Nearly everyone responds to a good yarn, and that's precisely the point behind The Story Factor
by Annette Simmons. A "collaborative behaviour" consultant to public and private organisations, Simmons argues that storytelling may just be the best management tool available to modern business leaders because it exerts influence in ways that other techniques cannot. And she doesn't suggest that stories be exclusively reserved for formal presentations, either; on the contrary, Simmons shows how they can be used effectively in small group settings and even one-on-one situations. She begins by describing six basic types that can be adapted to any circumstance (Who I Am, Why I Am Here, The Vision, Teaching, Values-In-Action, and I Know What You Are Thinking). She then offers pointers for finding them, and advises that ideas be jotted down whenever they appear, built upon consistently, and practised in private until the telling comes naturally. To that end she includes helpful tips on presentation, noting that the words are only part of a package that includes body language, clothing, tone and other components. Follow her lead, and you'll likely never relate to any individual or group in the same way again. --Howard Rothman
From Library Journal
In this highly readable book, business communications consultant and author Simmons (Territorial Games) pitches storytelling as the modus operandi for business success. Identifying six stories one must learn how to tell "Who Am I," "Why I Am Here," "The Vision," "Teaching," "Values in Action," and "I Know What You Are Thinking" Simmons illustrates how they can be applied under any circumstance. A successor to Dale Carnegie's classic How To Win Friends and Influence People, this work follows the format of a traditional textbook, mirroring a PowerPoint presentation with minimal text and maximum graphics, bullet-pointing, etc. Potentially useful as a communications text, this is a viable selection for public libraries looking to strengthen their business communications collection. Robert Moore, Itworld.com, Southboro, MA
Copyright 2001 Reed Business Information, Inc.