The Ultimate Sales Letter: Boost Your Sales With Powerful Sales Letters Based on Madison Avenue Techniques: Amazon.ca: Daniel S. Kennedy: Books

Product Description

Book Description

A 28-step system for crafting sales letters, complete with examples of highly successful letters written for very visible companies, often by the author. Of broad interest for sales reps, business owners, and advertising people.

About the Author

Dan S. Kennedy is president of Kennedy's Inner Circle, and has been writing sales letters for over twenty years for both large and small businesses. He is also a popular speaker on marketing and sales issues. His popular newsletter, The No B.S. Marketing Letter, reaches thousands of people in the U.S. and Canada while his Web site receives more than 10,000 dedicated visitors a month. --This text refers to an alternate Paperback edition.

Inside This Book (Learn More)
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First Sentence
I am convinced that just about anybody can learn to craft very effective sales letters. Read the first page

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Customer Reviews

11 Reviews

5 star:		(9)
4 star:		(1)
3 star:		(0)
2 star:		(1)
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Average Customer Review

4.6 out of 5 stars (11 customer reviews)

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2 of 2 people found the following review helpful

2.0 out of 5 stars Good for first-timers - not for those in the business, Mar 27 2004

By

Byronesque "byronesque" (Hong Kong) - See all my reviews

This review is from: The Ultimate Sales Letter: Boost Your Sales with Powerful Sales Letters, Based on Madison Avenue Techniques (Paperback)

Good stuff in this book. But not if you're a pro. This book contains basic concepts only. And even then, the concepts could be further explained if only Mr. Kennedy could have provided more examples of how to apply the concepts... then it'd be more useful.

Otherwise, if you've never written a sales letter before or never picked up a Direct Marketing Book, this one is a good place to start, like a direct mail writing 101 primer class.

Interesting point in the book: I never knew the envelope of a DM should be used to fool the postman into delivering your mailing instead of dumping it in the trash. Most others would say the OE has only one use, and that is to get your prospects to open and read the contents.

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1 of 1 people found the following review helpful

5.0 out of 5 stars The BEST book on sales letters., April 22 2001

By

Randy Gilbert "Best Seller Mentor" (founder of 'BestSellerMentoring.com') - See all my reviews
(REAL NAME)

This review is from: The Ultimate Sales Letter: Boost Your Sales with Powerful Sales Letters, Based on Madison Avenue Techniques (Paperback)

Dan Kennedy is a proactive businessman who practices what he teaches. His wisdom is easy to follow - but more than that it is right on! Because of him I know how to sell myself better, which has helped me to better serve others in my business.

Kennedy always covers all of the proactive bases: smart thinking, system thinking, futuristic thinking, and positive thinking. If you are truly seeking the kind of success and abundance that makes your life 100% livable - you must read this book. Many of his ideas are found in SUCCESS BOUND, another book built on learning how to live a proactively life that is God centered and fulfilling.

Everything that I have put into practice that Dan Kennedy has recommended in his books has worked. He has brought me success by focusing on what is important in selling and using my God given talents and my thinking ability to write better sales letters. Nearly every bit of our success starts in our minds including sales success. This book makes it very clear as to how to think in the right way so that your success is assured.

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5.0 out of 5 stars Are You A Fool? Then GET THIS BOOK!, Mar 10 2011

By

skillsforsuccess - See all my reviews

This review is from: The Ultimate Sales Letter: Attract New Customers. Boost your Sales. (Paperback)

First off, Dan Kennedy has to be one of the most impressive and inspirational business coaches and mentors I've ever come across. The amount of content produced under his name is simply astounding. In The Ultimate Marketing Plan, Dan breaks everything down and offers so many options and variations, I honestly must have already made TEN TIMES my investment from this book, back from my customers. I would not have known how to make this money without the help of this book.

I am not affiliated or associated with Dan Kennedy, however I HAVE read 11 well respected business books in the past month and a half. Of my top 3, #1 is The Ultimate Marketing Plan. #2 is Scientific Advertising and #3 is The Ultimate Sales Letter.

This book is dirt cheap.. Like what, $10? My personal opinion is anyone who comes this close to getting such an amazing business resource and doesn't, is an idiot. It's $10 people. Do yourself a favor. Get the damn book.

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Most recent customer reviews

4.0 out of 5 stars Good information - and learn from the upsell.
Dan Kennedy lays out a compelling way to advertise that most people may well feel a bit uncomfortable with - but will probably get great results if they follow. Read more

Published on Dec 7 2009 by N. Speers

5.0 out of 5 stars AN EXCELLENT BOOK
From Joe Catal. Author of "Telesales Tip From The Trenches".

When my book came out I wanted to give seminars on how to sell by phone. Read more