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The Privacy Payoff: How Successful Business Build Customer Trust [Hardcover]

Ann Cavoukian , Tyler Hamilton
3.6 out of 5 stars  See all reviews (10 customer reviews)
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Book Description

Aug. 29 2002
Do you dread the thought of being the next "privacy hit?" Being exposed as a privacy misfit can damage your company's reputation, lead to costly litigation and send your customers running to the competition. The Privacy Payoff is the primer your organization needs to ensure you avoid the risks of the privacy minefield and reap the business advantages to be had through a privacy-sensitive corporation. This book goes beyond quick fixes and offers solutions and insights that will benefit New Economy firms. Topics include: global regulations and trends; drafting and implementing a privacy policy; the impact of privacy on marketing; privacy in the workplace; and qualities of a strong chief privacy officer. The Privacy Payoff concludes with a series of concrete steps that businesses can take to protect themselves -- and their customers -- from privacy mishaps. By making privacy your business imperative, companies can create a culture that fosters customer trust and loyalty.

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Review

Combine a first-class intellectual with an unusually wise Privacy Commissioner and you have Ann Cavoukian. Add a talented journalist-communicator, Tyler Hamilton, and have them collaborate on a clear-headed guide for business information policies in the Internet age and you have Privacy Payoff, aptly sub-titled: “How Successful Businesses Build Customer Trust.”

In my judgement, this is the single best book available to U.S. and Canadian corporate leaders on how to understand consumer privacy issues, how to develop effective privacy policies and then how to implement these as a business asset. Privacy Payoff is insightful, practical, moderate and thoroughly trustworthy. For a business handling consumer personal information to power its delivery of products and services, not to have and use Privacy Payoff almost rises to the level of negligence. -- Dr. Alan Westin, co-founder of Privacy & American Business

In the development and support of “open societies,” an individual’s right to privacy is almost as important as their right to speak freely. New technologies enhance both rights but they may also hobble them if they are inappropriately deployed. The Privacy Payoff lays out the case for online privacy, and how it can be both abused and protected in a clear, comprehensive and compelling manner. -- George Soros, chairman of Soros Fund Management

Privacy Payoff is a thoughtful and highly readable tour of 'the defining business issue of this decade.' Cavoukian and Hamilton identify the critical issues facing businesses that want to get ahead of the curve on this important issue. In doing so, they tap into key social and commercial trends and offer a roadmap for managing privacy in a dynamic environment. It is essential reading for anyone interested in the subject. -- Ivan K. Fong, chief privacy leader and senior counsel, e-commerce, for General Electric Co.

The Privacy Payoff offers a thorough and pragmatic analysis of an increasingly complex issue. Business leaders will find it details all elements required to construct realistic and workable privacy strategies. -- George Cope, chief executive of Telus Mobility

The immediate future will feature an arms race between the technologies of surveillance and the devices of data protection. Cavoukian and Hamilton document the cost of this intensifying competition. -- Alvin and Heidi Toffler, Toffler Associates

From the Back Cover

Move Beyond Security to Trust!

Does your company dread the thought of being the next "privacy hit?" It can damage your reputation, lead to costly litigation and send your customers running to your competition. The Privacy Payoff is the business primer your organization needs to ensure you avoid the risks of the privacy minefield and reap the business advantages to be had through adopting privacy-sensitive practices. Ann Cavoukian,Ph.D., Ontario's Privacy Commissioner, and Tyler Hamilton, technology reporter for the Toronto Star, go beyond quick fixes and offer a complete range of solutions and insights. The discuss such topics as:
-global regulations and trends
-drafting and implementing a privacy policy
-using privacy -enhancing technologies
-gauging the impact on marketing
-privacy in the workplace
-qualities needed in a Chief Privacy Officer(CPO)
And they include with a series of concrete steps that businesses can take to benefit from protecting privacy. Privacy is the new business imperative. Build a culture of privacy within your organization and foster customer trust and loyalty - and get the privacy payoff.

Inside This Book (Learn More)
First Sentence
Business is confronting one of the greatest challenges since the advent of computerized information processing: consumer privacy. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

