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The Psychology of Judgment and Decision Making
 
 

The Psychology of Judgment and Decision Making [Paperback]

Scott Plous
5.0 out of 5 stars  See all reviews (9 customer reviews)
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Review

``Contains a wonderful selection of the classic studies on psychology.'' (Journal of Marketing )

Book Description

THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING offers a comprehensive introduction to the field with a strong focus on the social aspects of decision making processes. Winner of the prestigious William James Book Award, THE PSYCHOLOGY OF JUDGMENT AND DECISION MAKING is an informative and engaging introduction to the field written in a style that is equally accessible to the introductory psychology student, the lay person, or the professional. A unique feature of this volume is the Reader Survey which readers are to complete before beginning the book. The questions in the Reader Survey are drawn from many of the studies discussed throughout the book, allowing readers to compare their answers with the responses given by people in the original studies. This title is part of The McGraw-Hill Series in Social Psychology. (19940701)

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5.0 out of 5 stars (9 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful
5.0 out of 5 stars Concise,easy to read and enjoyable !, Jan 15 1997
By A Customer
This review is from: The Psychology of Judgment and Decision Making (Paperback)
I was recommended this book by my lecturer as part of my Psychology course. Unlike most psychology text books, I found it very readable and enjoyable, due to its effective use of examples and illustrations. I would recommend it to anybody who has an interest in how humans make decisions
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5.0 out of 5 stars Excellent and insightful., May 10 2004
By 
Gaetan Lion - See all my reviews
(REAL NAME)   
This review is from: The Psychology of Judgment and Decision Making (Paperback)
This is a fascinating book analyzing how we are all far less Cartesian than we think. In other words, a slew of predictable human bias flaws what we feel is our own objective judgment. The author eminently demonstrates this point by forcing the reader to take a 39 questions test at the beginning of the book. This test is stuffed with all the traps that illustrate the human judgment flaws that he analyzes thoroughly in following specific chapters.

You can view the test as a very entertaining IQ test from hell. The questions seem often simple. But, they are not. Other times, they are obviously difficult. I got a bit more than half of them correct. This was mainly because I had some knowledge or experience regarding certain traps the questions presented. I had made the mistake before. So, I learned from that. When I did not have any prior knowledge of a question, my results were very human, meaning not that good. But, learning the correct answer was both fun and educating.

The author touches on several fascinating probability and statistic concepts. One of them being the Bayes theorem, which suggests that medical screen test can be highly unreliable despite being touted as 80% to 90% accurate. In other words, you better understand the Bayes theorem better than the medical specialists who screen you for various diseases. Because, based on the author's study, doctors don't have a clue. Another chapter had an excellent discussion on correlation vs. causation. This includes some tricky nuances that many analysts in the financial industry trip upon. Another interesting probability concept is why it takes only 23 people in a room to have greater than a 50% that two of them share the same birthday. This seems impossible, but it is true.

The book has obviously a lot more than I am letting on here. I am not going to ruin it for you. It is really fun, educating, and interesting to read. You will also learn a whole lot about how you think, how others think, and how people think in groups. You will also understand how tricky it is to ask truly open and objective questions. Also, polls that seem objective are not due to the subjective structure of the question. I think you will enjoy this book, and I strongly recommend it.

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5.0 out of 5 stars Absolute joy to read, Aug 19 2003
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Don Gable (Pittsburgh, Pa United States) - See all my reviews
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This review is from: The Psychology of Judgment and Decision Making (Paperback)
Absolute joy to read both as educational and informative piece. People who master the decision making tactics of others can rule the world.
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