From Publishers Weekly
The founder of Tom's of Maine offers a thoughtful look at business ethics.
Copyright 1994 Reed Business Information, Inc.
From Library Journal
In 1974 Chappell and wife Kate founded Tom's of Maine, a company that makes products using only natural ingredients. By 1981 this company, started with a $5000 loan, was registering $1.5 million in sales. Despite this success, Chappell was unhappy; he felt disconnected from the company. He enrolled in divinity school, where he decided to re-create his company in a way that would encourage respect for the individual, the community, and the environment. This is the story of that transformation. Many of the ideas presented here, like starting a newsletter or creating small work groups, have been prevalent in management literature for some time, and few companies have the conditions needed to make their success possible. While Tom's of Maine consumers might enjoy reading this account, and others might find it inspirational, only the CEO of a small company could use it to follow in Chappell's footsteps.
- Joshua Cohen, Mid-Hudson Lib. System, Poughkeepsie, N.Y.Copyright 1993 Reed Business Information, Inc.
--This text refers to the
Hardcover
edition.