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The Tipping Point: How Little Things Can Make a Big Difference [Paperback]

Malcolm Gladwell
4.1 out of 5 stars  See all reviews (368 customer reviews)
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Book Description

Jan. 7 2002
The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

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The Tipping Point: How Little Things Can Make a Big Difference + Blink: The Power of Thinking Without Thinking + Outliers: The Story of Success
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From Amazon

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan --This text refers to the Hardcover edition.

From Publishers Weekly

The premise of this facile piece of pop sociology has built-in appeal: little changes can have big effects; when small numbers of people start behaving differently, that behavior can ripple outward until a critical mass or "tipping point" is reached, changing the world. Gladwell's thesis that ideas, products, messages and behaviors "spread just like viruses do" remains a metaphor as he follows the growth of "word-of-mouth epidemics" triggered with the help of three pivotal types. These are Connectors, sociable personalities who bring people together; Mavens, who like to pass along knowledge; and Salesmen, adept at persuading the unenlightened. (Paul Revere, for example, was a Maven and a Connector). Gladwell's applications of his "tipping point" concept to current phenomena--such as the drop in violent crime in New York, the rebirth of Hush Puppies suede shoes as a suburban mall favorite, teenage suicide patterns and the efficiency of small work units--may arouse controversy. For example, many parents may be alarmed at his advice on drugs: since teenagers' experimentation with drugs, including cocaine, seldom leads to hardcore use, he contends, "We have to stop fighting this kind of experimentation. We have to accept it and even embrace it." While it offers a smorgasbord of intriguing snippets summarizing research on topics such as conversational patterns, infants' crib talk, judging other people's character, cheating habits in schoolchildren, memory sharing among families or couples, and the dehumanizing effects of prisons, this volume betrays its roots as a series of articles for the New Yorker, where Gladwell is a staff writer: his trendy material feels bloated and insubstantial in book form. Agent, Tina Bennett of Janklow & Nesbit. Major ad/promo. (Mar.)
Copyright 2000 Reed Business Information, Inc. --This text refers to the Hardcover edition.

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Most helpful customer reviews
13 of 15 people found the following review helpful
1.0 out of 5 stars No analysis, just amusing stories Dec 17 2003
Format:Paperback
This book is presented as an explanation of what it is that might cause something to go from insignificance to ubiquity. It in fact does nothing of the sort and is actually just an amusing collection of stories.
It is well written as a social history, and has a light, journalistic style good for dipping into, but the reader is left absolutely none the wiser as to why any of it happened. I would therefore class it as pretty much a waste of anyone's time.
One thing that particularly annoyed me about this book is that chaos theory - a branch of mathematics almost 40 years old, for the analysis and prediction of exactly the sort of thing this book is wondering about - is mentioned only once: as a footnote.
That's like writing a book about why planets stay in orbit around the sun, and mentioning astrophysics as an aside.
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51 of 60 people found the following review helpful
Format:Hardcover
Some voracious reading of research on...
(1) "Network externalities" and "network effects" from economics and
(2) WOM (word of mouth) research from social/cognitive psychology
...and shamelessly rehashing them with a doozy touchy-feely spin on "small things can inspire big things" a la "Pay it Forward" (that Helen Hunt/Kevin Spacey rigmarole) -- and lo and behold, you have a tipping point for a book that people are stomping over each other to buy and magically provoke their thinking about marketing or sociological phenomena.
Indeed every once in a while we need a business book that summarizes and makes sense of all that goes on in academia, so even such blatant intellectual debauchery would be fine as long as the BASIC professional integrity of attribution was upheld. The very least one can expect from such a self-proclaimed "biography of an idea" endeavour is an honest acknowledgement of WHERE the idea came from.
As though it was not embarrassing enough that epithets like "maven" and "connector" are well established in WOM or network externality research since nearly 20 years, we were also fed with the MOST commonly used illustrations -- faxes becoming important because other people had faxes, or some quaint fashion catching up overnight (Hush Puppies in this case, but it could be any number of things), or how broadband has swept our world, or the success of a TV show -- these are all primetime textbook examples to explain the very fundamental concepts of network externality in ECON 101. Some arcane mention of epidemiologists' theories does not count because the whole hypothesis here is to provide something that is "beyond the world of medicine and diseases".
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2 of 2 people found the following review helpful
3.0 out of 5 stars Interesting but Outdated Jan. 9 2012
Format:Hardcover
There are two observations that need to be made at the outset of this review:

1. I read this book after reading "Outliers" and so I expected to be 'wowed' in much the same manner; which I wasn't. Having said that, however, I still found the book to be quite interesting, as much of the information presented a novel (at least to me) way of looking at what happens around me.

