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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company [Hardcover]

Steve Blank , Bob Dorf
5.0 out of 5 stars  See all reviews (2 customer reviews)
List Price: CDN$ 49.12
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Book Description

March 1 2012
A step-by-step guide to getting startups right.

Frequently Bought Together

The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company + Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers + The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
Price For All Three: CDN$ 88.71

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Inside This Book (Learn More)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Most helpful customer reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Indispensible Reading for anyone with a pulse. March 10 2014
By muunkky
Format:Kindle Edition|Verified Purchase
These lessons are no longer really just for startups anymore. This is just how to do business and how to understand how value is created.
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5.0 out of 5 stars Excellent Book May 1 2013
Format:Hardcover|Verified Purchase
If you're trying to do a startup, this book is an excellent place to start. It's a lot of work and really hard - but that's the point, right?
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Most Helpful Customer Reviews on (beta) 4.5 out of 5 stars  173 reviews
210 of 230 people found the following review helpful
3.0 out of 5 stars Brilliant authors, less brilliant editing Oct. 30 2012
By Uffe Thomsen - Published on
Format:Hardcover|Verified Purchase
I have no doubt that this book is written by really cool people, who actually know what they are taking about.

Running a small startup myself, I however would never find time to actually read a book this size - let alone filling out the 42 different checklist at the end. This book suffers, from what we in Europe would call what could be translated to the "American texbook disease". You guys are paid per word when you write stuf, and that shows.

So please Blank & Dorf - next time look to your friend Osterwalder (Businews Model Generation) to se how you can make deep insights easy acessible. I have have no doubt that you're brilliant people, but either you haven't done the Customer Development yourself this time - or startup owners are just not the intended customer.

If you could write something quickly accessible (i.e. shorter), i would be happy to pay the same amount - or even more for such a book. - Just to give you some customer feedback :-)

Best Regards (and I mean it)

Uffe Thorup Thomsen
102 of 110 people found the following review helpful
1.0 out of 5 stars NOT the same as TSOM! Sept. 10 2013
By Jessica - Published on
Format:Kindle Edition|Verified Purchase
The kindle version of this is NOT the same as The Startup Owner's Manual! Instead you get the Startup Owner's Strategy Guide, which is a very condensed version. I bought this for a class and was super frustrated to find that it wasn't the same as the original hardcover book. I am going to try to get a refund because it's not what was advertised to me. Ugh.
64 of 69 people found the following review helpful
5.0 out of 5 stars Gain an unfair advantage ... June 18 2012
By James J. Hornthal - Published on
Having started 8 business and invested in over 50 more, I wish I had this resource a long long time ago. It is an entrepreneur's job to manage the risks of their enterprise, and to allocate resources where they are most needed. Before The Startup Owner's Manual, most of us were left to our own devices, randomness, and serendipity. The near-death experiences of most successes have been glorified with the buzz word "pivot". But what does that really mean, and can you expect to learn when, why and how to iterate successfully? The answer is yes; the recipe calls for equal parts of the business model canvas and customer development, with a healthy dose of constant agile development and customer interactions. Combining the right ingredients in the right order is a process, and how to best navigate that process is revealed in this invaluable guide book for anyone who wants to figure out if their great idea can become a great business. It also gives angel and venture investors an edge in evaluating proposals, looking to see if the team has gotten out of the building enough to know their target market, can articulate a compelling value proposition, and know how to get, keep and grow customers.
42 of 46 people found the following review helpful
1.0 out of 5 stars Misleading product information for Kindle version Dec 12 2013
By James Britt - Published on
Format:Kindle Edition|Verified Purchase
Misleading product information for Kindle version. If you buy the Kindle version you do not get the book shown. You get a different (albeit related) book, "The Startup Owner's Manual Strategy Guide".

I feel sort of bad leaving such a low-star rating but people looking for the Kindle version need to something to alert them.
86 of 103 people found the following review helpful
2.0 out of 5 stars Disappointing, typical content-lite business book June 17 2012
By Knowledge Sponge - Published on
Format:Hardcover|Verified Purchase
I was tempted by this from an excerpt I saw on the web. Sadly, it follows the usual pattern of business books: an interesting idea that could be explained in a couple of pages, expanded by means of much repitition and many almost identical anecdotes, to fill a complete book. The idea is sound enough: don't build a plan and then execute it slavishly, thereby ending up with a product nobody wants. Instead, find yourself some customers early on, continuously get their feedback, and be prepared to reinvent your product and company, possibly several times. There, I just saved you the purchase price. All the examples are drawn from Web 2.0 type businesses, and the title should really be "The Web Service Startup Owners Manual". Web-delivered services, such as social networking, lend themselves very well to continuous revision - there is no deployed software to update, and changes are cheap and easy. This of course is why such companies are so fashionable amongst VCs. The concept is much harder to apply to a traditional software or infrastructure company, and pretty well impossible with hardware or silicon.
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