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Product Description
Review
"One of the more interesting and creative management books of the past few years, The Springboard reflects Denning's strong belief in stories as encapsulated knowledge and his own stories about the World Bank are strongly illustrative of his own passion and knowledge. Read it, and learn from it, and enjoy it!"
-Larry Prusak, Executive Director, IBM Institute for Knowledge-Based Organizations
"For me, reading The Springboard was just that, an amazing spring board for better understanding how to bring strategic change to organizations, how to communicate in ways that impact skeptical audiences and in general, how to rethink knowledge management from a customer perspective. It is also the best thing I have ever read on corporate communication."
-John Seely Brown, Chief Scientist, Xerox Corp,
Co-author of The Social Life of Information
What is it that makes up such a springboard story? The author vividly and openly shares with us his experiences within the bank and outside as the new knowledge management processes are supported, developed and embedded. He includes other springboard stories and, most importantly for his readers, the nature of effective springboard stories is generalised. You will find yourself working up your own and trying them. Here is a powerful tool for managers of change.
Professional Manager
One picture is worth more than a thousand words. A well-told springboard story jump-starts the actions that reports fail to inspire. Stephen Denning has given managers a new way to make things happen.
Professional Manager
This is how all management books should be: creative, informative and entertaining. It is a compelling read for anyone involved with change or anyone who just likes a good story.
Sheila Bullas(director Health Strategies Ltd), for The British Journal of Healthcare Computing
Storytelling is a powerful and formal discipline for organisational change and knowledge management. Explains how organisations can use certain types of stories to communicate new or envisioned strategies,structures, identities, goals /7 values to employees, partners & customers. Personnel Today
Stephen Denning is to be roundly applauded for re-opening the book on storytelling as being at the centre of human communication, knowledge transfer and consequent decision-making. His Springboard story is a very specific story-form, honed to be effective in the context of 21st century organisational change.
Knowledge Management
-Larry Prusak, Executive Director, IBM Institute for Knowledge-Based Organizations
"For me, reading The Springboard was just that, an amazing spring board for better understanding how to bring strategic change to organizations, how to communicate in ways that impact skeptical audiences and in general, how to rethink knowledge management from a customer perspective. It is also the best thing I have ever read on corporate communication."
-John Seely Brown, Chief Scientist, Xerox Corp,
Co-author of The Social Life of Information
What is it that makes up such a springboard story? The author vividly and openly shares with us his experiences within the bank and outside as the new knowledge management processes are supported, developed and embedded. He includes other springboard stories and, most importantly for his readers, the nature of effective springboard stories is generalised. You will find yourself working up your own and trying them. Here is a powerful tool for managers of change.
Professional Manager
One picture is worth more than a thousand words. A well-told springboard story jump-starts the actions that reports fail to inspire. Stephen Denning has given managers a new way to make things happen.
Professional Manager
This is how all management books should be: creative, informative and entertaining. It is a compelling read for anyone involved with change or anyone who just likes a good story.
Sheila Bullas(director Health Strategies Ltd), for The British Journal of Healthcare Computing
Storytelling is a powerful and formal discipline for organisational change and knowledge management. Explains how organisations can use certain types of stories to communicate new or envisioned strategies,structures, identities, goals /7 values to employees, partners & customers. Personnel Today
Stephen Denning is to be roundly applauded for re-opening the book on storytelling as being at the centre of human communication, knowledge transfer and consequent decision-making. His Springboard story is a very specific story-form, honed to be effective in the context of 21st century organisational change.
Knowledge Management
Book Description
The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations is the first book to teach storytelling as a powerful and formal discipline for organizational change and knowledge management. The book explains how organizations can use certain types of stories ("springboard" stories) to communicate new or envisioned strategies, structures, identities, goals, and values to employees, partners and even customers.
Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.
* Provides innovative and powerful tools which can effect organizational change
* Helps organizations share knowledge critical to success in the information economy
* First book on a major emerging trend in organizational change and K.M.
Readers will learn techniques by which they can help their organizations become more unified, responsive, and intelligent. Storytelling is a management technique championed by gurus including Peter Senge, Tom Peters and Larry Prusak. Now Stephen Denning, an innovator in the new discipline of organizational storytelling, teaches how to use stories to address challenges fundamental to success in today's information economy.
* Provides innovative and powerful tools which can effect organizational change
* Helps organizations share knowledge critical to success in the information economy
* First book on a major emerging trend in organizational change and K.M.