2. How can I say a book that's barely 12 years old is "outdated"? Well this was written before the advent of facebook, twitter, texting, blogs (at least as we know them today), and, in fact, the internet as it is today. Which leads to Gladwell making an illustration that now seems laughable: A "connector" faxing his friends to tell them about a great restaurant. Yeah, faxing. So I say this book seems outdated simply because the "word of mouth" phenomena has drastically changed. I'm sure all of us have a relatively HUGE sphere of influence through facebook, amazon reviews, etc. that just didn't exist when this book was written. So bear in mind, we live in a vastly different world than that to which Gladwell was writing.

As to the specific content of this book, Gladwell has it broken up into 8 chapters, which could really be just 2 sections:

1. What it takes to have a "social epidemic" and 2. "Case Studies".

In the first section he talks about the type of people that must be involved in social epidemics; namely "connectors" (who bring people together), "Mavens" (who bring information to the people) and "Salesmen" (who make us love it). The first section also deals with "stickiness", a characteristic of social epidemics that I can best liken to the part of a song that gets stuck in your head. It's that something that makes it unforgettable and makes you keep coming back.
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4.0 out of 5 stars One Tip Backward and One Tip Forward June 2 2004
Format:Paperback
The author is a magazine writer and a good one. Magazine writers pretty much screwed up the definition of organizational theory several years ago via word of mouth so perhaps it is time to re-invent the concept of 'theory' as it realtes to word of mouth communication. One Tip backward and one Tip Forward. So it goes.
Move quickly throught the first section on epidemics (sophomoric)but focus on the author's practical defintion and description of a 'maven'...the human with a database mind and how that type of mind fits within various communication and business systems that are emerging across the world. That theme of the importance of the 'maven' in business or in social systems that runs throughout this book is worth the price of the book.
If respect for the mavens among us reaches a tipping point this author will have achieved a new 'theory' of organization design which will move him from the magazine racks to the coffee shops where ...the really important decisions are made now days.
Nice Read. Try it. You'll like it.
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Most recent customer reviews
5.0 out of 5 stars Amazing!
A critical look into the social science of success phenomenon. An excellent read and must-have literature for the budding entrepreneur. A real pleasure to read and apply.
Published 28 days ago by Sebastien
5.0 out of 5 stars Another Great Read
Like the other Malcolm Gladwell books that I have read (Yes, I read his works out of order), this one was well written, interesting, and thoughtful. Read more
Published 4 months ago by Natasha Cooper
5.0 out of 5 stars Malcolm Gladwell takes fresh look at facts.
I have enjoyed every one of Gladwell's books. He has a way of taking a second look at society and coming up with a unique perspective on social trends and conclusions.
Published 4 months ago by naomi catching
5.0 out of 5 stars Excellent Gift
I bought Malcolm Gladwell's book "The Tipping Point: How Little Things Can Make a Big Difference" (year 2000) as a gift for a friend. He really liked this book. Read more
Published 5 months ago by Deerpath
4.0 out of 5 stars The Tipping Point: How Little Things Can Make a Big Difference
It has given me new ways to look at old patterns that I have observed .... His organization and examples help me retain the concepts
Published 18 months ago by Brenda Jean
4.0 out of 5 stars The weight that tipped the balance
A good reflection on the triggers. Some may think that they are still American recipes. It should be read and make sense of things. Read more
Published on Aug. 1 2011 by Johanne B
4.0 out of 5 stars Good Read in a Soft Science
Tipping Point is one of an emerging trend of marketing, economic, social science type books that seems to delight in being counter-intuitive and corelating issues in a manner that... Read more
Published on June 9 2011 by Bart Breen
5.0 out of 5 stars Little things are not always little..
This is an interesting book. There are so many examples of the effects of little things on big changes. I am sceptical about some of the arguments though. Read more
Published on Jan. 4 2011 by Ash
5.0 out of 5 stars "A life changer"
The Tipping Point is a permanent fixture in my personal library. Not only is this book one of the best trade hardbacks I've ever read, but it's also a book that I continue to look... Read more
Published on Dec 27 2010 by Brandon Royal
4.0 out of 5 stars Appreciation Of The Group Thinking Process.
I read this quite a while ago. The term tipping point, has since entered into pop culture. In fact most of the time the term tipping point is used, there seems to be a... Read more
Published on July 13 2010 by Patrick Sullivan
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