About the Author
Dr Gordon Pearson worked for a number of large industrial concerns and their overseas subsidiaries as a planning specialist, a specialist in mergers and acquisitions, and as a senior executive with line responsibility for most major management functions. After twenty years in industry including management consultancy, he moved into academe, writing his first book and completing a Ph.D. in strategy, innovation and culture at Manchester Business School. Dr Pearson then pursued a teaching career, moving to Keele University, where he served as Head of Department of Management, Director of MBA Programmes and Director of Keele Management Development Centre. He retains an Honorary Senior Research Fellowship. This is his sixth book.