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The Social Media Strategist: Build a Successful Program from the Inside Out Hardcover – Dec 20 2011

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Product Details

  • Hardcover: 304 pages
  • Publisher: McGraw-Hill Education; 1 edition (Dec 20 2011)
  • Language: English
  • ISBN-10: 0071768254
  • ISBN-13: 978-0071768252
  • Product Dimensions: 15.2 x 2.8 x 24.1 cm
  • Shipping Weight: 640 g
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Bestsellers Rank: #138,264 in Books (See Top 100 in Books)

Product Description

About the Author

Christopher Barger is senior vice president of global programs at Voce Connect, a division of Porter Novelli, which assists clients around the world in developing social media programs and strategies. He spent four years as director of global social media at General Motors, and he served as IBM’s “blogger-in-chief,” playing a crucial role in developing IBM’s online presence.

Inside This Book

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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most helpful customer reviews

Format: Hardcover
Great book by the guy who led General Motor's social media team through their bankruptcy and bail out and IBM's pioneering social media efforts. The book is aimed at people working in large organizations facing structural and cultural barriers to adopting and implementing social media programs.

* Focuses on principles and guidelines, not tools
* Lays out "The Lucky Seven" requirements for social media success in large organizations right in the intro
* Points out the gap that often exists between consultant advice and the reality of implementing SM in big orgs
* Measurement: spends a good deal of time dispelling the numbers myth (i.e. it's all about how many likes/followers) and arguing for metrics tied to real business goals
* Encourages people to share what doesn't work as much as what does
* Gives lots of specific case studies
* Crises: Explains why, in a crisis, being reactive on the social Web IS proactive.
* Says don't just focus on people with lots of followers.

* Regarding measuring your social media program, he says 'eliminate other factors' to find out if it's your SM program driving change but doesn't explain how to do it since you can't do things over.
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Most Helpful Customer Reviews on (beta) 19 reviews
4 of 4 people found the following review helpful
Insights into social media strategy development from a true expert - an excellent read! Jan. 24 2012
By M. Gomez - Published on
Format: Hardcover Verified Purchase
It is refreshing to find a book about social media strategy that has compelling, timely and useful content AND is a joy to read. Christopher Barger calls upon his corporate communications and social media development experiences at General Motors and IBM to offer an excellent resource for organizations of all sizes, filled with real-life examples, anecdotes and lessons-learned.

What truly impressed me about The Social Media Strategist was the focus on developing an effective and successful social media strategy. This may sound like a colossal no-brainer (I can hear you saying, "Yes, but that's the name of the book!") - trust me when I say that I've read far too many books, posts and articles that SAY they'll help you develop a strategy, but don't. The author provides concrete advice, actionable ideas and insights that make sense from both a business perspective and a social media perspective. All too often you get one or the other - rarely do you get both in one place.

Christopher Barger learned by doing, and he shares his hard-won knowledge in an eminently readable book. I'd say it belongs on the shelf of every organization that values excellence in social media, but you'll reach for it so often that it might be easier to keep it on your desk. Simply stated, if you want to develop a successful social media strategy or if you want to enhance an existing strategy, do yourself a favor and read this book.
2 of 2 people found the following review helpful
Essential reading from the trenches Jan. 25 2012
By Maddie Grant - Published on
Format: Hardcover Verified Purchase
I stand by my praise quote: "This book is a MUST READ for anyone implementing social media for a large organization--you'll learn the true, valuable lessons from someone who's been there and learned the craft the hard way."

We need more books like this. So many businesses are doing the work of social media management - and, if they are doing it successfully, humanizing themselves in the process - and we want to read more insights from people who are actually living and breathing it, not those who are just playing with it and presenting the same old ideas everywhere they go to audiences who don't know any better. THIS is the kind of book you should be reading - with lessons from the trenches, not just from the podium. (Though if Christopher is speaking somewhere - go, and relish the opportunity to ask him questions as someone who's truly immersed in the real work of social media.)
1 of 1 people found the following review helpful
Great book for teaching undergrad students! Jan. 14 2015
By Amazon Customer - Published on
Format: Hardcover
This is a great book if you're teaching a college class!

I teach an undergraduate social media marketing course and needed a professional book. With recent tuition hikes, etc... there is a push for faculty to require professional books like this one rather than pricey textbooks - $25 vs. $100. Publishing reps sent me over 30 books to review and consider. I spent an entire Saturday skimming through each one.

Here's why I picked this book:

1) Chris Barger actually worked as a social media professional. It wasn't all theory and buzzwords. He actually did the work, wrote the text, dealt with internal politics and personally handled a really nasty online crisis. He spoke about each element of a social media plan then shared his personal experiences. Students got it because he connected the concept with actual events.

2) The book is written like a conversation. He drops a few curse words and points out his mistakes. Wow! Again, students connected with it because he sounded like a human being and not a boring, clinical textbook. If you follow him on Twitter, he sounds the same. Truly genuine which students picked up on right way. So many students told me that this was the first book that they ever really read cover to cover in college. Considering my course is a 4000-level for seniors, that's saying something.

3) The information was timely and timeless. Because the content focused on strategy and not the "how to use" social media platforms, the book is just as relevant today and it was when it was published. I teach strategic concepts with a book and "how to" via class assignments. A good business approach never ages.

I've required this book for five classes and it's been a hit each time. When students actually rave about the book on the final course survey, you know it's a winner!
1 of 1 people found the following review helpful
Very Good March 21 2012
By D. Lawyer - Published on
Format: Hardcover Verified Purchase
I really just started getting into the meat and potatoes of The Social Media Strategist but what I've read so far is pretty good. Still driving through parts of the book which I am familiar with (having already been involved in social media strategy design), there are always tid bits here and there which I have found useful.

Despite the fact that I already provide Social Media Strategy Design assistance to businesses and individuals, this book is still a trusty resource to have on the shelf...
1 of 1 people found the following review helpful
Good Info June 13 2013
By writer1417 - Published on
Format: Kindle Edition Verified Purchase
I enjoyed this book very much, being relatively new to my position as a Social Media Strategist. However, I would have liked to see a bit more on strategy - specifically strategic plan examples. Overall though, great information.