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The Social Media Marketing Book [Paperback]

Dan Zarrella
3.5 out of 5 stars  See all reviews (2 customer reviews)
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Book Description

Nov. 28 2009

Are you looking to take advantage of social media for your business or organization? With easy-to-understand introductions to blogging, forums, opinion and review sites, and social networks such as Twitter, Facebook, and LinkedIn, this book will help you choose the best -- and avoid the worst -- of the social web's unique marketing opportunities.

The Social Media Marketing Book guides you through the maze of communities, platforms, and social media tools so you can decide which ones to use, and how to use them most effectively. With an objective approach and clear, straightforward language, Dan Zarrella, aka "The Social Media & Marketing Scientist," shows you how to plan and implement campaigns intelligently, and then measure results and track return on investment. Whether you're a seasoned pro or new to the social web, this book will take you beyond the jargon to social media marketing mastery.

  • Make sense of this complicated environment with the help of screenshots, graphs, and visual explanations
  • Understand the history and culture of each social media type, including features, functionality, and protocols
  • Get clear-cut explanations of the methods you need to trigger viral marketing successes
  • Choose the technologies and marketing tactics most relevant to your campaign goals
  • Learn how to set specific goals for your campaigns and evaluate them according to key performance indicators

Praise for The Social Media Marketing Book:

"Let Zarrella take you to social-media marketing school. You'll learn more from reading this book than a month of research on the Internet."--Guy Kawasaki, co-founder of

"If I could be any other person for a day, it would be Dan Zarella. Either him or Brad Pitt. But Dan's smarter. This book is why I say that."--Chris Brogan, President of New Marketing Labs

"This book demonstrates a beginning to the endless possibilities of the Social Web."-- Brian Solis, publisher of leading marketing blog PR 2.0

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Overall, The Social Media Marketing Book is an extremely valuable resource on understanding and applying social media for both the individuals, and business. The book is a great introduction that can help you to get started. Once done, you can move onto the next level. Hopefully, Zarrella is working on that book now.

-- Ben Rothke,

(Ben Rothke)

If you are trying to explain why your company needs a social media presence, hand this book to your boss. He'll thank you for it.

-- Lisa Martin,

(Lisa Martin)

If you are new to social marketing and want an easy to understand book to break it all down, then I highly recommend The Social Media Marketing Book.

-- T. Michael Testi,

(T. Michael Testi)

After poring over The Social Media Marketing Book you may not come away with a master marketing strategy, but you'll get a good briefing on tactics.

-- Thomas E. Weber,

(Thomas E. Weber)

About the Author

Dan Zarrella has written extensively about the science of viral marketing, memetics and social media on his own blog and for a variety of popular industry blogs, including Mashable, CopyBlogger, ReadWriteWeb, Plagiarism Today, ProBlogger, Social Desire, CenterNetworks, Nowsourcing, and SEOScoop.

He has been featured in The Twitter Book, The Financial Times, NYPost, The Boston Globe, Forbes, Wired, The Wall Street Journal, Mashable and TechCrunch. He was recently awarded Shorty and Semmy awards for social media & viral marketing.

Dan has spoken at PubCon, Search Engine Strategies, Convergence '09, 140 The Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and The Texas Domains and Developers Conference, and he currently works as an inbound marketing manager at HubSpot.

Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

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Most helpful customer reviews
4.0 out of 5 stars Easy to read, simple, no drama Sept. 24 2012
By Melissa
Format:Paperback|Verified Purchase
I bought this book for a course in E-marketing technologies and social media. The subject matter is not weighty, and technology was not covered so the subject matter was very qualitative in nature. It was short, easy to read and didn't try to make the topic more 'impressive' or complicated than they were. The examples were from the real world but keep in mind the 'real world' for this field changes so rapidly there may be newer examples or new 'highest...' already. It will give you a clear base and appreciation for the field.
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3 of 3 people found the following review helpful
3.0 out of 5 stars Simple to read - Basic overview of social media Oct. 21 2010
This book is a basic overview of all the social media tools available to you as a marketer. It describes media like Facebook, Twitter, Blogs, Digg, YouTube etc. If you already know how to use Facebook and Twitter then a lot of this will be repetitive; describing things like creating a profile and adding friends. But there are a few things in here that I found useful. The author always adds a few helpful tips that might put you above the rest. I would recommend this book for beginners - definitely not for someone who is already quite familiar with social media/networking.
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Most Helpful Customer Reviews on (beta) 4.0 out of 5 stars  43 reviews
28 of 30 people found the following review helpful
2.0 out of 5 stars Poor even for a starter June 5 2010
By YuriBCN - Published on
Format:Paperback|Verified Purchase
I have been moving around social media for some time, though I am by no means a pro, either in marketing or Internet tech.

