The Tipping Point: How Little Things Can Make a Big Difference Hardcover – May 4 2000
|New from||Used from|
Customers Who Bought This Item Also Bought
To get the free app, enter your e-mail address or mobile phone number.
What Other Items Do Customers Buy After Viewing This Item?
Top Customer Reviews
1. I read this book after reading "Outliers" and so I expected to be 'wowed' in much the same manner; which I wasn't. Having said that, however, I still found the book to be quite interesting, as much of the information presented a novel (at least to me) way of looking at what happens around me.
2. How can I say a book that's barely 12 years old is "outdated"? Well this was written before the advent of facebook, twitter, texting, blogs (at least as we know them today), and, in fact, the internet as it is today. Which leads to Gladwell making an illustration that now seems laughable: A "connector" faxing his friends to tell them about a great restaurant. Yeah, faxing. So I say this book seems outdated simply because the "word of mouth" phenomena has drastically changed. I'm sure all of us have a relatively HUGE sphere of influence through facebook, amazon reviews, etc. that just didn't exist when this book was written. So bear in mind, we live in a vastly different world than that to which Gladwell was writing.
As to the specific content of this book, Gladwell has it broken up into 8 chapters, which could really be just 2 sections:
1. What it takes to have a "social epidemic" and 2. "Case Studies".
In the first section he talks about the type of people that must be involved in social epidemics; namely "connectors" (who bring people together), "Mavens" (who bring information to the people) and "Salesmen" (who make us love it). The first section also deals with "stickiness", a characteristic of social epidemics that I can best liken to the part of a song that gets stuck in your head. It's that something that makes it unforgettable and makes you keep coming back.Read more ›
It is well written as a social history, and has a light, journalistic style good for dipping into, but the reader is left absolutely none the wiser as to why any of it happened. I would therefore class it as pretty much a waste of anyone's time.
One thing that particularly annoyed me about this book is that chaos theory - a branch of mathematics almost 40 years old, for the analysis and prediction of exactly the sort of thing this book is wondering about - is mentioned only once: as a footnote.
That's like writing a book about why planets stay in orbit around the sun, and mentioning astrophysics as an aside.
(1) "Network externalities" and "network effects" from economics and
(2) WOM (word of mouth) research from social/cognitive psychology
...and shamelessly rehashing them with a doozy touchy-feely spin on "small things can inspire big things" a la "Pay it Forward" (that Helen Hunt/Kevin Spacey rigmarole) -- and lo and behold, you have a tipping point for a book that people are stomping over each other to buy and magically provoke their thinking about marketing or sociological phenomena.
Indeed every once in a while we need a business book that summarizes and makes sense of all that goes on in academia, so even such blatant intellectual debauchery would be fine as long as the BASIC professional integrity of attribution was upheld. The very least one can expect from such a self-proclaimed "biography of an idea" endeavour is an honest acknowledgement of WHERE the idea came from.
As though it was not embarrassing enough that epithets like "maven" and "connector" are well established in WOM or network externality research since nearly 20 years, we were also fed with the MOST commonly used illustrations -- faxes becoming important because other people had faxes, or some quaint fashion catching up overnight (Hush Puppies in this case, but it could be any number of things), or how broadband has swept our world, or the success of a TV show -- these are all primetime textbook examples to explain the very fundamental concepts of network externality in ECON 101. Some arcane mention of epidemiologists' theories does not count because the whole hypothesis here is to provide something that is "beyond the world of medicine and diseases".Read more ›
Move quickly throught the first section on epidemics (sophomoric)but focus on the author's practical defintion and description of a 'maven'...the human with a database mind and how that type of mind fits within various communication and business systems that are emerging across the world. That theme of the importance of the 'maven' in business or in social systems that runs throughout this book is worth the price of the book.
If respect for the mavens among us reaches a tipping point this author will have achieved a new 'theory' of organization design which will move him from the magazine racks to the coffee shops where ...the really important decisions are made now days.
Nice Read. Try it. You'll like it.
Most recent customer reviews
This book does a great job of exploring "epidemics". It provides a variety of examples and explanations of the psychology and sociology behind social "epidemics". Read morePublished 11 months ago by Steven T.