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The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company Hardcover – Mar 1 2012

4.3 out of 5 stars 3 customer reviews

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  • The Startup Owner's Manual: The Step-By-Step Guide for Building a Great Company
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Product Details

  • Hardcover: 608 pages
  • Publisher: K&S Ranch Consulting; 1 edition (March 1 2012)
  • Language: English
  • ISBN-10: 0984999302
  • ISBN-13: 978-0984999309
  • Product Dimensions: 3.2 x 21 x 25.4 cm
  • Shipping Weight: 1.2 Kg
  • Average Customer Review: 4.3 out of 5 stars 3 customer reviews
  • Amazon Bestsellers Rank: #8,312 in Books (See Top 100 in Books)
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Front Cover | Copyright | Table of Contents | Excerpt | Index
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Top Customer Reviews

Format: Kindle Edition Verified Purchase
These lessons are no longer really just for startups anymore. This is just how to do business and how to understand how value is created.
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Format: Hardcover Verified Purchase
If you're trying to do a startup, this book is an excellent place to start. It's a lot of work and really hard - but that's the point, right?
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Format: Hardcover Verified Purchase
Good book. Very detailed, but seems dated and very textbook oriented with repetitive information.
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Most Helpful Customer Reviews on Amazon.com (beta)

Amazon.com: HASH(0xa2cbd3b4) out of 5 stars 233 reviews
196 of 211 people found the following review helpful
HASH(0xa2cc3f30) out of 5 stars NOT the same as TSOM! Sept. 10 2013
By Jessica - Published on Amazon.com
Format: Kindle Edition Verified Purchase
The kindle version of this is NOT the same as The Startup Owner's Manual! Instead you get the Startup Owner's Strategy Guide, which is a very condensed version. I bought this for a class and was super frustrated to find that it wasn't the same as the original hardcover book. I am going to try to get a refund because it's not what was advertised to me. Ugh.
260 of 286 people found the following review helpful
HASH(0xa2c15198) out of 5 stars Brilliant authors, less brilliant editing Oct. 30 2012
By Uffe Thomsen - Published on Amazon.com
Format: Hardcover Verified Purchase
I have no doubt that this book is written by really cool people, who actually know what they are taking about.

Running a small startup myself, I however would never find time to actually read a book this size - let alone filling out the 42 different checklist at the end. This book suffers, from what we in Europe would call what could be translated to the "American texbook disease". You guys are paid per word when you write stuf, and that shows.

So please Blank & Dorf - next time look to your friend Osterwalder (Businews Model Generation) to se how you can make deep insights easy acessible. I have have no doubt that you're brilliant people, but either you haven't done the Customer Development yourself this time - or startup owners are just not the intended customer.

If you could write something quickly accessible (i.e. shorter), i would be happy to pay the same amount - or even more for such a book. - Just to give you some customer feedback :-)

Best Regards (and I mean it)

Uffe Thorup Thomsen
92 of 101 people found the following review helpful
HASH(0xa2c1515c) out of 5 stars Misleading product information for Kindle version Dec 12 2013
By James Britt - Published on Amazon.com
Format: Kindle Edition Verified Purchase
Misleading product information for Kindle version. If you buy the Kindle version you do not get the book shown. You get a different (albeit related) book, "The Startup Owner's Manual Strategy Guide".

I feel sort of bad leaving such a low-star rating but people looking for the Kindle version need to something to alert them.
76 of 83 people found the following review helpful
HASH(0xa2c15450) out of 5 stars Gain an unfair advantage ... June 18 2012
By James J. Hornthal - Published on Amazon.com
Format: Hardcover
Having started 8 business and invested in over 50 more, I wish I had this resource a long long time ago. It is an entrepreneur's job to manage the risks of their enterprise, and to allocate resources where they are most needed. Before The Startup Owner's Manual, most of us were left to our own devices, randomness, and serendipity. The near-death experiences of most successes have been glorified with the buzz word "pivot". But what does that really mean, and can you expect to learn when, why and how to iterate successfully? The answer is yes; the recipe calls for equal parts of the business model canvas and customer development, with a healthy dose of constant agile development and customer interactions. Combining the right ingredients in the right order is a process, and how to best navigate that process is revealed in this invaluable guide book for anyone who wants to figure out if their great idea can become a great business. It also gives angel and venture investors an edge in evaluating proposals, looking to see if the team has gotten out of the building enough to know their target market, can articulate a compelling value proposition, and know how to get, keep and grow customers.
35 of 38 people found the following review helpful
HASH(0xa2c15954) out of 5 stars Poorly formatted and somewhat redundent April 14 2013
By Jonah - Published on Amazon.com
Format: Hardcover Verified Purchase
The first qualm I have with the book is simply its formatting. The book is fairly short but appears in the Amazon description as a very large text because it is essentially repeated. There is one subset of the book for web or app startups and another version for physical channel startups. There is very little difference between the two, so most of those two versions are redundant. Its not expected that a person reads both sections, from what I understand. But the formatting isn't really mentioned anywhere in the start of the book or even the kindle index. So it comes as a surprise when you're about 50% through the book and it ends, in effect.

The second thing that makes me lower my rating is simply that the information isn't very original. Steve Blank's book on the four steps to Epiphany set the groundwork for the concepts, but more importantly the "lean startup" methodology is espoused by Eric Reis' book of the same name which was published in September 2011. The book "Running Lean" came out the same week as this book (early March 2013) but goes in to MUCH more depth on how to execute the lean startup methodology in practice.

So, in summary, its decent material but strangely organized. And my suggestion is to read Eric Reis' "Lean Startup" for the concept, and then "Running Lean" for specific execution guidance.


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