The reason I like it is not because I suddenly got interest in the field of biology, but it gives me an exposition of Phenomenonlogy philosophy (Husserl, Heiddeger, Gadamer), not from very abstract first philosophical princples, but from phisical and biological roots, so renders this heavy idea far eaiser to be assimilated (although it is still enormously heavy to me:-) ).
So why I like Phenomenology and Autopoiesis? It fundamentally change the way I see the world, both in terms of the nature, humanbeing, and society. Those concepts of "Structural Coupling", "Natural Drifting", "Structure Determined Behavior", "Consensual Domain" are very powerful and proves how so much of our common sense are fundamentally wrong. Those powerful idea has implications and applications, which permeat our life everytime, everywhere.
Drawing on those conceptualizations, I can induce convicing answers to those seemingly simple, but actually very complex questions, at a underlying structural level, such as why defeating ourselves and changing our bad habit is so difficult and how to achieve that feat? How we can be in control of our own lives? Why misunderstanding with and among our relatives, friends are so common, and how to handle? Why different persons have the exactly contrary interpretations to the same situation, the root of multi-perspectives? Why constantly our contributions to others result in indifferent response or even revenge (this conceptulization is actually, sometimes wrong).... and, maybe most importantly, why love lies at the core of our being!
I also, borrows the idea of Autopoieis to elaborate and address the corporate cutural issues inherent in the ERP system implementation, which is the core idea of my dissertation that I am now working on.
Rememeber "Matrix"? the movie features Lewis, the idea behind this movie can be explained precisely by the concept Autopoiesis. The idea of Matrix, which is built to control human mind and render them to slaves of power supplier is ofcourse, radical, but if we can learn from Neo, the main figure, try to break out of our mind structure, to learn to be more open, then it is much likely that we can realize our full potential as human being, the most advanced form of Autopoiesis. The concept of Autopoiesis gives you the RED PILL!
Science is powerful not because it is true, science is true because it is powerful! I believe if I keep asking myself the question "why", remain "childish" in this sense, then I gonna make a difference from the ORIGINAL me!