Brett and Jesse Matlock were born and raised in small-town Saskatchewan. Growing up in a sports-centric family pushed both Brett and Jesse to a love of sport. The brothers Matlock have rounded sports pedigrees: Junior and University hockey, provincial track teams and baseball prospect camp. With degrees in sociology and anthropology from the University of Regina, both Brett and Jesse have studied the cultures of people with a specific interest in the role of sports. Brett's Master's thesis studies just that phenomenon: the role of sports in rural society. By delivering new perspectives and taking on sports history, Brett and Jesse have a knack for reigniting the feelings fans get when witnessing sports history.