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The Privacy Payoff: How Successful Business Build Customer Trust Hardcover – Aug 29 2002


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Product Details

  • Hardcover: 331 pages
  • Publisher: McGraw-Hill Ryerson Trade; 1 edition (Aug. 29 2002)
  • Language: English
  • ISBN-10: 0070905606
  • ISBN-13: 978-0070905603
  • Product Dimensions: 23.4 x 16.3 x 2.9 cm
  • Shipping Weight: 630 g
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (10 customer reviews)
  • Amazon Bestsellers Rank: #483,133 in Books (See Top 100 in Books)
  • See Complete Table of Contents


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First Sentence
Business is confronting one of the greatest challenges since the advent of computerized information processing: consumer privacy. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

3.6 out of 5 stars
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Most helpful customer reviews

Format: Hardcover
If the title had been privacy anecdotes, reflections and interviews: a mile wide and an inch deep, the book would warrant a higher rating. But with a title of such titillating promise and the hyperbole of the editorial reviews: one doubts Alvin Toffler got past the first few pages, the book is a betrayal in the harshest way.
Sculpted from the light privacy 101 retread presentation. The book has become a conference bag stuffer only when one of the authors give a key not address. As one former head of government bemoaned, "Will the book tour never end?" Why? Because the book refuses to become the aid de camp it intimates at being.
One would be hard pressed to find a senior executive turning to this extended slide show to aid in his strategic investment decisions regarding privacy. But at least one should rate it higher for its sense of harmlessness.
This is perhaps where its cosy warmth of style could redeem it. But no, the sedulous aping of private sector vocabulary, creates an uncomplimentary caricature. The incessant use of the 'bottom line' as a tag line for what should be some pith and insight resulting from some hard analysis is only a paper thin Power Point slide of bullet points, dangling at the end of the chapters.
No the book is not harmless, because it is misleading in its simple, polly anna approach to privacy. In the end it is full of platitudes and truisms that have no real substance. The book takes on the form of an aging, dolled up cheerleader on the edge of pool of quicksand. The cheers have become worn and the reader realizes too late that there is no helping hand out of the chaos as the cheerleader promises, just more cheers from the sidelines.
As one sinks into the quagmire the last cheer one hears is 'Privacy is Good for Business' Like the critic of the endless book tour, finding no hand to hold on to one is thank-ful for the quicksand for bringing an end to hearing another refrain.
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Format: Hardcover
Privacy Pays is an indispensable reference for anyone concerned with privacy issues. It contains a cogent analysis of the threats to individuals and corporations posed by modern information technology as well as an appraisal of regulatory solutions. The book offers compelling and practical advice for organizations that seek to protect the privacy of employees and customers and clearly demonstrates how doing so can enhance the bottom line. The Action Plan for Business alone is well worth the price of the book.
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Format: Hardcover
Make space on your bookshelf for The PRIVACY PAYOFF: How Successful Businesses Build Customer Trust, a valuable new business primer on privacy by Ann Cavoukian and Tyler Hamilton. Cavoukian is the Information and Privacy Commissioner of Ontario and co-author of a previous book on privacy entitled Who Knows: safeguarding your privacy in a networked world. Hamilton is a business reporter and technology columnist at the Toronto Star who has covered consumer privacy issues extensively.
While Cavoukian's first book was consumer-oriented, this book is aimed at the small to medium business market, providing an excellent insight into the importance of good privacy practices.
In 12 chapters, this 300 page plus book addresses the significance of good data protection as a leading business issue (stating unequivocally that heightened post 9-11 government security concerns have absolutely nothing to do with the business need to address consumer privacy).
Chapters 3 and 4 address the fundamental concepts of privacy and the development of fair information practices or FIPS, with an explanation of how these FIPs have been translated into various codes (OECD, CSA and the FTC's "Big Four"). Chapter 4 goes on to describe the global regulatory environment, including the development of the EU Directive and the impacts of article 25 (adequacy of non EU-nation data protection), as well as the development of PIPEDA and the U.S. Safe Harbor arrangement. Other key U.S. privacy laws are also briefly summarized and there is a short comment on Asia/Pacific privacy legislation.
Chapter 5 looks at the need for business to take a comprehensive approach to privacy implementation beginning with a privacy diagnosis.
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Format: Hardcover
Make space on your bookshelf for The PRIVACY PAYOFF: How Successful Businesses Build Customer Trust, a valuable new business primer on privacy by Ann Cavoukian and Tyler Hamilton. Cavoukian is the Information and Privacy Commissioner of Ontario and co-author of a previous book on privacy entitled Who Knows: safeguarding your privacy in a networked world. Hamilton is a business reporter and technology columnist at the Toronto Star who has covered consumer privacy issues extensively.
While Cavoukian's first book was consumer-oriented, this book is aimed at the small to medium business market, providing an excellent insight into the importance of good privacy practices.
In 12 chapters, this 300 page plus book addresses the significance of good data protection as a leading business issue (stating unequivocally that heightened post 9-11 government security concerns have absolutely nothing to do with the business need to address consumer privacy).
Chapters 3 and 4 address the fundamental concepts of privacy and the development of fair information practices or FIPS, with an explanation of how these FIPs have been translated into various codes (OECD, CSA and the FTC's "Big Four"). Chapter 4 goes on to describe the global regulatory environment, including the development of the EU Directive and the impacts of article 25 (adequacy of non EU-nation data protection), as well as the development of PIPEDA and the U.S. Safe Harbor arrangement. Other key U.S. privacy laws are also briefly summarized and there is a short comment on Asia/Pacific privacy legislation.
Chapter 5 looks at the need for business to take a comprehensive approach to privacy implementation beginning with a privacy diagnosis.
Read more ›
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