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The Secret Code of Success: 7 Hidden Steps to More Wealth and Happiness Hardcover – Jan 20 2009

5 out of 5 stars 2 customer reviews

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  • The Book of Afformations: Discovering the Missing Piece to Abundant Health, Wealth, Love, and Happiness
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  • The Great Little Book of Afformations: Incredibly Simple Questions - Amazingly Powerful Results!
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Product Details

  • Hardcover: 256 pages
  • Publisher: HarperBusiness (Jan. 20 2009)
  • Language: English
  • ISBN-10: 0061715743
  • ISBN-13: 978-0061715747
  • Product Dimensions: 14 x 2.3 x 21 cm
  • Shipping Weight: 363 g
  • Average Customer Review: 5.0 out of 5 stars 2 customer reviews
  • Amazon Bestsellers Rank: #178,913 in Books (See Top 100 in Books)
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Product Description


“You’ll never get your foot off the brake and find the success you dream of until you take Noah’s advice to heart!” (T. Harv Eker, author of the #1 New York Times bestseller Secrets of the Millionaire Mind)

About the Author

Noah St. John, Ph.D., is founder and CEO of, an international success training company, and host of WealthyFunTV. People and organizations in more than forty countries are using his breakthrough methods to get rid of their "head trash" and enjoy more control, freedom, and abundance in their lives and careers. He is the author of Permission to Succeed and The Great Little Book of Afformations, which have been translated into four languages. He has appeared on CNN, ABC, NBC, CBS, and Fox News, and been featured in Parade, Woman's Day, Modern Bride, Los Angeles Business Journal, the Chicago Sun-Times, the Washington Post, InStyle magazine, and Selling Power.

Inside This Book

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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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By Tami Brady HALL OF FAMETOP 50 REVIEWER on Feb. 27 2009
Format: Hardcover
We've all read books about how to be successful. Basically, they all say the same thing. Define your goals and work towards them. Nothing could be easier or so it seems... that is until we fall flat on our faces. Then, we pick up yet another self help or how to book.

The Secret Code of Success is the first book that I've read that is right on the money. The problem isn't that we don't know what to do to be successful. We've all read enough books that we are quite competent at making and achieving goals. The problem is at the subconscious level. Simply put, in our subconscious minds we've got certain beliefs and stories to back up those notions. The central theme of which is why becoming successful would be a bad thing to do.

Trying to push through these roadblocks is an exercise in futility. Affirmations don't work because our subconscious minds don't believe them. Something entirely new is needed. The Secret Code of Success teaches us what to do. What's more is you'll notice a difference in your life after reading the forth chapter.
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Format: Hardcover Verified Purchase
Interesting book and interesting author
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Most Helpful Customer Reviews on (beta) HASH(0x9f5a0f0c) out of 5 stars 85 reviews
98 of 102 people found the following review helpful
HASH(0x9fca0948) out of 5 stars The book that finally delivers on the promises of an entire industry... Feb. 21 2009
By Elizabeth Purvis - Published on
Format: Hardcover Verified Purchase
Have you read all the books, listened to all the audios, been to all the seminars... and still don't have the success that you want?

This book has the answer. No, really.

That's a pretty tall promise for a success program. And if you're the guy or gal who has read all the books, listened to all the audios, and been to all the seminars, you've undoubtedly been made that promise over and over again.

This book is different. No, really.

Let me give you a few examples of what I'm talking about.

We all know (if I may give a shout-out to Earl Nightingale here) "we become what we think about," "thoughts become things" and, according to certain movies I could name, if you think about a shiny new bicycle REALLY HARD and for long enough, it'll just appear in your garage like magic.

The problem is, we don't have as much control over our thoughts as we think we do. 90% of our thinking is on autopilot, buried deep in our subconscious minds. Most of it doesn't serve us as we try to make a change in our lives.

Nobody really talks about this, because, you know, changing your subconscious takes quite a bit of conscious attention (and yes, WORK). But there's no getting around it: unless you clear out "the head trash," you'll be stuck forever. Noah can teach you how to clear out the head trash.

Another one: Have you ever been told, "Just believe in yourself!"? There's just one problem: we DON'T believe in ourselves (see head trash, above). That's why you must, must, MUST find someone who believes in you more than you do. This is not optional.

This one really hit me hard because I've seen it in my own life. I've been blessed with incredible friends and family for my entire life. But it wasn't until my husband came along and held that place of believing in me - EVERY DAY, ALL DAY LONG - that my subconscious finally started to "get it"... and my life is shifting dramatically.

Thanks to my Loving Mirror (as Noah calls 'em), I am living my life purpose every day, the kind of massive success I want is starting to come, and I'm consciously planting seeds for more success over the next couple of years, and beyond. I know without a doubt that I would STILL be turning my wheels without that kind of Loving Mirror support that my husband provides.

That's why I know what Noah says is true: if you don't have a Loving Mirror, you have to get one. Luckily, he shows you how to find a Loving Mirror and set up the systems of support you need in every area of your life.

