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The Ultralight Startup: Launching a Business Without Clout or Capital Hardcover – Apr 17 2012

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Product Details

  • Hardcover: 240 pages
  • Publisher: Portfolio Hardcover (April 17 2012)
  • Language: English
  • ISBN-10: 159184486X
  • ISBN-13: 978-1591844860
  • Product Dimensions: 2.5 x 15.2 x 21.6 cm
  • Shipping Weight: 340 g
  • Amazon Bestsellers Rank: #300,479 in Books (See Top 100 in Books)

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Most Helpful Customer Reviews on (beta) 12 reviews
10 of 10 people found the following review helpful
Pretty good, actionable May 31 2012
By Shlok Vaidya - Published on
Format: Hardcover
To be honest, I don't have a lot of love for OnSwipe, the company that the author is CEO of. In fairness though, Baptiste has built a company with a lot of traction, and, as it turns out, his book is actually pretty good.

First, there is little to no original material in this book. Rather, it is a good compilation of best practices. Perhaps the best way to describe it is that The Ultralight Startup provides the 100 ft view to the 20,000 ft view presented in The Four Steps to the Epiphany: Successful Strategies for Products that Win and The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

So you'll get a lot of bullet points of, basically, how to take a business from zero to something. Basically checklists of content marketing, raising funding hiring, finding cofounders, ideating, building, hiring freelancers, a brief legal section. I say 100 ft view, and not 10 ft view, because Baptiste could have gone deeper on each subheading, but I get he wanted to present an overview, and in that, he succeeded.

It's quick. (I read the book in an hour or so.) And though I wouldn't try too hard to religiously stick to his roadmap, it does present a starting point, which is useful in its way.
4 of 5 people found the following review helpful
A great start Aug. 31 2012
By Michael J Harris - Published on
Format: Hardcover
By no means is this a be-all/end-all startup guide, but it is a really great intro to the subject. Baptiste hits the key points on a bunch of different subjects, including:

Product development and minimum viable product
Product testing
Business organization
Finding a co-founder
Using freelancers and advisors
Securing financing
Creating buzz

Baptiste is refreshingly honest and to-the point in his approach. You'll find various examples in each chapter based on his experiences with his most recent startup, Onswipe.

As a guy who's getting ready to take the plunge from worker bee to entrepreneur, I found this to be exactly what I needed to bridge the gap between knowing little about things like the VC process and the more in-depth readings out there.
1 of 1 people found the following review helpful
Good Intro Dec 30 2013
By Christian H - Published on
Format: Hardcover Verified Purchase
It's a well written book and has a few good points. Most of it is chronicling Baptiste's story of OnSwipe as he gives lessons learned from his experience. I was expecting a bit more theory and instruction rather than a story with a few tips. The tips that he does give are good, but could be gleaned from blogs and other sources (although the time investment to read it is only about an afternoon). My company is not in software or the typical "tech start-up" area, so what he had to say wasn't incredibly applicable. Perhaps the most useful thing I got from the book was on time management and how to divide the business operations and your focus as a founder.
If you want more applicability or help developing a system, then Ries' or Blanks' books would be more helpful. Their books aren't without their flaws either, but they draw from a wider body of experience, different companies and different industries to make their points, so analogous situations are easier to find. They also do a better job of systematizing the start-up process.
I'm glad I read it. It's worth it July 10 2014
By Rafal - Published on
Format: Kindle Edition Verified Purchase
I'm glad I read it. It's worth it
Informative but very generic May 22 2014
By Ashish Punj - Published on
Format: Kindle Edition Verified Purchase
Not very impressed the way the narration is , it's sounds very cliche and I thought I would get more out it but didn't