The Right-Brain Business Plan: A Creative, Visual Map for Success Paperback – Mar 15 2011
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About the Author
Jennifer Lee, the founder of Artizen Coaching, spent a decade climbing the corporate ladder before pursuing her creative dreams. Through her popular workshops, coaching practice, and writing, she empowers others to follow their passions. She lives in the San Francisco Bay Area.
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Top Customer Reviews
Everyone who owns a business realize that they need to create a business plan. They understand the importance and agree that having a plan is probably a good thing. Doing so can be extremely intimidating.
The Right-Brain Business Plan is the business plan for those who think visually. Instead of writing down a formalized plan, these individuals are encouraged to illustrate their vision in other more visual ways. In seeing their plan, they can then tweak the results until they have a viable vision for their work. The result is a formal business plan given a different media.
For people who find a traditional business plan intimidating, this might just be a useful alternative. In particular, artists or other visual thinkers will be able to use their talents to clarify their vision. I personally tend to think in words, so I actually enjoyed creating a more traditional business plan and found this creative approach more challenging.
Most Helpful Customer Reviews on Amazon.com (beta)
Jennifer Lee is a GODDESS who gives you a whole toy-box full of clever tools that you'll actually be chomping at the bit to play with!
I can't say enough how about how grateful I am that this book & methodology exists. I would have ditched ALL of my goals for 2010 if I hadn't had my own homemade Right Brain Business Plan. And 2011 is already off to a 100% success rate, thanks to THIS year's RB Business Plan.
One other thing I'll add: this book is VERY practical. It *doesn't* tell you to dream big and to then go hug a lollipop tree.
It DOES tell you how to get in touch with your dreams, and then how to FOLLOW THROUGH ON THEM with very pleasurable versions of what more left-brain sources call 'marketing', 'research,' 'financial plan,' etc. Seriously, this book is chockfull of immensely practical skills, tools & principles, but they're all made fun as hell.
Anyway- I'd write more - but I want to get back to my creative projects!
It helps get beyond the dullness of the usual business plan into visual activities. If you are someone who feels stifled by the usual tedium of business plans this is probably the book you have been looking for. Through collage, drawing and visualisation it gets you to the stuff you need to know what you need to know about starting and monitoring your business.
It is an easier and more stimulating approach to the traditional business plan. If you are looking for a different approach to business then this isn't the book for you. What it is, is a more enjoyable way to do your business plan.
In the kindle edition the text can be expanded but not the text in the illustrations. This means that some of it is difficult to read. This doesn't interfere much with the usefulness of the book, but it is certainly annoying. Buy the hard copy.
First of all: The majority of the visual exercises involve going through magazines and clipping out pictures that the reader is then encouraged to paste onto a sheet of paper to create a business plan. Are you serious? This takes me back to high school French class, when I had to create a poster about my favorite foods and activities. Magazines were an insufficient source of self-expression when I was 16, and they certainly are now.
Secondly: On a purely aesthetically driven note, I thought the book was poorly designed. And I know, I know, that's kind of superficial of me to say, but come on, people. If you are trying to sell a book to visually-minded people about being visually-minded, it sure as hell better look pretty. As a graphic designer, I found myself cringing when I flipped the page and saw some of the layouts in this book.
Third: I've always disliked the idea that artists struggle with numbers and big words. I am an artist who tutors physics and calculus on the side to make extra money, and I know plenty of artists who are intelligent, hardworking, and (mostly) organized. Unfortunately, this author tends to go with the view that, to cater to the creative, she should use cool catch phrases and appeal to our "hip" side. A direct quote from the book: "Typically a business plan has yawn-inducing sub-heads such as 'Executive Summary,' 'Company Overview,' 'Competitive Analysis,' 'Target Market,' 'Financial Plan,' and 'Marketing and Sales Plan.' (By the way, to prevent your eyes from glazing over as you read oh-so-boring terms like these, I've taken the liberty of coming up with catchier phrases, which you'll see in a bit."
Really? I mean, I'm all for "catchy phrases" and being hip, but I bought this book because I am thinking about starting a business. A creative business, yes, but also a serious business. And if I want to roll into the bank looking for financing for my business, or if I want to be taken seriously, I'm going to have to use those "oh-so-boring terms" on a daily basis, especially in my business plan.
So I guess that about sums it up. I know this review probably sounded super negative, but I do think this book could work for someone who: 1) Likes the idea of making collages from magazines, 2) Is completely new to business terminology, and has a hard time with big words, 3) Enjoys perpetuating stereotypes about artists that lead non-creatives to not take us seriously in the first place. It just really wasn't for me, and I can't think of any craftsperson or artist in my life who would benefit from it.
I will add that, at the same time that I purchased this book, I purchased Kari Chapin's Grow Your Handmade Business, and I am loving it thus far. It has plenty of actually useful creative exercises, but it is a book that takes itself, and its reader, seriously.