3.6 out of 5 stars
3.6 out of 5 stars
Most helpful customer reviews
1.0 out of 5 stars Avoiding the quicksand: A cheerleader's promise Oct. 24 2005
By A Customer
Format:Hardcover
If the title had been privacy anecdotes, reflections and interviews: a mile wide and an inch deep, the book would warrant a higher rating. But with a title of such titillating promise and the hyperbole of the editorial reviews: one doubts Alvin Toffler got past the first few pages, the book is a betrayal in the harshest way.
Sculpted from the light privacy 101 retread presentation. The book has become a conference bag stuffer only when one of the authors give a key not address. As one former head of government bemoaned, "Will the book tour never end?" Why? Because the book refuses to become the aid de camp it intimates at being.
One would be hard pressed to find a senior executive turning to this extended slide show to aid in his strategic investment decisions regarding privacy. But at least one should rate it higher for its sense of harmlessness.
This is perhaps where its cosy warmth of style could redeem it. But no, the sedulous aping of private sector vocabulary, creates an uncomplimentary caricature. The incessant use of the 'bottom line' as a tag line for what should be some pith and insight resulting from some hard analysis is only a paper thin Power Point slide of bullet points, dangling at the end of the chapters.
No the book is not harmless, because it is misleading in its simple, polly anna approach to privacy. In the end it is full of platitudes and truisms that have no real substance. The book takes on the form of an aging, dolled up cheerleader on the edge of pool of quicksand. The cheers have become worn and the reader realizes too late that there is no helping hand out of the chaos as the cheerleader promises, just more cheers from the sidelines.
As one sinks into the quagmire the last cheer one hears is 'Privacy is Good for Business' Like the critic of the endless book tour, finding no hand to hold on to one is thank-ful for the quicksand for bringing an end to hearing another refrain.
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Format:Hardcover
Make space on your bookshelf for The PRIVACY PAYOFF: How Successful Businesses Build Customer Trust, a valuable new business primer on privacy by Ann Cavoukian and Tyler Hamilton. Cavoukian is the Information and Privacy Commissioner of Ontario and co-author of a previous book on privacy entitled Who Knows: safeguarding your privacy in a networked world. Hamilton is a business reporter and technology columnist at the Toronto Star who has covered consumer privacy issues extensively.
While Cavoukian's first book was consumer-oriented, this book is aimed at the small to medium business market, providing an excellent insight into the importance of good privacy practices.
In 12 chapters, this 300 page plus book addresses the significance of good data protection as a leading business issue (stating unequivocally that heightened post 9-11 government security concerns have absolutely nothing to do with the business need to address consumer privacy).
Chapters 3 and 4 address the fundamental concepts of privacy and the development of fair information practices or FIPS, with an explanation of how these FIPs have been translated into various codes (OECD, CSA and the FTC's "Big Four"). Chapter 4 goes on to describe the global regulatory environment, including the development of the EU Directive and the impacts of article 25 (adequacy of non EU-nation data protection), as well as the development of PIPEDA and the U.S. Safe Harbor arrangement. Other key U.S. privacy laws are also briefly summarized and there is a short comment on Asia/Pacific privacy legislation.
Chapter 5 looks at the need for business to take a comprehensive approach to privacy implementation beginning with a privacy diagnosis.
Read more ›
Was this review helpful to you?
Format:Hardcover
Make space on your bookshelf for The PRIVACY PAYOFF: How Successful Businesses Build Customer Trust, a valuable new business primer on privacy by Ann Cavoukian and Tyler Hamilton. Cavoukian is the Information and Privacy Commissioner of Ontario and co-author of a previous book on privacy entitled Who Knows: safeguarding your privacy in a networked world. Hamilton is a business reporter and technology columnist at the Toronto Star who has covered consumer privacy issues extensively.
While Cavoukian's first book was consumer-oriented, this book is aimed at the small to medium business market, providing an excellent insight into the importance of good privacy practices.
In 12 chapters, this 300 page plus book addresses the significance of good data protection as a leading business issue (stating unequivocally that heightened post 9-11 government security concerns have absolutely nothing to do with the business need to address consumer privacy).
Chapters 3 and 4 address the fundamental concepts of privacy and the development of fair information practices or FIPS, with an explanation of how these FIPs have been translated into various codes (OECD, CSA and the FTC's "Big Four"). Chapter 4 goes on to describe the global regulatory environment, including the development of the EU Directive and the impacts of article 25 (adequacy of non EU-nation data protection), as well as the development of PIPEDA and the U.S. Safe Harbor arrangement. Other key U.S. privacy laws are also briefly summarized and there is a short comment on Asia/Pacific privacy legislation.
Chapter 5 looks at the need for business to take a comprehensive approach to privacy implementation beginning with a privacy diagnosis.
Read more ›
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Most recent customer reviews
5.0 out of 5 stars A Practical Guide to Privacy Issues
Privacy Pays is an indispensable reference for anyone concerned with privacy issues. It contains a cogent analysis of the threats to individuals and corporations posed by modern... Read more
Published on Oct. 22 2002 by Victoria Brown
4.0 out of 5 stars Avoiding the Privacy Chaos: Privacy Payoff
Avoiding Privacy Chaos: the Privacy Payoff, October 2, 2002
Reviewer: mike gurski (see more about me) from Richmond Hill, Ontario Canada
Businesses are increasingly... Read more
Published on Oct. 4 2002 by mike gurski
4.0 out of 5 stars Avoiding Privacy Chaos: the Privacy Payoff
Businesses are increasingly finding that the 'ignore it and it will go away' attitude to addressing privacy is similar to the man that jumps out of the ten story building and is... Read more
Published on Oct. 2 2002 by mike gurski
1.0 out of 5 stars GOOD CONCEPT - POORLY WRITTEN
This book will appeal more to U.S. readers as it is fully of American case law than to Canadians or other international audiences. Read more
Published on Oct. 1 2002
4.0 out of 5 stars Good balance, easy read... nails the issue
I've been interested in privacy issues for a while, both as a consumer and from a business perspective. Read more
Published on Sept. 28 2002 by Jim Turner
4.0 out of 5 stars Nice balance, practical and overall good read
I've been interested in privacy issues for a while, both as a consumer and from a business perspective. Read more
Published on Sept. 28 2002 by Jim Turner
5.0 out of 5 stars The Privacy Payoff
What a team; one of the most experienced and respected Privacy Commissioners in
Canada (indeed internationally) and the most prominent technology reporter in Toronto... Read more
Published on Sept. 9 2002 by Peter Hope-Tindall
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