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The Strategy and Tactics of Pricing (5th Edition) [Hardcover]

Thomas Nagle , John Hogan , Joseph Zale
4.0 out of 5 stars  See all reviews (1 customer review)
List Price: CDN$ 121.75
Price: CDN$ 76.70 & FREE Shipping. Details
You Save: CDN$ 45.05 (37%)
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Book Description

March 2 2010 0136106811 978-0136106814 5
A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.

The Strategy and Tactics of Pricing
shows readers how to manage markets strategically–rather than simply calculate pricing based on product and profit–in order to improve their competitiveness and the profitability of their offers.

The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in today’s markets.
 
 

Frequently Bought Together

The Strategy and Tactics of Pricing (5th Edition) + Priceless: The Myth of Fair Value (and How to Take Advantage of It) + Pricing with Confidence: 10 Ways to Stop Leaving Money on the Table
Price For All Three: CDN$ 109.64


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From the Back Cover

KEY BENEFIT:The Strategy and Tactics of Pricingshows readers how to manage markets strategically—rather than simply calculate pricing based on product and profit—in order to improve their competitiveness and the profitability of their offers.

KEY TOPICS: Strategic Pricing; Value Creation; Price Structure; Price and Value Communication; Pricing Policy; Price Level; Pricing Over the Product Life Cycle; Pricing Strategy Implementation; Costs; Financial Analysis; Competition; Measurement of Price Sensitivity; Ethics and the Law
 
MARKET: For those interested in learning about market pricing.
 

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4.0 out of 5 stars Very informative May 23 2014
By ck022
Format:Hardcover|Verified Purchase
Definitely an informative book. There's lots in it and it's not always easy to get to the relevant pieces given the breadth of the topic.
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