There are a lot of books on Trust out there, and I've read a lot of them in my research. A comparison may help. I do not wish to disparage any of the other fine tomes out there, which approach the topic of Trust in different and powerful ways. But one thing Feltman's title has going for it is that the reader does not need to slog through endless chapters on the research, the studies, the data, and the proof. Another distinction is that he ties Trust to the heart. His four dimensions of Trust are Sincerity, Reliability, Competence, and CARE -- the human connection that is so vitally important. While executives are often very smart and book smart, the reality is that for many of them, reading a book is a luxury of time that they do not have. But this book can be easily read in a short time -- under an hour -- and so I've found that even busy leaders will commit the time to read it. And in the end, it's the accessibility that makes it so good.