Inside This Book
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First Sentence
A springboard story has an impact not so much through transferring large amounts of information, as through catalyzing understanding. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
A springboard story has an impact not so much through transferring large amounts of information, as through catalyzing understanding. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
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Most helpful customer reviews
5.0 out of 5 stars
A simple concept - a powerful idea ...,
By Lesley Shneier (Washington DC) - See all my reviews
This review is from: The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (Paperback)
On the surface, "Storytelling for organizational change" seems like a simple tale of a simple solution to a vexing problem. It is a tale of a journey into the uncharted territory of knowledge management, but it is also a tale of how telling stories enabled major organizational changes to take place. Again on the surface, it seems deceptively simple - just tell a story and the organization will change. Therein lies the paradox: on the surface, it is a simple story. Beneath the surface, though, it is a story of Denning's quiet persistence on the given strategy, of shepherding, coaxing, coercing and guiding others over whom he had no authority to go in the direction of that strategy. Throughout the book, Denning shows how he combined the vision and strategy of sharing knowledge with his search for ways and means to make people in the organization understand what this meant and to get them to buy-in and join the journey. His sensitivity to his audiences' reactions and subsequent deep introspection leads him to question the established ways of communicating about change. This is the real power of "Storytelling for organizational change": it is his introspection, his questioning and research, that led him to uncovering the power of telling stories - and not just any story, but a specific type of story that not only has all the components of the changes being introduced, but also has the power to transport the listener to a place where he or she can actually see their own organization working in the way described in the story. Denning gives specific ideas and tips for finding, creating and using springboard stories for organizational change. What the reader must develop for him- or herself is the ability to emulate Denning's quiet but relentless persistence in the face of both overt and covert resistance - which runs as a second strand throughout the book - in seeking out and using the stories to show how the organizational change is both valid and successful. This book has value to anyone trying to introduce any type of organization change, as well as for introducing knowledge management itself.
2 of 2 people found the following review helpful
3.0 out of 5 stars
The good, the bad and the ugly,
By A Customer
This review is from: The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (Paperback)
For inspiration and understanding the concept and power of storytelling, Dennings book is excellent. As a guide on using storytelling in your daily work - it is somewhat less so. Still, the book has a very valid point. Storytelling really works. If you do not know the concept - get this book! Along the way Denning has several interesting points on why storytelling works. He also offers some advice on how you can build your own stories. Amazingly, his first story reflects excatly my own first try at using storytelling to bring about major change in the face of stiff opposition. In short top-mangement asked me to prepare and present Plan A within a week. Looking into it I quickly became convinced that Plan Z was the only way to go. Having read about the power of storytelling I placed my bets. At the next meeting I simply told my story of Plan Z - and it was accepted on the spot. No-one even mentioned or asked about what happend to Plan A! It was a defining moment in my career. Today I teach storytelling both within my own (large international organisation) and to professionals from several other organisations. Because Denning clearly is a "self-made-man" within storytelling he misses some important points. He is not the only one - and far from the first - to use storytelling as a strategic tool. Denning and I had our first professionel succeses with storytelling at about the same time. However, back then I already had a clear vision of storytelling as a powerful tool - ready to test the rough waters of reality. IMD in Switzerland was teaching storytelling, and I had looked into storyboarding for presentations. I had read studies on which environments and situations that are esspecially favorable to storytelling. and heard about why visualisation sometimes is essential to the story. As well as studying how storytelling - once mastered - can be used to ensure short, crisp and winning business writing. Denning does not cover these aspects. Stephen Denning has an important story to tell, but it should have been kept much more to the point. He seems so much in love with his own succes at storytelling, that he "must" give us the full unabridged version of his own story - and frankly very few professionals have time for that. To sum up, the basic story and main point is good, the writing is bad and the end result ugly - because it could have been so much better than it turned out to be.
5.0 out of 5 stars
A Masterpiece,
By T. D. Bjornsson "interested in innovation" (St. Davids, PA United States) - See all my reviews (REAL NAME)
This review is from: The Springboard: How Storytelling Ignites Action in Knowledge-Era Organizations (Paperback)
I have read a few books and articles about the importance of storytelling in business. This book finally makes sense of it all, and provides useful explanations for why it works where other more traditional approaches simply do not. Well written and highly informative. Simply, a masterpiece!
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