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Nearly everyone responds to a good yarn, and that's precisely the point behind The Story Factor by Annette Simmons. A "collaborative behaviour" consultant to public and private organisations, Simmons argues that storytelling may just be the best management tool available to modern business leaders because it exerts influence in ways that other techniques cannot. And she doesn't suggest that stories be exclusively reserved for formal presentations, either; on the contrary, Simmons shows how they can be used effectively in small group settings and even one-on-one situations. She begins by describing six basic types that can be adapted to any circumstance (Who I Am, Why I Am Here, The Vision, Teaching, Values-In-Action, and I Know What You Are Thinking). She then offers pointers for finding them, and advises that ideas be jotted down whenever they appear, built upon consistently, and practised in private until the telling comes naturally. To that end she includes helpful tips on presentation, noting that the words are only part of a package that includes body language, clothing, tone and other components. Follow her lead, and you'll likely never relate to any individual or group in the same way again. --Howard Rothman
In this highly readable book, business communications consultant and author Simmons (Territorial Games) pitches storytelling as the modus operandi for business success. Identifying six stories one must learn how to tell "Who Am I," "Why I Am Here," "The Vision," "Teaching," "Values in Action," and "I Know What You Are Thinking" Simmons illustrates how they can be applied under any circumstance. A successor to Dale Carnegie's classic How To Win Friends and Influence People, this work follows the format of a traditional textbook, mirroring a PowerPoint presentation with minimal text and maximum graphics, bullet-pointing, etc. Potentially useful as a communications text, this is a viable selection for public libraries looking to strengthen their business communications collection. Robert Moore, Itworld.com, Southboro, MA
Copyright 2001 Reed Business Information, Inc.
Having loved stories as a youngster (especially the Greek myths as related by my mother), I lost sight of the power of stories until I became a management consultant. Read morePublished on July 15 2006 by Donald Mitchell
I highly recommend Annette Simmons The Story Factor for a new and different look at the way we communicate. Read morePublished on July 14 2004 by Mary E Foltz
Since I consider Power Point presentations a notch below prehistoric cave painting as an effective form of communication, I have sought out and read the best books that I could... Read morePublished on July 12 2004
I bought this book during a recent business trip to the US, hoping that it would "teach" a few tips on how to build your own personal stories, facts and so on. Read morePublished on July 12 2004
I had been interviewing with several other companies for about 5 months, called back for second rounds, but still not hired. Read morePublished on July 11 2004
I am responsible for leadership development in the largest healthcare system in the country--the Veterans Healthcare Administration. Read morePublished on July 9 2004 by Kathryn Young
I loved the the sassy insights, the short stories and the literary references that make this book a good read! And I found its analysis useful too. Read morePublished on July 9 2004 by Meena S. Wilson
Annette Simmons has done it again. Her book about storytelling beautifully illustrates what she is trying to teach us: that we are more powerful through story telling. Read morePublished on July 6 2004 by Mary LoVerde
This book is admazing. The story factor is an "old" yet very new tool on how to shape culture I give lectures all over the nation on story telling and I would not think... Read morePublished on July 6 2004 by Dr. Carolyn Smeltzer