Combine a first-class intellectual with an unusually wise Privacy Commissioner and you have Ann Cavoukian. Add a talented journalist-communicator, Tyler Hamilton, and have them collaborate on a clear-headed guide for business information policies in the Internet age and you have Privacy Payoff, aptly sub-titled: How Successful Businesses Build Customer Trust.
In my judgement, this is the single best book available to U.S. and Canadian corporate leaders on how to understand consumer privacy issues, how to develop effective privacy policies and then how to implement these as a business asset. Privacy Payoff is insightful, practical, moderate and thoroughly trustworthy. For a business handling consumer personal information to power its delivery of products and services, not to have and use Privacy Payoff almost rises to the level of negligence. -- Dr. Alan Westin, co-founder of Privacy & American Business
In the development and support of open societies, an individuals right to privacy is almost as important as their right to speak freely. New technologies enhance both rights but they may also hobble them if they are inappropriately deployed. The Privacy Payoff lays out the case for online privacy, and how it can be both abused and protected in a clear, comprehensive and compelling manner. -- George Soros, chairman of Soros Fund Management
Privacy Payoff is a thoughtful and highly readable tour of 'the defining business issue of this decade.' Cavoukian and Hamilton identify the critical issues facing businesses that want to get ahead of the curve on this important issue. In doing so, they tap into key social and commercial trends and offer a roadmap for managing privacy in a dynamic environment. It is essential reading for anyone interested in the subject. -- Ivan K. Fong, chief privacy leader and senior counsel, e-commerce, for General Electric Co.
The Privacy Payoff offers a thorough and pragmatic analysis of an increasingly complex issue. Business leaders will find it details all elements required to construct realistic and workable privacy strategies. -- George Cope, chief executive of Telus Mobility
The immediate future will feature an arms race between the technologies of surveillance and the devices of data protection. Cavoukian and Hamilton document the cost of this intensifying competition. -- Alvin and Heidi Toffler, Toffler Associates
From the Back Cover
Move Beyond Security to Trust!
Does your company dread the thought of being the next "privacy hit?" It can damage your reputation, lead to costly litigation and send your customers running to your competition. The Privacy Payoff is the business primer your organization needs to ensure you avoid the risks of the privacy minefield and reap the business advantages to be had through adopting privacy-sensitive practices. Ann Cavoukian,Ph.D., Ontario's Privacy Commissioner, and Tyler Hamilton, technology reporter for the Toronto Star, go beyond quick fixes and offer a complete range of solutions and insights. The discuss such topics as:
-global regulations and trends
-using privacy -enhancing technologies
-gauging the impact on marketing
-privacy in the workplace
-qualities needed in a Chief Privacy Officer(CPO)
And they include with a series of concrete steps that businesses can take to benefit from protecting privacy. Privacy is the new business imperative. Build a culture of privacy within your organization and foster customer trust and loyalty - and get the privacy payoff.