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As an advertising sales manager, I reccomend this book to fellow sales managers as the new bible for walking in the shoes of retail. Read morePublished on Sept. 19 2001 by Arthur R. Taft
This book is an excellent resource for any business owner. The authors give you a step by step approach to advertising, including how to choose the right medium and what... Read morePublished on June 10 2000
A clear, concise summary of local advertising philosophy. My copy usually sits right next to my copy of "Elements of Style. Read morePublished on Sept. 18 1998