Another one: "Setting your goals" is all fine and good, but what if they're someone ELSE'S goals? Noah shows you how to get back in touch with what you really want - removing a huge block you probably didn't even know you had.

You can see why this book is worth your money, and more importantly, worth your time. But I haven't even mentioned the crown jewel yet...

Noah's system of Afformations is simply brilliant. (Note: I do NOT use the word "brilliant" lightly, but there's no other word for it.) Afformation questions get your mind working FOR you, not against you, in the most simple, elegant, effortless way. For that tool alone, I hope he becomes a billionaire.

A longtime practitioner of inner work and self-development, I have, in fact, heard some of these concepts before. But never so elegant and accessible as this. That's why I will be recommending The Secret Code Of Success to all of my clients, students, and writing colleagues going forward. Thank you, Noah!
87 of 97 people found the following review helpful
HASH(0x9fca0d74) out of 5 stars part genius, part same old rah rah April 7 2009
By I. Harvey - Published on
Format: Hardcover
the first part of this book which concerns itself with "afformations" is just brilliant. the author has stumbled upon a wonderful technique to bypass our sabotaging minds. this is available online for free. it's simple & it works.

for instance, ask yourself: why am i so happy?
you'll be pleasantly surprised.the questions are applicable to every aspect of your life: why is it so easy for me to lose weight? why am i so calm?

i had read about these why questions elsewhere & was happily using them when i bought the book.turns out i need not have bothered.

the remainder of the book seems like filler. it's the tired old how-you-can-be-a-dazzling-success by following various complicated steps & of course, working really really hard. the reader will forget these cliched "motivational"instructions almost immediately.they also seem almost offensive in these greed-wracked times.

but those "afformations"--they rock.
21 of 21 people found the following review helpful
By J. Rhoades - Published on
Format: Hardcover
This book is great! I, like so many, have spent years of my life and many thousands of dollars trying to understand the secret of success. I can not count the times I have heard from my wife how I need to put into practice the HOW TO's I have learned from all the study.

It is a great relief to realize I am not alone in this place of knowing what to do yet being unable to get it done.

Over the years I had come to the conclusion that Belief was the key that was holding me back but I still had not come to a clear understanding of how to permanently change those beliefs.

Noah's explanation of 'The Iceberg of Consciousness' and 'Afformations' has truly opened my eyes to how I have been attracting negative results into my life despite my conscious desire for more success in my life.

The single most disempowering question in my life before understanding the first four chapters of this book had been "What is my purpose?"

After reading the first four chapters of 'The Secret Code of Success' a couple of times I realized that I was answering this question in the negative and simply attracting more of what I didn't have, that being more confusion about my purpose for being.

I now ask myself "Why is it that I am fulfilling my purpose now?" Along with many other empowering questions that I ask myself daily I can see clearly the amazing difference this simple yet profound process is making in my life.

If you've gotten this far you owe it to yourself to get a copy of 'The Secret Code of Success' as soon as possible and find out for yourself just what it means to use Afformations.
58 of 67 people found the following review helpful
HASH(0xa16c912c) out of 5 stars More of the same with a twist April 29 2010
By J. P Snedeker - Published on
Format: Hardcover
This book claims that it is different from other self-help books. It begins by bemoaning the fact that Americans spend billions of dollars on self-help products every year without getting any place... but it ends by offering to sell you self-help products costing a lot of money--including a free weekend seminar normally going for almost $3000!

(Some of the products mentioned say they'll double your income in 90 days while you work less. I'm a school teacher on a fixed salary. How the heck is that possible for me? That's why I suspect this book and others of its ilk are clearly designed for the business/real estate crowd, and others who already have plenty of money and who want more.)

The book takes traditional self-help philosophy and gives it a somewhat different spin, which could be helpful to some people; the "afformations" are a great insight. But much of its advice--find out who you are, what your strengths are, what you like to do, etc., we've heard ever since we sat in the high school guidance counselor's office.

What I don't understand about this book is that it promises great breakthroughs and to reveal the secret code of success, but then when the book is done, we're offered other products to help us succeed. Why do we need to buy other things if this book already offers us the Secret Code of Success?
23 of 25 people found the following review helpful
HASH(0xa16c9378) out of 5 stars Worth a read just for the "Afformations" idea. The rest has been done. May 15 2010
By Dean - Published on
Format: Hardcover
First up, the idea of asking questions instead of affirmations is gold.. and the way the author explains it is simple and complete. The best part of the book is early on, regarding the use of "afformations". The price of the book is probably worth it just for these.

However, the rest of the "success code" is a pure re-hash of existing material already out there, and which the author states doesn't help anyone! Finding supportive people? Finding out what you like doing and why? Learning to say no? Take breaks during the day etc.. these pretty much standard ideas, but are dressed up as earth shattering discoveries.. along with constant pointers to take his courses, seminars, and visit his websites. Nothing wrong with this, but the extreme hype is a bit of a let down.

Worth a 30 minute read if you can find someone's copy.