in Analog": Think of the presentation as a story that has a setting, a plot, characters, conflicts, increasing tensions because of unsolved problems and/or unanswered questions, a climax, and a brief concluding lesson.

2. "Answer the One Question That Matters Most": Those in the audience are asking the same question, "Why should I care." Disregard this question and you will lose the audience almost immediately.

3.
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3 of 3 people found the following review helpful
5.0 out of 5 stars Best book of presentations I hav e ever read Jan. 24 2011
Format:Hardcover
I have been doing presentations, mainly media training for the past 20 years, and through that time have read many books and articles in an effort to continuously improve. This book is without a doubt the most helpful one yet. It is well written, the information is sensible, and it inspires. I could go on but no time - I have to get busy rejiging my next presentation to incorporate what I have just learned - goodbye bullets, hello images. But one other thing before I run. While this book is a wonderful resource for anyone who makes presentations, there's also much value here for speechwriters. I can't imagine anyone regretting reading this book.
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5.0 out of 5 stars must for all presenter Aug. 18 2013
By Marcel
Format:Kindle Edition with Audio/Video|Verified Purchase
it is like a cook book, easy to read and to follow. last but not least everybody can take the advices and improve his or her presentation skills. An absolute eye opener.
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1 of 1 people found the following review helpful
5.0 out of 5 stars A bookshelf book July 10 2010
Format:Hardcover
To me a bookshelf book is one that you want to keep close at hand - one that you can easily go back to for reference. This is one of those books.
I was a bit leery about buying a book I thought would be a pseudo-autobiography, after all, how interesting could it be to read about the presentations of one man. It was fantastic. It was both an incredibly easy read as well as littered with inspiration. I often jot notes, circle important items, underline things I want to further research when reading and this book is junked up with my hand writing. I would highly recommend it to anyone who wants to amp up their presentations. But I also think it's a great resource for anyone in communications. Pick it up & leave space on your bookshelf.
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