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The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary
 
 

The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary [Hardcover]

Joseph Michelli
4.2 out of 5 stars  See all reviews (5 customer reviews)
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Product Description

From Publishers Weekly

In this paean to "one of the truly exceptional American success stories," Michelli convinces the reader that Starbucks is a great company, but he stumbles when trying to extract "precepts that can enhance your business and your personal life." He explores the various levels on which Starbucks succeeds, from its generous HR policies and lively work environment to its attention to detail and genuine concern for social causes—all of which highlight how singular a company it is. (Michelli throws in the word "unique" as often as twice a sentence.) But when it comes to advice for businesspeople, his "simple, yet not simplistic" tenets are too vague to be very helpful. Michelli notes that he has no personal stake in Starbucks: "I am not here to sell you on the company." But his enthused exclamations—"It is difficult to imagine all the great things that are yet to come for Starbucks"—give The Starbucks Experience the ring of an authorized book. Still, the company's practices are undeniably innovative and inspiring, and even if most of them aren't directly relevant, there's surely something in this book that's applicable to most businesses. (Nov.)
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

Book Description

WAKE UP AND SMELL THE SUCCESS!

You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.

The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to

  • Reach out to entire communities
  • Listen to individual workers and consumers
  • Seize growth opportunities in every market
  • Custom-design a truly satisfying experience that benefits everyone involved

Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.

For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.


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Front Cover | Copyright | Table of Contents | Excerpt | Index
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5 Reviews
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Average Customer Review
4.2 out of 5 stars (5 customer reviews)
 
 
 
 
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1 of 1 people found the following review helpful
5.0 out of 5 stars Lots to learn from a customer service wizard of a company, Dec 30 2009
By 
Mathieu Yuill (Toronto, Canada) - See all my reviews
(REAL NAME)   
This review is from: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardcover)
I'm a big fan of Starbucks and the way they make you feel when you buy product there. In fact I like the way they make you feel even when you don't buy product there.

Author Joseph A. Michelli details Starbuck's five principles of being they use to separate themselves from the pack. They are:

1. Make it your own
2. Everything Matters
3. Surprise and Delight
4. Embrace Resistance
5. Leave Your Mark

Michelli filled the book with wonderful stories and anecdotes that illustrate the five principles. I found they actually served a dual purpose; not only did they help tell the story of Starbucks but they were all really interesting.

What makes this book a great learning tool are the 'Create your own ideas' and 'Ideas to sip on' at the end of each chapter. Michelli does a great job of illustrating what that chapter's principle means in real life and then starts you on the path to implement them in your own workplace. It's a very helpful way to take the theory and put it into action.

Michelli confesses at the end of the book that for all the great stories he heard while research the Starbucks Experience, he also heard some horrible stories. From employees not showing up to being rude to customers but he says those types of stories were few and far between. The same can be said for his book. What I found odd is every time he would name a Starbucks drink, the registered trademark symbol would follow. It's the kind of thing you'd expect to see in a marketing piece opposed to a business book. I'm not sure why they're there, perhaps it was part of an agreement to get more access to company execs or perhaps Starbucks paid a fee to have the book written.

I reviewed this book in more detail on my Web site: [...]
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1 of 1 people found the following review helpful
5.0 out of 5 stars Lessons learned for any Business Owner, Jan 8 2008
This review is from: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardcover)
Reading the other review, I do agree that it is a one-sided story of Starbucks. However, I do not agree that only the devoted starbucks crew should read it. Any business person, especially that owns a business that is in the same sector as Starbucks will get a lot from this book.

While I disagree with some of the practices that Starbucks has, this books has taught me a lot of things that I can apply to my business to make it grow.

The lessons in each chapter are really hammered into your brain and is exactly what I needed to get me back on track.

I recommend this book
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5.0 out of 5 stars The Starbucks Experience - is an experience, Sep 20 2011
This review is from: The Starbucks Experience: 5 Principles for Turning Ordinary Into Extraordinary (Hardcover)
This book gave me those aha moments all the way through. I own a hair salon and all the business experience from Starbucks I am implementing inthe salon. I recommend this book for any business.
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