I appreciate this will be useful for anyone who has not even come into contact with social media networks, but anyone who has dabbled even slightly will find this *extremely* basic. I just cannot understand how anyone can even suggest it might be useful for a pro, never mind recommend it! If you are seriously looking to develop a social media strategy, it means you have a basic appreciation of what it's about, and that's how far this book goes, no further. In any case, don't do serious social media strategy based simply on the know-how in this book!
17 of 20 people found the following review helpful
5.0 out of 5 stars Concise, complete, compeling Nov. 30 2009
By Manny Hernandez - Published on
I just finished reading Dan Zarrella's book and I am very impressed. If you are new to the world of social media or wondering how to make it fit your marketing strategy, this book is a perfect starting point. Dan lays out all the dimensions of social media in an easy-to-understand way, outlining the do's and don't's for each of them. It doesn't pretend to be a Bible of the topic: for in-depth tactics for each leg of your social media marketing strategy, you will need to pick up other titles. But it gives you a very complete feel for what lies ahead, should you want to market your brand through social media, something that you will soon realize not to be an option but a must.
7 of 8 people found the following review helpful
5.0 out of 5 stars A Highly Informative Introduction to Social Media Marketing Jan. 3 2010
By David J. Perdue - Published on
In the increasingly complex world of social media, how do you begin to successfully engage in social media marketing for your business? Dan Zarrella has responded to that question with "The Social Media Marketing Book." It's a quick read. But the small book is packed with useful information for those itching to jump into the social media marketing fray.

The book's organization is quite user-friendly and begins with a brief introduction to social media. The bulk of the book then focuses on presenting a concise history, definition, and description of the various types of social media: blogging, Twitter/microblogging, social networking, media sharing, social news and bookmarking, ratings and reviews, forums, and virtual worlds. I found each section both helpful and interesting, especially appreciating the author's conciseness.

The final two chapters--one on strategy, another on measurement--are some of the most important. As I went through the strategy chapter, I was highlighting different bits of advice and enjoyed his discussion of "call to action" (CTA) in which you, the marketer, try to engage visitors on your website. The measurement chapter stresses the importance of goals and describes several tools you can use to measure return on investment and engagement as a result of your social media marketing efforts.

Overall, I found Zarrella's guide a helpful resource on understanding and applying social media for business. Note that the book is an introductory guide, so don't expect to find profound social media strategies if you're already an experienced social media marketer. Nevertheless, I appreciated the nuggets of wisdom throughout this survey of social media marketing.
3 of 3 people found the following review helpful
3.0 out of 5 stars takes you up to speed Oct. 14 2010
By JUG Lugano - Published on
Original review written by Sebastiano Cobianco, JUG Lugano, [...]

If you think marketing is an unproven practice to lure prospects, then web marketing is all that in a new domain - the internet - where many marketing professionals still are unfamiliar with. And social marketing poses these challenges at scale!
Therefore, marketing pros willing to achieve results on the web must dominate the field, or face overwhelming failure. Imagine someone's misstep in marketing to Facebook users...firefighters may not be enough :)
The book by Dan Zarrella is an introduction to the various type of tools available to marketing pros promoting their products on the web, how to measure campaign results. It very much addresses the need of those not very familiar with the most common sites and communities.
The book is introductory, so experienced and long-time twitterers or facebookers will not do much with this book. Otherwise, the book will bring you up to speed with the buzz around social networking and related marketing approaches.
2 of 2 people found the following review helpful
5.0 out of 5 stars A Great Overview of Top Social Media Sites July 14 2010
By Rebecca of Amazon - Published on
Format:Paperback|Verified Purchase
"Your customers and your competition are already involved in social media. Why aren't you?" ~ pg. 8

If you are interested in Blogs (WordPress), Twitter, Facebook, MySpace, LinkedIn, YouTube, Flickr, Digg, Yelp and Second Life (a virtual world) then this book may appeal to you. The book doesn't focus on marketing but rather introduces these sites and gets you up to date on the terminology of the Web. I thought there was some useful advice about interacting at forums. I also liked what Dan Zarella had to say about blogs: "content trumps comments." He also mentions that a blog will be more effective if it sticks to a single topic.

"When responding to a review, keep a cool head. If a poster gets you upset, don't respond right away; step away from the computer for a while to calm down." ~ pg. 137

Throughout the book there are interesting facts like a short history of Twitter. There is also a short section on how to get "retweets" that might be helpful to anyone using Twitter. What I liked about this book was that on almost every left-hand page there is a screen shot so you can instantly see what Dan is talking about. No need to go online while you are reading! I thought that was very helpful since I was new to most of the sites discussed.

What I think you will enjoy is that the author introduces you to many sites you may want to start using to spread the message about your product or service. He does however advise that you avoid hard selling techniques. There is a brief chapter on "Strategy, Tactics, and Practice." This chapter helps you figure out who is talking about you online. This is especially useful if you run a business.

If you are new to social media then this book will be helpful. If you are looking for specific information on the sites listed above then I'd recommend you buy some of the Dummies books for each site. They have great books for Twitter, Facebook and WordPress to mention a few. Those are the sites I'm currently interested in and will be reviewing those books soon.

~The Rebecca Review
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