Stressing the importance of following a project from start to finish, Peters breaks the WOW Project (also known as the "Way Cool" project, by the way) into four stages--create, sell, implement, and exit--and 50 lists. No. 24 (titled "Work on BUZZ ... all the time!") recommends making a stir about the "WOW-worthy project," showing off your team's success with buttons, mugs, and T-shirts. Shameless? Perhaps. But if the project is truly worthy, then "parading your team's spunk is a matchless sales/marketing--not to mention morale-building--ploy."
Peters--who communicates in lists, one-word sentences, bold, capitalized, and half-tone text, parenthetical asides with jumpy punctuation, and more than a few interjections of "WOW!" and "Way cool!"--is not for everyone. Mellow readers may want, instead, to check out Eric Verzuh's The Fast Forward MBA in Project Management. But project managers seeking to shake up mundane assignments will find plenty of original, easy-to-implement ideas in this guide to getting things done. --Rob McDonald
When you learn to use this little book you can turn nasty little jobs into opportunities that are rewarding. Read morePublished on May 31 2002 by Douglas J. Kent
After opening the book, I thought Mickey Mouse himself wrote it. Terrible structure, schizophrenic font types, incoherent thoughts, and the like crowd this waste of time. Read morePublished on Dec 8 2001 by Gregory M. Eccleston
I must say that this book is packed with insightful tips on how to truly create "WOW!" work. Read morePublished on June 29 2001 by ufrh4
Tom Peters explains how to develop "Wow!" projects - projects that are significant, revolutionary, exciting and dramatic. Read morePublished on June 11 2001 by Rolf Dobelli
This is not a blah book! It contains more than 50 CONCRETE advices how to create, sell, implement, and exit a world changing project. Read morePublished on April 9 2001
whether you are a tom peters fan already or someone new to his world, you need this book. if you do not want to change the world (and your job along with it) after reading the... Read morePublished on Oct. 24 2000 by jon a. whaley
Tom Peters should take this book off the market. It's the most disjointed piece of work I have ever picked up... thinking I would find useful approaches. Read morePublished on Sept. 12 2000 by Martin J. Wilson
As usual, Tom Peters takes an irreverant approach to normal,mundane things like business projects. You're nominated to clean upafter the big party? Read morePublished on April 13 2000 by darren rousseau
I've read the first book in the series "Brand You" and am starting "Professional Service Firms" because I like the way Tom Peters thinks and presents his... Read morePublished on Jan. 15 2000 by "frankkr"