- Paperback: 240 pages
- Publisher: Adams Media; 4 edition (April 19 2006)
- Language: English
- ISBN-10: 1593374968
- ISBN-13: 978-1593374969
- Product Dimensions: 22.6 x 16.8 x 1.7 cm
- Shipping Weight: 318 g
- Average Customer Review: 3.0 out of 5 stars See all reviews (2 customer reviews)
- Amazon Bestsellers Rank: #128,424 in Books (See Top 100 in Books)
|
||||||||||||||||||
|
||||||||||||||||||
|
||||||||||||||||||
|
There is a newer edition of this item:
|
Product Details |
Product Description
Product Description
More than 5 million businesses have profited from this unique step-by-step marketing system. "The Ultimate Marketing Plan, 3rd Edition" shows readers how to put together the most promotable message possible for any product or service. Filled with practical, no-nonsense ideas that help readers position their product, build buzz and make money, this updated edition includes expanded coverage on Internet marketing.
About the Author
Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty years for both large and small businesses. He is also a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. and Canada while his Web site receives more than 10,000 dedicated visitors a month.
Inside This Book
(Learn More)
First Sentence
In 1978, when I started my career as a professional speaker and seminar leader, one of the venerable deans of public speaking, Cavett Robert, sagely cautioned: "Don't be in too much of a hurry to promote, until you get good. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
In 1978, when I started my career as a professional speaker and seminar leader, one of the venerable deans of public speaking, Cavett Robert, sagely cautioned: "Don't be in too much of a hurry to promote, until you get good. Read the first page
Explore More
Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Tags Customers Associate with This Product(What's this?)Click on a tag to find related items, discussions, and people.
|
What Other Items Do Customers Buy After Viewing This Item?
Customer Reviews
|
Share your thoughts with other customers:
|
||||||||||||||||||||||
|
Most helpful customer reviews
1.0 out of 5 stars
Insulting to the reader,
This review is from: The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. (Paperback)
Mr. Kennedy comes out selling and does not stop. The problem I have with this is that I purchased this book to be helped, not sold to. By page 4 Kennedy is promoting his other books. I get frustrated with this style of book, the type that says I can help you, but only if you purchase this other book. I have no doubt that Mr. Kennedy is skilled at marketing, he did get me to purchase this book, but I received very little insight for my purchase.As perhaps a final slap in the customers face, the last chapter 'profitably using marketing technologies and online/internet marketing media'. Mr. Kennedy starts the chapter by confessing that he has never used the internet. He rants a little about how society would be better off without it. He tries to justify his authority on internet advertising by convincing us that he does not have the 'moral character' (his actual words pg. 161) to turn his back on such a money making opportunity. The content of this chapter is just brutal, and essentially boils down to Mr. Kennedy talking a bit about what the internet is, and that some people make money off of it. His big advice if you want to know about Google adwords read somebody else's book. His advice on social media, read somebody else's book. Email marketing advice, was to read somebody else's book. I feel as though I paid for someone's reading list advice. I cannot believe the hubris that is attached to offer something like this for money under the guise of being an authority on the subject. A quick tally of the promotion of his other items: Mentions of books in the No BS series: 15 (7 separate titles) Mentions of his insider circle: 27 Mentions of books he co-authored: 4 Mentions of his partner's book: 2 This means on 26% of the pages, he is promoting another product. This is 100% wrong. It is also complete BS. I guess this is a twist on the paid advertisement, get the customer to pay for the advertisement.
5.0 out of 5 stars
Are You Serious About Making Money?,
This review is from: The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. (Paperback)
First off, Dan Kennedy has to be one of the most impressive and inspirational business coaches and mentors I've ever come across. The amount of content produced under his name is simply astounding. In The Ultimate Marketing Plan, Dan breaks everything down and offers so many options and variations, I honestly must have already made TEN TIMES my investment from this book, back from my customers. I would not have known how to make this money without the help of this book.I am not affiliated or associated with Dan Kennedy, however I HAVE read 11 well respected business books in the past month and a half. Of my top 3, #1 is The Ultimate Marketing Plan. #2 is Scientific Advertising and #3 is The Ultimate Sales Letter. This book is dirt cheap.. Like what, $10? My personal opinion is anyone who comes this close to getting such an amazing business resource and doesn't, is an idiot. It's $10 people. Do yourself a favor. Get the damn book.
Share your thoughts with other customers: Create your own review
Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.5 out of 5 stars (20 customer reviews) 74 of 82 people found the following review helpful
2.0 out of 5 stars
Ultimate it is not,
By Automaton - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. (Paperback)
I am in the planning stages of a new business venture. I have never written a marketing plan before and needed some insight and advice as to what tactics work and how to write the plan itself.This book reads like a list of useful one-liner marketing tips and examples of how the author's friends have used them. It is not a how to book on writing a marketing plan, and it does not go into much depth as far as how you might accomplish the things that he recommends. The most annoying part of this book is that every other page contains an advertisement for you to join some 12-week commitment mailing list that the author has created. He entices you by saying that you will receive additional tips and information for 12 weeks. HELLO!!! McFLY!!! Didn't I just buy your book so that I could learn your marketing insights? YES! So then why do you make it seem like I just paid for the teaser information, and that the good stuff is behind the curtain that requires me to become a pawn in your marketing career? My price of admission stops at the price of this book, and it should not seem like I'm only getting half of the story that I paid for! 18 of 20 people found the following review helpful
4.0 out of 5 stars
Lively presentation of marketing basics,
By Rolf Dobelli "getAbstract" - Published on Amazon.com
This review is from: The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. (Paperback)
Author and speaker Dan Kennedy has written a basic, solid manual for marketing practitioners. He covers all the familiar fundamentals from developing a unique selling proposition (USP), to practicing target marketing, to using testimonials and celebrity endorsements. His plan is well organized, carefully thought out and based on his own extensive experience in marketing and sales. Certainly Kennedy's plan, which is made up mostly of tried-and-true marketing strategies, can help your business. However, seasoned marketing professionals looking for new tactics will require something more advanced. We suggest this book to marketers beginning their careers, small business owners conducting in-house marketing or people in other fields seeking an overview of marketing.
12 of 14 people found the following review helpful
4.0 out of 5 stars
Just For Beginners,
By Lisa Angelettie "Content Marketing Strategist" - Published on Amazon.com
Amazon Verified Purchase(What's this?)
This review is from: The Ultimate Marketing Plan: Find Your Hook. Communicate Your Message. Make Your Mark. (Paperback)
If you are into marketing at all - especially online marketing - you know about Dan Kennedy. And you either love him or hate him. I actually love his approach and strategies because at the end of the day - they work. So when I read this book I was wondering how informative it would be. I probably should have read this book when I was starting my business because while it is pretty comprehensive etc. it is written primarily for the beginning marketer. So if you are starting your business - I recommend that you pick this book up and introduce yourself to Dan's philosophy and proven strategies for marketing your business. It's worth the read.
|
|
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
Would you like to update product info or give feedback on images?
